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3 Ways to Successfully Convey Your Association’s Value Proposition

3 Ways to Successfully Convey Your Association’s Value Proposition

You probably know your association’s mission, but do you know your association’s value proposition? And if so, does it resonate with people?

Your value proposition is the reason people pay dues, but in order for it to be effective, it needs to be compelling. So how do you successfully convey your association’s value proposition? Here are three tips...

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How to Become a Lifelong Learner: 5 Tips

If there’s one thing we should all continue to do in life, it’s learn. In fact, Abraham Lincoln once said, “I do not think much of a man who is not wiser today than he was yesterday.” Learning helps us become better professionals and people.

Not sure how to become a lifelong learner - both personally and professionally? Here are a few tips:

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Exploring Association Innovation: New Study

“Innovative” is something all companies - both big and small, for-profit and non-profit - aspire to be. But all companies will tell you, innovation is NOT easy, particularly for small companies and non-profit organizations.

That said, it can be done! In fact, Amanda Kaiser, qualitative member researcher and Chief Pathfinder at Kaiser Insights, and the National Business Aviation Association (NBAA), recently teamed up to put together the 2016 Association Innovation Research Report.

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4 Little Ways to Make Your Members Smile

According to Webster’s Dictionary, a smile is a pleased or amused facial expression. Put simply, it represents happiness - and that’s exactly how you want your members to feel.

Not sure how to make your members smile? Here are a few little tips:

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5 Takeaways Your Members Should Have After Leaving Every Meeting

Meetings are a necessary part of association management. They’re how you communicate with your members and relay important information.

That said, people will only come to your meetings if you make them worthwhile. What constitutes a worthwhile meeting? Takeaways.

In fact, here are five takeaways your members should have after leaving EVERY meeting:

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Guest Post: Bridging the Education-to-Employment Gap

The following blog post was written by Elizabeth Weaver Engel, M.A., CAE, CERO & Chief Strategist at Spark Consulting. It explains how associations are uniquely suited to bridging the growing education-to-employment gap. Check it out!

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Member Testimonials: Yay or Nay?

We get a lot of questions regarding association websites, but one of the most common (and interesting) questions we get is, “Should we put member testimonials on our website?”

The short (and yes, gray) answer is: It depends.

If you’re considering member testimonials on your association’s website, here are a few questions to ask yourself:

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Should Your Association Offer a Virtual Membership?

There are all kinds of memberships out there - individual, organizational, freemium, and ah yes, virtual. But how do you know what models are right for your association? You may be offering individual and organizational memberships, but should you be offering virtual memberships as well?

It’s definitely something to ponder, but before you make a final decision, ask yourself these three questions:

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3 Ways to Successfully Convey Your Association’s Value Proposition

You probably know your association’s mission, but do you know your association’s value proposition? And if so, does it resonate with people?

Your value proposition is the reason people pay dues, but in order for it to be effective, it needs to be compelling. So how do you successfully convey your association’s value proposition? Here are three tips:

Continue Reading...

How to Get Your Staff (and Board) to Work Together: 4 Tips

Membership is a team sport. It cannot be achieved alone.

But let’s face it, working with people is tough. Even if you’re a small-staff association, you still have several opinions to take into consideration, not to mention, those of your board. And with so many ideas/opinions floating around, it can be hard to land on one, meaning your association can’t move forward.

Not good.

So how do you eliminate silos within your organization and get everyone to work as a team? Here are a few tips:

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4 Easy Ways to Take Your Marketing Up a Notch

Marketing your association can seem like a huge undertaking. You already have SO much on your plate: engaging your existing members, raising non-dues revenue, going back and forth between your board - marketing is just one more thing to add to the list.

But marketing doesn’t have to be a huge task. In fact, there are several little things you can do that will still have an impact on your association’s marketing. Check it out!

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