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3 Tips for Maximizing Members-Only Content

5 Steps to Personas, Prospecting, and Peace of Mind

Part of retaining a solid membership involves choosing the right members to begin with. Your ideal members are the ones that identify with your association’s mission and, more importantly, see value in your organization’s offerings.

Not sure who your ideal members are? Try creating member personas.

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Should I Stay or Should I Go? The Number One Factor Behind Membership Retention

According to Nonprofit Marketing Guide.com, for the first time in five years, nonprofits consider donor retention to be a more important communication goal than donor acquisition – and we have to say, we agree. After all, what’s the point of acquiring new members if none of them are going to renew?

We know, we know. Easier said than done. Retention strategies vary by organization, and what works well for some might be a total flop for others. That being said, there is one factor that contributes to membership retention no matter what industry you’re in, and that factor is value.

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25 Social Media Post Ideas for Your Association

The success rate of social media in engaging your association’s members is directly related to your participation in it. Like the building of any relationship, it takes time.

And there’s the rub.

Because you can’t be successful unless you give it time and dedicated resources, and you can’t give it time and dedicated resources because you’re concentrating on other things like renewals and memberships, which could be solved if you engaged your members more (on...social media).

See? There’s the problem again.

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The “Not-So-Sweet Sixteen” Things That Are Killing Your Association’s Member Engagement

Welcome to March Madness, association style! Rather than filling out brackets, we’re here to break down the “Not-So-Sweet-Sixteen” things that are killing your association’s member engagement?

Ready? Let’s go!

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Your Secret Weapon to Successful Member Engagement

If you’re an association professional, you probably hear varying advice all the time about how to best engage your members. One day it’s all about Instagram, then the next day, video blogs. Heck, you’ve heard it all just short of carrier pigeons and a parade. 

But let us a fill you in on a little secret: some of the best engagement strategies are the ones that have been around for years. That’s right, we’re talking about email.

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5 Steps to Personas, Prospecting, and Peace of Mind

A new member joins your association. At first, he or she is active – reaching out to others, participating in events, and attending local meetings. But after a while, you stop seeing that member, and sooner or later, their dues disappear too. 

For many associations, this scenario is common. But while some member lapses are simply unavoidable, many can be prevented right from the start.  

That’s right, we’re talking about personas and prospecting.  

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Don't Market Your Association on This Alone

Marketing is an essential part of an association professional’s job. From content marketing (providing your members and prospects with content that educates, entertains, and/or entices) to referral marketing (and building membership ambassadors who help you reach out to prospects), small-staff associations are busy coordinating it all.

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Don’t Let Them Get Away: 5 Tips for Onboarding New Members

Onboarding new members is an essential, yet often overlooked, part of the association management process. The likelihood that a new member will engage with your organization – and thus, remain a member of your organization – drops significantly over time. That’s why it’s so crucial to engage with them upfront.  

If your association lacks an official new member onboarding process, check out these five tips to help you get started: 

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The Two Secrets of Social Media Success

For many associations, member engagement can be tough. What some members find interesting might seem dull and dry to others. So how can you effectively engage with your members without killing all of your time (and sanity)? Well, social media is a great place to start.

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10 Ways to Maximize Your Conference Experience

With conference season quickly approaching, days seem to be getting shorter while to-do lists just keep getting longer. But before heading out to your next event, consider this: conferences are what you make of them, and simply showing up won’t provide your organization with much value. 

To make the most out of your next conference experience, take a look at these 10 tips:

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What's in the Way of Your Association's Storytelling?

Most people who know the difference between a good speaker and one who you think about the entire conference, know that it often has to do with the story he tells. When someone begins a story, when you realize you’re not about to hear the same old drivel, you can feel yourself leaning in, if not physically, cognitively.

You don’t need a vivid imagination to know how stories draw an audience and how that could be applied to your association.

So what’s stopping you?

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