<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1189527557777502&amp;ev=PageView&amp;noscript=1">

MC Talks
The MemberClicks Blog

7 Elements Your Member Landing Page NEEDS

7 Elements Your Member Landing Page NEEDS

When a member logs into your website, what do they see? Do you know off the top of your head?

While this page may not seem like a big deal to you (it’s your benefits that matter, right?), it’s actually a HUGE deal for your members - because this is how they access all of those benefits. So if your member landing page isn’t inviting and intuitive, engagement is likely to go down.

That said, what elements does your member landing page need?

Continue Reading...

The Perks and Pitfalls of Using Snapchat for Your Association

With so many social applications at your fingertips, how do you decide which platform to reach your audience? Today we are making the case that Snapchat isn’t just for your average teenager. Snapchat debuted into the social media arena in September 2011 and has kept up with the times fairly well considering the turnover in the realm of social applications.

We believe that Snapchat has come up with some practical applications for your  association and decided to create a list of pros and cons on whether you should start including Snapchat into your social media plan. So, let’s get to it:

Continue Reading...

Could “Passion Points” Be the Secret to Online Member Engagement?

We’ll be the first to admit, engaging with people online is tough - and that applies to your members as well. You know they’re interested in your association - they joined! - but they’re just not engaging with you online - on social media, in your online social community, in forums, etc.

Where’s the disconnect?

Well, it can be hard to pinpoint exactly, but one factor that could have a major impact on your online member engagement is passion.

Continue Reading...

6 Social Media Tips for Association Professionals

By now, you probably know the importance of having social media accounts - to engage prospects/members, to give your association credibility, etc. But let’s say you do have social media accounts in place and...nothing. No one’s engaging with you! Is there something wrong with your account? Are you doing something wrong?

Well, that lack of engagement could be due to a number of things, but to help you maximize the impact of your association’s social media accounts, here are a few tips to consider/implement:

Continue Reading...

CAE FAQs: What You Need to Know

If you’ve been in the association industry for a while, you’ve likely heard about the Certified Association Executive (CAE) program. You know it’s a pretty prestigious credential, but aside from that, what exactly does that process/accreditation entail? Should you pursue it?

Today, we’re going over the basics: CAE FAQs and what you need to know:

Continue Reading...

5 Unique Member Types Your Association Should Consider

We all know about the standard memberships in the industry: Individual, Student, Corporate, Retired, etc. But what about those member types that you need to cover your more particular members? We’ve selected five types of members that you should try to include in your association to cast a wider net for potential new members.

Continue Reading...

4 Things Your Members Expect from Your Association

People join associations for a number of reasons - professional development, networking opportunities, certifications and ongoing education, etc. But regardless of why they join, there are a few underlying expectations people have of your association - things they expect you to adhere to, regardless of size or industry.

So what exactly are your members expecting from your association? We’ve identified four key qualities/behaviors:

Continue Reading...

Understanding PCI Compliance at Your Small-Staff Association

You’ve probably heard the term “PCI compliance.” You may even be PCI compliant. But what does that really mean? Does your association HAVE to comply, or is it more of a security recommendation?

Today, we’re going over the basics - what PCI is, why it exists, and whether or not you really need it (plus fees you might encounter along the way).

Take a look!

Continue Reading...

Engaging Your Members Through Routine

Engaging with your members is tough - for a lot of reasons. But perhaps one of the biggest is the simple fact that members aren’t used to engaging with your association.

Think about your daily routine for a second. Let’s say you wake up, have your morning coffee, head to work, check your email, work on a few projects, run out for lunch, work on a few more projects, head home, exercise for a little bit, have dinner with your family, then soon after, head to bed.

You may switch things up from time to time, but for the most part, that’s your daily schedule.

Now imagine having to throw in something new, like reading a weekly newsletter or checking out a monthly calendar (plus actually having to register for those events). When are you going to squeeze that in? Well you can’t in the morning because that’s when you check your email. And the afternoon’s not really good either because that’s when you finish up projects. And since it’s not really a task you HAVE to complete, why not just...push it?

Too often, that’s what members do.

Continue Reading...

Defining the Big Picture for Your Association

In the association space, it often seems like the words “mission statement,” “vision statement,” and “values statement” are thrown around without much context on how they differ from one another. You know that each of these statements represent your organization in some way, but maybe not their exact purpose. We believe it’s important to define these qualities about your association. It provides value to both your members and your board to know what you stand for as a whole - and isn’t that the goal?

So, let’s get to it: Mission vs. Vision vs. Value

Continue Reading...

Segmenting Your Association’s Membership: 3 Tactics to Try

We now live in a hyper-personalized world. The ads we see online are often pulled from websites we’ve visited before. The emails we receive often originate from items we’ve purchased in the past - or even just thought about purchasing (left in our online shopping carts, etc.).

For some, this can definitely seem creepy, but for many - if the personalization is done right - it can actually be quite valuable.

Your members are starting to get used to this hyper-personalized experience - and they may be holding your association to a new, similar standard.

So how can you provide your members with a hyper-personalized experience? Well it all starts with segmentation. In fact, here are three ways to segment your association’s membership to boost engagement and retention:

Continue Reading...

Subscribe Now to Receive MC Talks in Your Inbox

Learn more today!  For more information, call us at 800.914.2441 or click the button below. Contact Us

Follow Us