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The MemberClicks Blog

How to Nail New Member Onboarding

How to Nail New Member Onboarding: 3 Musts

It’s no secret (or surprise) that the better you onboard, the more likely your new members are to stay with your organization. But what constitutes as an effective new member onboarding process? What should you really be doing? We’ve identified three musts:

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Your Guide to Gen Z: 3 Common Misconceptions

As the focus shifts from Millennials to Generation Z, we begin to see the stereotypes and biases for our generation form. While some are perfect in depicting our technologically-savvy group of individuals, many stray a little far from the truth. As a Gen Z-er myself, I’ve selected a few “facts,” or more accurately -- misconceptions about my generation that I would like to dive into a little further.

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4 Metrics That All Associations NEED

It’s one thing to have an idea of why your members act a certain way and quite another to actually have the hard facts. Without tracking those metrics however, how are you going to know?

We’ve got you covered! Take a look at these four metrics (that you should be tracking with your AMS) that all associations NEED to know.

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Adapting Your Association (and its Members) to Industry Changes

Does your association struggle to keep up with constant changes in your industry? It can be difficult for staff to navigate themselves, let alone to help keep members up-to-date!

Every industry is different, but if yours is particularly prone to change then you may want to have some things in place to ease any transitions. We thought of a few ways your association can keep itself and its members on course through change:

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Universal Software Tips: Automating & Encouraging Member Renewal

As you well know, retaining existing members requires a lot less time and resources (aka, money) than recruiting new ones. But you also know that proving and communicating membership value can be tough.

Your membership management software (whether it’s MemberClicks or WebLink) is built to arm you with information that’ll help. Here are a few ways to leverage your software for member retention:

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Exploring the Expo Hall: Tips for #ASAE18 Attendees

ASAE’s 2018 Annual Meeting & Exposition is just over a week away! (Cue ALL the fun and exciting emotions.)

By now, you’ve probably hopefully taken a look at the schedule, picked what sessions you’d like to attend, planned your evening activities (like the Small-Staff Shindig!), and maybe even started putting together a mental list of items to pack.

But the one aspect of this event (and all conferences, really) that people tend to not prep for (and rather just wing) is the Expo Hall aspect. What’s your game plan? Do you have a game plan?

If not, allow us to help! Here are a few tips to help you maximize your time on the trade show floor:

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[Guest Post] 7 Association Growth Tactics to Use Immediately

The following blog post was written by Chanell Alexander at TechnologyAdvice.

One of the most pivotal questions you will ask throughout the year - regardless of the size of your association - is:

How can I continue to grow my association membership numbers?

It’s a great question to ask, but it likely brings with it anxiety. You may wonder if you’re doing all you can, or if your current tactics are optimized for success. Well, it’s likely that you’re not alone. Many other individuals who are in association leadership positions are likely asking the same questions.

To begin to implement plans to grow your membership numbers, you must first make an effort to understand the motivations of potential members. Read on for seven tips to not only do this, but to also influence constant growth.

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2018 Member Recruitment Techniques: What's Hot and What's Not

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!

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How to Nail New Member Onboarding: 3 Musts

It’s no secret (or surprise) that the better you onboard, the more likely your new members are to stay with your organization. But what constitutes as an effective new member onboarding process? What should you really be doing? We’ve identified three musts:

Continue Reading...

8 Reasons to Get FUGA’d at MC LIVE! (What is FUGA? We’ll Explain)

I know what you’re thinking: “What the heck is FUGA?!”

FUGA stands for Feature Usage Gap Analysis: It’s a special report card for your database that identifies exactly what features you aren’t using - but should be!

This year at MC LIVE!, you’ll have the opportunity to sit down with a software expert and go over your report. Trust me when I say, you’ll walk out of the FUGA Shack with actionable tactics to get the absolute most out of your database and best serve your members.

Here are 8 reasons to join us in the FUGA Shack at MC LIVE! (Psst - if you haven’t registered yet for the user conference, hurry before prices go up on August 1!):

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Photoshopping Without Photoshop: Resources for Association Marketers

Many association marketers have told us they wish they had a tool like Photoshop so they can put together stunning newsletters and promotional images, and quickly make simple edits to graphics. But unfortunately, a Photoshop license is an expense that most associations will forego - especially if it’s not a tool that someone will use frequently.

Thankfully, there are a few free resources available that will at least help with the basic functionality you would get out of Photoshop. We’ve tried these ones ourselves - take a look!

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