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The MemberClicks Blog

Pictures, Please! 4 Reasons Visuals Are Important To Your Association

Associations: Is Your Job Getting Harder?

Blame it on social media or helicopter parents, but members expect more of us these days. The one-size-fits-all model of association membership is dead. As Seth Godin said, “The riskiest thing you can do now is be safe. The safe thing to do is be at the fringes, be remarkable.” Doing things as they’ve always been done is a recipe for extinction.

But providing a customized member experience for everyone is hard work and one that requires resources that many associations don’t have.

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3 Tips for Seeking Out Trade Publications

Trade publications can be an association's best friends. Can you think of a better place to reach a pool of qualified potential members who obviously have an interest in things you have to talk about?

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When a Member Just Isn’t Professional

If you read People Magazine, you know that often the most famous people have the worst behavior. Could you apply that truth to one of your members? And what do you do when it happens to you?

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Engaging Your Association's Introverts

They’re not anti-social and they’re not quiet. They just need time to recharge between social functions. By now you’ve heard of the power of the introvert but is your association engaging them in a meaningful way and helping them connect to the community? Here are a few tips on how you can help:

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Setting Goals for Your Association

It’s officially 4th quarter. You have a ton of stuff to get busy doing, especially that budgeting. While you’re working on forming next year’s budget and reviewing last year’s, why not give some thought to other association goals? 

 

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When to Blow the Whistle on Leader Mismanagement

It’s always awkward when you disagree with a boss. It’s even worse when you see a leader driving your association in the wrong direction. 

A staffer or association member has a lot to lose by speaking up against a leader. Besides making waves in the association and possibly alienating friends. Not to mention, association leaders are often pretty high up is the industries, or at least connected and in the know. Blowing a whistle on an association leader can be tricky. 

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7 Engaging Ideas for Your Association’s Social Media Posts

You know you must engage your members in social media. Facebook bases its stream activity on it. But how do you do it when most conversations seem like one-sided posts? Here are a few quick ideas:

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Five Steps to Re-Establishing a Collapsed Committee

There are a million reasons a committee comes to pieces, and they’re all sad and incredibly inconvenient for you, the association leader. After all, you still need tasks completed for which the committee was formed! 

Whether it be fundamental conflicts of personality in members, lackluster leadership, unresolved conflict or simple lack of commitment, you probably don’t have a whole lot of time to worry about that at first. Work these steps, get things under control, and then figure out what happened!

  • Step one: Identify the to-do list
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The "Noun" Rule and Association Networking

Networking: the essence of the association world. Where would we be without it? Networking is how you meet all of your association rock stars, your committee leaders, your friends and quite honestly the folks who may give you your next opportunities. 

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Is It Time for an Online-Only Membership?

Tiered dues and freemium models are something association professionals spend a lot of time thinking about. What is the magic equation for dues? Is it a la carte services? A free trial level? Or maybe online membership?

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How to Handle Changes in Your Association

When working with people, all Small Staff Association leaders know that the one constant is change. As your association grows and evolves with natural leadership changes, membership growth, and retirement, your membership will change.

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