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The March of the Millennials: Tips for Engaging the Next Generation Now

The March of the Millennials: Tips for Engaging the Next Generation Now

Millennials. Gen Y. Echo Boomers. Gen Next. No matter what you call them, there’s no denying their strong presence in the workforce. In fact, according to Pew Research Center’s recent analysis of U.S. Census Bureau data, Millennials are now the largest share of the American workforce, surpassing Generation X in early 2015.

Because of that shift, it’s becoming crucial for associations to recruit and retain younger members. But easier said than done, right?

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Summer Reading List for Association Professionals

We love crossing some good books off our list during the warm (ok, hot) summer months. After all, what compliments a beach day better than a great page-turner?! If you’re still looking for some books to add to your list, why not check out…

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Realizing You Need an Association Management System

Realizing you need an association management system (AMS) can be overwhelming. You’re already pressed for time – how are you supposed to spare any hours for software research?

We know this part isn’t fun, but once you realize how much time and sanity you can save with an AMS, you’ll be more than happy to embark on the journey. 

Do any of these thoughts sound familiar?

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Millennial Myths vs. Reality

Millennials are of great interest to organizations these days – and for good reason. As of early 2015, Millennials surpassed Gen X as the largest share of the American workforce.

But Millennials are a misconstrued bunch, and if organizations really want to engage their Millennial members, it’s important to put some of those modern myths to rest. 

That’s why today, we’re debunking three common Millennial myths and replacing them with a healthy dose of reality. Take a look!

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The A, B, C’s of ASAE

Are you an association professional? Are you familiar with ASAE’s Annual Meeting & Exposition? If not, allow us to fill you in. After all, it is THE can’t-miss event of the year.  

Behold, the A, B, C’s of ASAE:

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So Fresh and So Clean: 5 Tips for Maintaining a Fresh Membership Website

The primary goal for any membership website is to get members to the site and keep them coming back for more. This means offering fresh, up-to-date content that your members will find valuable.

Not sure where to begin? Check out these five tips for maintaining a fresh membership website:

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Picture This: The Trouble with Finding Online Imagery for Your Association

A few weeks ago, I sat in on a weekly Twitter chat with several association professionals. Because it’s a group of association professionals, the chat lends itself nicely to the name #assnchat. (It’s okay, we laughed too.) The chat was hosted by Association Consultant and Social Media Leader, Kiki L’italien, and the topic was “Using Images in Social Media.”

Throughout the chat, several association professionals discussed the challenges associated with finding online imagery for their organizations. If you’ve ever looked for images online, you can probably relate. There’s the issue of time, money, legal rights, etc. - the list goes on and on. 

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The March of the Millennials: Tips for Engaging the Next Generation Now

Millennials. Gen Y. Echo Boomers. Gen Next. No matter what you call them, there’s no denying their strong presence in the workforce. In fact, according to Pew Research Center’s recent analysis of U.S. Census Bureau data, Millennials are now the largest share of the American workforce, surpassing Generation X in early 2015.

Because of that shift, it’s becoming crucial for associations to recruit and retain younger members. But easier said than done, right? Millennials have a completely different set of preferences and priorities than other members and engaging them can sometimes be tough.

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Member Engagement: It’s Not About You

The following post was written by Anna Caraveli, PhD, Managing Partner, The Demand Networks, LLC and Elizabeth Weaver Engel, M.A., CAE, CEO & Chief Strategist, Spark Consulting LLC.

Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby. It was probably something you were pretty passionate about, right? But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy.

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The Anatomy of a Great Email

Email marketing can be tricky, especially with so much competing traffic out there. To help your organization stand out, check out these best practices for email marketing and engagement:

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MC Talks to Association Leaders: Shane Yates

MemberClicks is excited to kick off a new blog series that will highlight industry leaders in the association space. This is a great opportunity to bring together the community and learn more about our fellow industry influencers while inspiring each other. 

In the spotlight today is Shane Yates, CAE, CMP. He’s the Executive Director of the Ohio Society of Association Executives (www.osae.org). Anyone who meets Shane will instantly feel like you’ve known him for years. His passion to make his organization better and keep his members happy and knowledgeable comes across in a single conversation.

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