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MC Talks
The MemberClicks Blog

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Which of These Volunteer Trends Will You Try This Year?

Asking for volunteers and really getting the most out of their activity can be a struggle. Everyone feels the “there are only so many hours in a day” sentiment, your members included. It can be difficult for them to commit to yet another regularly scheduled activity - let alone give it their all when it comes after a crazy day at the office.

It becomes quite the conundrum when your association relies on volunteers to provide certain benefits, or even to function. If you can identify with these difficulties, it might be time to rethink your association’s volunteer structure. Take a look at these trends and think about how they could fit into (or even replace!) the ways you currently drum up volunteers:

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4 Spring Cleaning Hacks to Refresh Your Nonprofit

With the seasons finally changing (at least on your calendar!), you might be feeling like you’re finally emerging from your winter slump and ready to jumpstart your motivation. What better way to begin this initiative than by tidying up the clutter around your nonprofit!

While everyone lets their projects get scattered from time to time, we recommend that now is the perfect time to start some serious spring cleaning. Check out these four spring cleaning hacks that you should start doing today!

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Celebrating American Associations Day 2018

Oh, happy day! It’s no secret we love the association community, so having a full day (well, two days actually) to celebrate them…

Count. Us. IN.

We’re talking about American Associations Day, folks! A day to rally together, advance our industries, and revel in the Power of A!

To show our appreciation for associations, we asked a few Clickers (what we call MemberClicks employees) a few questions about their personal experience with associations. Here’s what they had to say…

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Convincing Your Boss It Was Their Idea You Attend That Conference

Unfortunately, the choice to go to a work-related conference or event is often out of our hands. Your boss (or even their boss) is usually the one that has to decide if registration and travel costs - plus your time out of the office - are worth what you’ll get out of attending.

And sometimes, that person isn’t close enough to your daily tasks and challenges to see how the event would be incredibly beneficial. When an event pops up that you know would make your life easier (like, oh, say, MC LIVE!, our very own tech conference for associations, chambers and nonprofits), it can be difficult to communicate those benefits to someone who also has a budget to protect. Difficult, but certainly not impossible! After all, they’ve likely been in your shoes before.

Start by gathering all of the relevant information before approaching your boss. Here are a few things to include in your proposal:

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11 Member Details Associations Need to Track for Better Engagement

Do you really know what’s happening in your membership? What your members are truly interested in, or what topics make them tick? Can you easily see what events they have the attended in the past year, what their engagement levels are, and why they stay? 

Most importantly, do you know how to use this kind of information to help improve member engagement and retention - and even new member sales?

Many associations and chambers of commerce abandon what I like to call “member discovery” because it’s just too much work, it’s not automated and - if their website isn’t integrated with their AMS - they find the data entry to be cumbersome. More often than not, even associations that are tracking this information are unsure of how to get this intelligence out of their membership management system and to use it to help them achieve their goals.

The result? Missed opportunities abound for demonstrating membership value and increasing engagement, retention and sales.

Here are a few things your team should consider tracking if you are not:

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3 Marketing Trends to Keep a Close Eye on in 2018

If there’s one constant in the marketing world, it’s change. Tactics, trends, and best practices are ALWAYS evolving, and we’ll be the first to admit, it can be hard to keep up!

So to help you out, here are three major marketing trends we expect to see more of in 2018:

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The Most Underrated Soft Skills You Need to Succeed

With March Madness in full swing, it starts to make you think: How can you stand apart from the crowd? It’s a jungle out there, and you need to compete to make sure you (AND your nonprofit) stay ahead of the pack. What better way than to take a quick look at how you can leverage your professional skill sets!

When it comes to work experience, it’s traditional to split up these proficiencies into two categories: hard skills and soft skills. A hard skill is typically defined as technical knowledge that is teachable and easy to measure, such as computer programing or accounting. A soft skill, often known as “people skills,” comes down to how you deal with personal interactions, such as clear communication or time management. Today, we’re going to focus on some of the key skills you should have in your soft skills “toolbox.” Check them out below!

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Moving Your Organization to a Tiered Dues Structure: Getting Started

Chambers and associations are a vital source of connection, but (just like many other industries) they’ve been forced to find ways to stay relevant in the age of the Internet. It’s become very easy for members to find each other and connect on their own time, use online tools to easily generate leads and market themselves, and access resources to learn more about their industry and how to advocate for it.

While organizational membership is still important, all benefits simply don’t apply to all members anymore: That’s where tiered dues comes in. A tiered dues structure virtually eliminates any loss of membership value, because you’re asking members to invest in a package based on value. Inviting members to have more control over their benefits ensures they will get the value they want out of their membership, which in turn will increase engagement, retention, and overall satisfaction.

I know - it sounds daunting, but the process for implementing a tiered dues structure can be totally painless with a little guidance and planning. And with any change, you’ll want to do some homework. Here are some “assignments” to get you started:

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The Ultimate Post-Event Checklist for Association Pros

‘Tis the season for event planning! And whether your event is in the spring, summer, or even early fall, chances are, you’ve already started prepping.

But as much time as you spend on event-related activities prior to the actual event, how much time do you spend on post-event activities, really driving it home?

You’ve heard it before, but we’ll say it again: The event isn’t over when people leave the room. To really ensure success - both with your current event and those in the future - several “next steps” have to be completed. In fact, here’s a little checklist:

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Mark Your Calendars! March Events & Training Opportunities

We know, we know - it’s been March for a week (and a few days). Thankfully, just about everything we’re up to this month falls in the same week. You know what they say: Another month, another busy schedule of trade shows and training.

And whether it’s online or in person, you can be sure that we’re looking forward to giving our customers some love! Check out our schedule below and be sure to let us know where we’ll be seeing you!

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Creating a Social Media Content Calendar at Your Association

By now, you probably know the importance of social media. But have you ever sat there thinking, “What on earth am I supposed to post?!”

Or…”Why does no one ever like our stuff?!”

Yeah, we’ve been there too. It can be frustrating, no doubt. But whether you’re struggling with lack of content or lack of engagement (or both), we’ve found there’s one tool that typically prompts some activity: a social media content calendar.

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