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4 Ways to Make Your Association More Appealing to the Solopreneur

4 Ways to Make Your Association More Appealing to the Solopreneur

The rise of the solopreneur is yet another change in our lives attributable to the Internet. What used to take years of networking and career building to make a name for one’s self can now be done in a fraction of that time with some hard-core social media networking and well-created (and disseminated) content.

What is your association doing to recruit these lone wolves?

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So Your Association Has a Budget Surplus

It’s tax time, and while many people will be shelling out cash to the government many will be getting back refunds, too. Many folks will be saving that cash for a rainy day, some will make investments, and some will just buy things they always wanted or maybe don’t even need.

So that got us to thinking: how should an association handle a little surplus? The big three options are spend, invest, or save. Here are some suggestions:

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Subject Lines that Get Your Association's Emails Opened

Whether you’re sending welcome emails to new members, important announcements, or dues reminders, your content is worthless if your emails aren’t getting opened.

Don’t get discouraged. A good open rate is about 20%, a great one anything above that. If your open rate is less than you’d like, check out these ideas for improving it:

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Metrics That Matter for Small-Staff Associations

Your website is the mothership of online member engagement.  This is where members go for information, event registration, and ultimately, membership value. But how do you know if your website is performing as it actually should? For small-staff associations, three metrics tell it all:

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3 Tips for Selecting an AMS

So you’ve decided that your association needs a new association management system. You’ve researched vendors, contacted possible candidates and even sat through what seems like endless product demos. But despite all of your hard work, you’re still at a loss for what AMS to choose.   

If this sounds like you, don’t panic. There are still several steps you can take to help narrow down the selection:

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The Pros and Cons to a Leaderless Association

There are many associations out there who choose to go without a President, a CEO, or a head of the organization. The reasons are often unique to the association itself, but often an association doesn’t have the salary for a leadership position and therefore the decisions makers are volunteers who have full time jobs. When that’s the case it’s tough for one person to foot the responsibility his or her self, so the “President” role disperses and is shared among several people. Those folks often become the Board.

Sometimes associations are strictly member-run. Although this is a less common, sometimes new associations are entirely member-run or certain groups go in that direction when they’ve been burned by an unsuitable leader.

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The Rise of the Invisible, Yet Engaged, Member

Engage your members. They’ll renew.

That’s what associations hear from membership gurus, social media experts, and the like. And they’re right, but what used to be considered prime engagement, that outright display of love through social media shares and praise, is no longer the (only) gold standard of engagement.

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Quick Tips for Contacting AMS Vendors

If you’re shopping for an association management system and already have a list of potential candidates in mind, it’s time to reach out to them and request a demo. This will give you a better idea of how the software will work with your association and, better yet, how some of your current issues can be resolved. But before you pick up the phone and call, take a look at these quick tips for contacting AMS vendors.

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When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business

The following blog post was written by guest contributors and social media experts, Jamie Notter and Maddie Grant. Read on for a sneak peak into their new book, When Millennials Take Over. 

A lot has been written about the Millennial generation in the last ten years or so, and to be frank, a lot of it is really not helpful, especially in a business context. So, why is the focus of our new book squarely on the Millennials and the way they might be changing just about every aspect of how we learn, lead and grow in organizations? They just happen to be at the right place at the right time. The Millennials are entering young adulthood at a unique point in our history, where society is poised for a tectonic shift, particularly around business, leadership, and management. There is a “perfect storm” of trends converging in a way that will generate an actual revolution in business - affecting organizations of all shapes and sizes.

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What to do when a “Rival” Association Ends

Let’s start out on a nice note: no associations are really “rivals” with one another. But occasionally interests overlap and you find yourself worried about competing calendars, sharing speakers, and overlapping (and occasionally overcommitted) members.

Sometimes those overlapping associations come apart due to any number of reasons. That leaves your association with some decisions to make. Here are some first steps when a “rival” association disbands.

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4 Ways to Make Your Association More Appealing to the Solopreneur

The rise of the solopreneur is yet another change in our lives attributable to the Internet. What used to take years of networking and career building to make a name for one’s self can now be done in a fraction of that time with some hard-core social media networking and well-created (and disseminated) content.

According to a recent study by consulting firm MBO Partners, there are now 17.9 million full-time, independent workers. The number of freelancers has risen 12.5% in just three years. This flourishing independent movement is not the desperate reaction of people who can’t find work, but a new approach to employment and an open embrace of freedom.

What is your association doing to recruit these lone wolves?

Continue Reading...

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