Small Business Saturday was started in 2010 by American Express to help promote the little guy after the fallout from the 2008 recession. The financial services company recognized that while everyone was struggling to navigate the economic turmoil, many small business owners in particular just didn’t have access to the same resources to stay afloat, let alone compete.
And then they found a way to totally disrupt something consumers hold dear: our holiday spending habits.
Once reserved for big box retailers, American Express gave small business owners the perfect way to capitalize on one of the biggest money-making weekends of the entire year. Now occurring every Saturday following Thanksgiving, Small Business Saturday has helped generate billions in revenue and sparked a national conversation about the importance of supporting your community by shopping local.
In the spirit of community, read on for some ways that chambers, associations and nonprofits can help prepare their members for a successful Small Business Saturday on November 25th!