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The MemberClicks Blog

Pictures, Please! 4 Reasons Visuals Are Important To Your Association

Associations: Is Your Job Getting Harder?

Blame it on social media or helicopter parents, but members expect more of us these days. The one-size-fits-all model of association membership is dead. As Seth Godin said, “The riskiest thing you can do now is be safe. The safe thing to do is be at the fringes, be remarkable.” Doing things as they’ve always been done is a recipe for extinction.

But providing a customized member experience for everyone is hard work and one that requires resources that many associations don’t have.

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The Pros and Cons of Sharing an Event Space

If you’ve ever planned an event from a birthday party to a huge conference, you know that often the opportunity to share your space presents itself. This could be great news! It could also present a lot of challenges. Let’s look at the pros and cons of sharing your event space!

  • Pros
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5 Things Your Association Needs before Launching an Online-Only Membership Option

Companies have been employing online-only memberships for years now. Is it time for your association to embrace an online-only membership option? If you’re considering it, you’ll need these five things first:

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The Member 180

Ever have a member turn 180 degrees? That about-face can either be the best thing to ever happen to your association or the end of of an active member. So what do you do in either case of member 180?

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Helping Habitat for Humanity

As part of our MemberClicks Cares initiative, several Clickers took a day this week to help out with a local Habitat for Humanity project.  A big thanks to the project manager, Rachel and dedicated volunteer, Ralph. We finished the roof, the front porched was started and windows were caulked along with many laughs and learning what it means when someone yells "hammer".

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Should You Put Testimonials on Your Website?

We see (and design!) a lot of association websites. Association leaders have a lot of questions about what works well, but one persistent interesting one is whether they should include member testimonials. Here are a couple of questions to ask yourself (and your website design committee, if you have one) before you decide to add testimonials or leave them off.

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Marketing Your Unsexy Association

Some of us are blessed to work for associations that are well-known and represent hot industries or causes. They’re the Macs of the association world, charging high member dues yet people still line up to be associated with them.

While some of us...well, not so much.

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3 Tips for Seeking Out Trade Publications

Trade publications can be an association's best friends. Can you think of a better place to reach a pool of qualified potential members who obviously have an interest in things you have to talk about?

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When a Member Just Isn’t Professional

If you read People Magazine, you know that often the most famous people have the worst behavior. Could you apply that truth to one of your members? And what do you do when it happens to you?

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Engaging Your Association's Introverts

They’re not anti-social and they’re not quiet. They just need time to recharge between social functions. By now you’ve heard of the power of the introvert but is your association engaging them in a meaningful way and helping them connect to the community? Here are a few tips on how you can help:

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Setting Goals for Your Association

It’s officially 4th quarter. You have a ton of stuff to get busy doing, especially that budgeting. While you’re working on forming next year’s budget and reviewing last year’s, why not give some thought to other association goals? 

 

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