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Best Practices for Association Email Marketing

Best Practices for Association Email Marketing

You’ve got mail! But that doesn’t mean you’re going to open it, right? So how can you be sure that your members will?

Well, we can help! We’ve got a few quick tips for getting “in” with your members’ inboxes – a few best practices for email marketing and engagement. Take a look!

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Google’s New Search Algorithm and What It Means for Your Association

On Tuesday, April 21, Google released a new algorithm for searching with a mobile device (cellphone, tablet, etc.). The new algorithm promotes mobile-friendly websites when users are searching from a mobile device and conceals non mobile-friendly sites all together.

That means if your site is not mobile-friendly, it won’t even show up when people are searching from a mobile device. 

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11 Ways to Recycle Your Association's Content

Earth Day is here and the media always likes to celebrate with added attention to recycling and stewardship of the earth.

I’m going to leave that message to them, but I’m here to share a very important kind of recycling you’ll want to do in your association to increase your own efficiency.

Recycle Your Content

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Using Personalization to Boost Your Email Marketing

You know that old expression, “you never get a second chance to make a first impression?” Well, that couldn’t be more true of association email marketing.

When it comes to email marketing, you only get a few seconds to grab someone’s attention. And if you can’t grab it right away, they’ll write you off without ever giving you a second chance.

So how do you grab someone’s attention right off the bat, especially when there are so many other emails competing for the same attention? By personalizing your email message

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The Benefits of Attending the ASAE Annual Meeting and Exposition

Did you know that the ASAE Annual Meeting and Exposition is the largest association-related event OF THE YEAR? With more than 5,000 association professionals and three full days of workshops and networking, it’s one event you don’t want to miss. And this year, it will be held in Detroit! (Shout out to all the Lions fans!)

We could list hundreds of reasons why you should attend ASAE Annual 2015, but to make it simple, here are our top three:

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Best Practices for Association Email Marketing

You’ve got mail! But that doesn’t mean you’re going to open it, right? So how can you be sure that your members will? 

Well, we can help! We’ve got a few quick tips for getting “in” with your members’ inboxes – a few best practices for email marketing and engagement. Take a look!

Continue Reading...

Is Groupon the Answer for Your Association?

The other day there was a discussion among chamber of commerce professionals in a Facebook group I belong to. The question was:

Is Groupon a Solution for Member Recruitment?

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25 Blog Post Ideas for Your Small-Staff Association

Marketing your association with few people can be tough, especially when you have a blog to keep active. It can take hours to write one post, and that’s AFTER you come up with a good topic.

To make blogging a little easier for you, we’ve put together 25 blog posts ideas for your small-staff association. Take a look!

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Should Your Association Care about SlideShare? Possibly.

If you’ve been keeping up with technology lately, you may have heard about a new slide-sharing service called SlideShare. Well, we shouldn’t really call it new – it’s actually been around since 2006. But it is growing in popularity, which begs the question, should your association care? 

The answer? Possibly.

SlideShare allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars, which can actually be very beneficial for associations.

Other benefits of SlideShare for associations include:

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Circling Back on 2015 Goals: How’s Your Association Doing?

Remember those goals your association set back in January? Yup, those. How’s your association doing? If you’re right on track, keep it up! You’re one of the few. 

But if your association is one of the many that struggled with goals in Q1, don’t fret. There’s still plenty of time to get refocused and back on track.

Here are four tips to help you get started:

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Two Things You Need to Know about Your Association's Social Media Efforts

I have an easy question for you.

It’s easy in that it’s a one- or two-word answer.

But it’s hard because a lot of association’s don’t look.

What's Your Top Social Media Referrer to Your Site?

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