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The Small Staff Guide to ASAE 2015

The Small Staff Guide to ASAE Annual

ASAE Annual is right around the corner, and if you’re a small-staff association professional, this post is for you. This year, MemberClicks has teamed up with ASAE to provide several can't-miss events specifically for small-staff pros.

So grab your planner and get excited because this is the Small-Staff Guide to ASAE Annual!

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The Millennial Mashup: 20 Ways to Engage Your Organization’s 20-Somethings

Are your Millennial members keeping you up at night? If so, we totally understand. Millennials have a completely different set of preferences and priorities than other members and engaging them can sometimes be tough.

To help you out, we’ve put together a list of 20 ways to engage your organization’s 20-somethings. Take a look!

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3 Ways to Optimize Your Organization’s Email Blasts

In order for email blasts to work, you first have to get your readers to open them. But how do you create that perfect email? How do you compel your readers to open your email when they have 21 others sitting in their inbox?

Well, whether you’re sending out welcome emails, important announcements, or annual dues reminders, there are three ways to optimize your organization’s email blasts:

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Inbound Marketing 101: The Do’s and Don’ts of Content

Imagine this: You create a killer piece of content and publish it on your organization’s website. But once it’s published, you realize you don’t know how to draw people in. What’s the point of publishing killer content if no one’s going to read it? 

Sure, inbound marketing is all about creating quality content, but in order for that content to be effective, there are a few do’s and don’ts to keep in mind:

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The Small-Staff Guide to ASAE Annual

ASAE Annual is right around the corner, and if you’re a small-staff association professional, this post is for you. This year, MemberClicks has teamed up with ASAE to provide several can't-miss events specifically for small-staff pros. 

So grab your planner and get excited because this is the Small-Staff Guide to ASAE Annual!

Continue Reading...

4 Summer Productivity Tips for Association Professionals

The sun is shining, the birds are chirping, and you’re likely daydreaming that you’re at the beach or on a boat…or anywhere but your desk, really. It’s normal to get into a summer slump, but you shouldn’t let it affect your work efficiency too much.

If you’re struggling to stay focused, here are four tips to help you boost your productivity at work this summer:

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3 Facts About Inbound Marketing That Every Association Professional Should Know

As an association professional, you may be wary of inbound marketing. You already have so much on your plate, how can you possibly take on any more?

Well, what if we told you that you may be in a better position to take on inbound marketing than you think? Before you brush it off completely, check out these three inbound marketing facts that every association professional should know:

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The 3 C’s of ASAE Annual

So you’ve heard us talk about ASAE Annual, right? You know it’s a big conference and you know it’s being held in Detroit this year. But what else is there? I mean, what really separates it from all the other industry conferences? 

Well, allow us to explain. Behold, the 3 C’s of ASAE Annual:

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Survey Says…Associations Are Getting Braver with Social Media

The stats are out! Kellen, a global association management and communications company, recently released it’s third annual Social Media Impact Study, which uncovers the use of social media by associations.

After surveying 439 organizations in the U.S. and Europe, Kellen found that, overall, organizations are becoming not only smarter in their use of social media, but braver. They’re sharing more video content, leveraging Twitter to engage with opinion leaders, experimenting with crowd sourcing and more.

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3 Ways to Make FOMO Work for Your Association

Imagine this: You were out late and had to record Game of Thrones on your DVR. The next morning you wake up and see all of your friends posting about it on social media. You’re bummed! XYZ died and EVERYONE’S talking about it! You feel like you’ve missed out on the energy of this really cool experience.

Welcome to the world of FOMO.

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Growing Your Organization’s Membership with the Inbound Marketing Methodology

Inbound marketing is a powerful way to attract qualified traffic to your organization’s website. What exactly is inbound marketing, you ask? Well, rather than pushing information out to people who don’t want it (think advertisements, billboards, direct mail, etc.), inbound marketing focuses on a “pull” marketing approach to tap into existing demand.

Simply put, inbound marketing allows you to provide people with the exact information they’re looking for at the precise time that they need it.

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