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MC Talks
The MemberClicks Blog

Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well.

That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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You Might Be Annoying Your Members If You Are…

No one wants to be labeled as the “annoying” guy (or gal), whether it comes to friends, co-workers or new acquaintances. This sentiment can apply to your association too!

Wouldn’t you rather be delighting your members? Hopefully that was a resounding yes! Take a look below at the top three things you might be doing that will turn your members “off” your association.

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Millennial Member Engagement: 6 Little Hacks to Try

A few weeks ago, I had the opportunity to attend Membership2020, a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. Take a look!

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Pay Attention to These Details for Ultimate Event Engagement

There’s nothing more frustrating than getting all hyped up for an event, and then feeling awkward and unsure about what to do the second you arrive. Or worse - going to purchase a ticket, and having such a lousy registration experience that you completely give up on the idea of attending all together.

Events are crucial to association life; no matter the size or purpose, each one should be given the white glove treatment of member experience. You want to make it as easy as possible for any member to attend, all while making sure they get the intended value out of the content you’re presenting...talk about pressure!

Given some attention, these 17 details could mean the difference between a typical event experience, and something truly refreshing for your attendees. Try them as you prepare for your next few events and see how they impact member engagement over time!

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5 Lists to Make for a Knockout 2018

If there’s one thing you should know about me, it’s that I LOVE lists. To-do lists, bucket lists, grocery lists - you name it, I’m all about it.

Why the obsession with lists? Well not only do they prevent things from falling off your radar, but they hold you accountable. (Putting things in writing just MAKES them more real.) Plus, there’s nothing more satisfying than checking something (or many things) off a list.

With 2018 right around the corner, you may want to consider creating a few lists of your own - to set yourself (and association) up for success. Here are five lists in particular you may find helpful:

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Your Members Want This From Your Executive Director


While personalities will vary between your association’s management team, it’s important that your members feel like they can relate to your executive director. In many ways, they are often seen as the face of your association. No pressure to make a good impression, right?

So then, what is it exactly that your members want? We’ve narrowed it down to these top three traits that we believe your members want to see in your association’s executive director. Take a look below!

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Checklist for an Engaging Membership Website

Your website is the hub for online member engagement. It’s how you attract and engage prospects and keep your existing members coming back.

But what MAKES an engaging website? How can you appeal to both prospects, and perhaps more importantly, your members? Here’s a little checklist:

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Risky Business: 5 Tips for Surviving a Crisis

Risk management.

YIKES.

If you’re getting the heebie-jeebies just thinking about it, you’re not alone. Most organizations don’t even want to think about facing a crisis until they find themselves, well, facing a crisis. But as a professor of mine used to say, “It’s not a matter of IF a crisis will hit, but WHEN” - so it’s best to be prepared.

Now, a crisis isn’t always something earth shattering, but it will throw a wrench in your day/week/month. And when tensions are high, it’s hard to think clearly. Having a basic plan ready to go can make or break the position you find your organization in while trying to mitigate a tricky situation. Here are some tips for both getting started on a crisis communications plan, and what to do in the event you have to put your plan to use.

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Member Journey Mapping: Walking a Mile in Your Members’ Shoes

Think about everything you do (work-related) on a day-to-day basis. What do those tasks all boil down too?

Likely, engagement and retention.

But when measuring those two elements - engagement and retention - how is your association performing? Is event attendance up? Are renewal rates down? Are recruitment levels at a standstill? More importantly, why?

You obviously want high levels of recruitment, engagement, and retention, but what’s the bridge between wanting and having? It really all boils down to one thing: understanding your members.

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8 Ways to Engage and Promote Your Members with Small Business Saturday

Small Business Saturday was started in 2010 by American Express to help promote the little guy after the fallout from the 2008 recession. The financial services company recognized that while everyone was struggling to navigate the economic turmoil, many small business owners in particular just didn’t have access to the same resources to stay afloat, let alone compete.

And then they found a way to totally disrupt something consumers hold dear: our holiday spending habits.

Once reserved for big box retailers, American Express gave small business owners the perfect way to capitalize on one of the biggest money-making weekends of the entire year. Now occurring every Saturday following Thanksgiving, Small Business Saturday has helped generate billions in revenue and sparked a national conversation about the importance of supporting your community by shopping local.

In the spirit of community, read on for some ways that chambers, associations and nonprofits can help prepare their members for a successful Small Business Saturday on November 25th!

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How to Boost Staff Collaboration in a Diverse Association

We all know how it goes: Your to-do list is a mile long, your schedule is slammed, and now you’re waiting on someone else to finish a project you needed yesterday. Sound familiar? No matter what industry you work in, understanding out how to efficiently use your time will always be a top priority! But what about when it comes to working with your various co-workers?

Understanding the dynamic between each member of your staff is crucial to saving you time and energy as well as helping you run a successful association. But where do you start? Take a look at our three tips on improving your staff collaboration within a diverse association.

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