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Pictures, Please! 4 Reasons Visuals Are Important To Your Association

The "Noun" Rule and Association Networking

Networking: the essence of the association world. Where would we be without it? Networking is how you meet all of your association rock stars, your committee leaders, your friends and quite honestly the folks who may give you your next opportunities.

As the year winds down and you start thinking about the personal and professional paths you’d like to be on and you’d like for your association to strive for, make a list of things you would like to learn from people in the last of the year’s events. 

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Should Your Association Host a Twitter Chat?

You'd have to be living under a rock to not have heard about the amazing impression social media has had on the world. The association industry is no exception. A very powerful piece of the social media landscape is Twitter, the micro-blogging platform that notoriously forces users to distill their thoughts into 140 characters or less. 

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Associations: Are You Practicing Targeted or Trawling Recruitment?

Trawling is the act of dragging a large net behind a boat and scooping up everything you can. Although it’s the most efficient way to catch sea creatures like shrimp, you also get a lot of things you end up throwing back.

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The Two Sides to Giving Away Association's Content

Associations are in the business of helping people. You probably spend a lot of time creating, crafting, and curating content that's valuable to your members and attractive to potential members. 

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Should you consider an AMC in 2015?

When you’re reflecting on 2014, do you feel that despite your most earnest efforts the association you work with needs a little help with management? Perhaps it’s time to look into an AMC. What is an AMC, you may be asking yourself.

According to ASAE, an AMC is:

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Your Association & Cyber-Bullying: Could Your Members Be At Risk?

Recently a congressional staffer turned to social media to air a grievance about the President's children. While she exhibited very poor judgement in placing those comments in writing, the medium in which she chose to launch her “opinion” may also constitute cyber bullying. If your association has an online community, your members may be at risk as well.

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Hard facts about being a Small Staff Association Pro

It’s the end of the year and you’re no doubt in an end-of-quarter sprint to wrap up the year. We’re here to tell you that you deserve a break, and we hope you have one coming. Here’s why all Small Staff Association leaders just need a big hug from time to time- their jobs are hard!

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What Your Members Really Want for Christmas

You’ve made it through Black Friday and Cyber Monday. Whether you were grabbing up  bargains or hiding out at home, you’re going to have to face that holiday shopping at some point.

But we have good news! The best things you can give your members have nothing to do with standing in line, waiting for a sale, or scouring ads. In fact, you don’t even have to get out your credit card.

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Is Your Association Rewarding Good Behavior?

Your members have lives outside of your association and those lives shapes their expectations. You see that when they ask why your search doesn’t behave like Amazon’s or why your phone’s hold message doesn’t give approximate wait time.

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How To Write an Email Your Members Will Read

How many times has this happened to you: you send out an email newsletter or update with important stuff in it and then you find low attendance at a meeting or event. When you mention it to members they say, “Oh! I would have come if I knew about it!” And you’re left wondering if anyone read your email to begin with.

Maybe they didn’t. Think about how often you delete emails without even opening them. Has your association email gotten lost in the shuffle with a million other organizations, sales, or general inbox clutter that comes at your members every day?

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3 Things Your Association Could Put Off Until Next Year

The end of the year is so stressful. With things backing up and running into each other it can feel like a line of elementary school kids waiting for the water fountain on a hot day after gym class. Everything’s an emergency and should’ve been handled yesterday, even though they only told you about it today. So it is for a small staff association.

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