Do you really know what’s happening in your membership? What your members are truly interested in, or what topics make them tick? Can you easily see what events they have the attended in the past year, what their engagement levels are, and why they stay?
Most importantly, do you know how to use this kind of information to help improve member engagement and retention - and even new member sales?
Many associations and chambers of commerce abandon what I like to call “member discovery” because it’s just too much work, it’s not automated and - if their website isn’t integrated with their AMS - they find the data entry to be cumbersome. More often than not, even associations that are tracking this information are unsure of how to get this intelligence out of their membership management system and to use it to help them achieve their goals.
The result? Missed opportunities abound for demonstrating membership value and increasing engagement, retention and sales.
Here are a few things your team should consider tracking if you are not: