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MC Talks
The MemberClicks Blog

Membership Renewal Email Templates.jpg

Membership Renewal Emails: 3 Templates Worth Adopting

You likely send your members all types of email messages: news updates, event promotions, event reminders, etc.

But some of the most important email messages you send your members: renewal notices. You WANT them to renew, and so the reception of those messages matter.

So how can you write renewal reminder emails that your members will respond well to? We’ve put together three email templates (and times to send) that we’ve found typically work well for associations and chambers. Take a look!

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5 Tips to Boost Your Association's Online Fundraising Efforts 

With so much already on your to-do list, it can be a little overwhelming to start brainstorming new ways to increase your donation total from the previous year. There are a lot of factors to take into consideration.

How do you want to target your members AND their industry friends? What about targeting those folks outside of your industry? Or reaching out to business partners in your industry? How do you make your fundraising efforts seem sincere?

While all of these questions will help you determine how to direct your message, it still doesn’t show you how to actually implement these best practices. Take a look at five tips to help you simply boost your association’s online fundraising efforts.

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Preparing for GDPR at Your Association

If you’re in the association space, it’s hard to go a week without hearing the term “GDPR” thrown around. That’s because the enforcement date is quickly approaching: May 25.

Now we don’t want to add more stress to your plate, but if this is a topic and regulation your association has been grappling with, allow us to help. Here’s what you need to know about the European Union’s General Data Protection Regulation:

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Universal Membership Software Tips: Executing Events with Ease

Association and chamber events are an important piece to the member engagement puzzle. That being said, there is always a LOT to manage. That’s why we built your membership management software (whether that’s MemberClicks or WebLink) with the features to make managing events - large or small - a whole lot easier!

No matter which of our products you use, these tips can surely help you out:

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Using Member Feedback Before, During, and After Your Event

Getting your members opinions will always be paramount to executing a successful event. But that feedback shouldn’t come into play only after the event is over! The real secret to using member feedback to its fullest is to be constantly talking to them about what they want to see - before, during, and after the event.

Here are a few ways to gather and use member feedback that will grow event attendance and engagement, year after year!

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One Size Does Not Fit All: The Value of Membership Levels

We live in a highly personalized, customizable world. Your members (and prospects) are used to paying for the products and services they want, while cutting out those they don’t.

Take TV for example. Recent studies have shown that the average American household receives about 189 channels, but watches only about 17. That’s a lot of channels to be paying for that you don’t actually watch.

The result? Many households have cut cable and opted for Netflix or Hulu (or some other video streaming service). They don’t want to pay for services they don’t use.

...and your members and prospects are the same way. Enter membership levels. By offering a variety of membership levels at your association or chamber, you’re giving people the opportunity to customize their membership (thus boosting the chances they’ll stay with your organization).

So how exactly do you create these membership levels, especially if you’re starting from scratch? Here are a few tips:

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Solving the Pain Points of Your Staff Working Remotely: 3 Tips

While listening in to ASAE’s Small Staff, Big Impact Series, one session topic stood out to us in particular: Building Team Cohesion Across Multiple Locations. It’s no secret that it’s becoming more and more difficult to create connected and collaborative teams with the rise of remote employees.

So, the big question: How do you make your overall staff stronger than ever? Check out these three helpful tips below!

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Revamping Your Volunteer Program: 4 Questions to Ask Yourself

Associations are always in the market for volunteers. But as you probably know all too well, volunteers can be difficult to come by.

If your volunteer program needs a little love (and really, just more bodies), take a step back and ask yourself these four questions:

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How to Regularly Host Virtual Meetings with Your Members

This age of connectivity has certainly opened up a number of ways we can communicate with each other. Not only that, but it’s given us the opportunity to be more flexible in the way we conduct business.

Have you ever considered regularly hosting virtual meetings with your members? It’s not as hard as it may seem! And making certain membership activities more accessible to members is totally worth the learning curve. Since MemberClicks acquired ePly and WebLink, adding office locations in Vancouver and Indianapolis, we’ve gained a lot of experience in this area. Here are a few things we’ve learned:

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What if You Stopped Charging Dues for Basic Membership?

I know, it’s sounds crazy - but a part of Lowell Aplebaum’s contribution to our 2018 association industry predictions post has really had me thinking: What if member-based organizations stopped charging dues for the most basic level of membership?

In his prediction, Lowell said: “Associations will begin to see the ‘member’ definition evolve as they continue to recognize that the annual dues transaction is only one step along a pathway of overall belonging. Active contributors on social media, those that attend events and volunteer but have not yet joined, those whose thought leadership instructs and guides - whether or not they’ve paid dues yet, these individuals are a part of the community. As being a member becomes more about a feeling of belonging, the payment of dues will be an important, but singular, step along a much richer path of engagement.”

Let’s break it down:

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A Royal Affair: Event Planning Lessons from the 2018 Royal Wedding

Regardless of whether or not you read Us Weekly or tune into E! News, you’re likely at least semi-familiar with dare I say THE event of the year: the 2018 royal wedding between Meghan Markle and Prince Harry.

Scheduled to take place on May 19, this seems to be all people are talking about, which got me thinking...what can association professionals and event planners learn from all this? Turns out, a few things! Take a look:

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