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MC Talks
The MemberClicks Blog

Boosting Membership Retention from the Start.jpg

Boosting Membership Retention from the Start: Your Members’ First 3 Months

Does membership retention really begin the second a member joins your association?

It should! The better you onboard, the more likely your members are to renew.

So the question then becomes...how do you effectively onboard your new members? What should you be doing in their first few months? Here’s a breakdown:

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Make Chamber Operations Easy with a Membership Management System

Association friends: While we usually talk about associations’ operations in this blog, today we’re focusing a little bit on chambers of commerce. But, given that you are both membership-based organizations, a lot of this still applies to you and maybe it can give you some ideas to bring into your industry and organization!

Ok, so managing a chamber of commerce will never be easy. With hundreds to thousands of members (and their benefits) to keep track of, on top of any other entities you manage, events to plan, finances to keep accurate, not to mention your advocacy and community building efforts...so much to do, so little time.

That’s where having the right membership management system comes into play. There will always be a lot on your plate, but these platforms are built specifically to:

  • give you some of that time back
  • give you more resources to accomplish your goals
  • give you the tools that will in turn help you provide more value to your members

Sounds like a dream, right? Well it can be a reality with the right solution! Each membership management system is a little different, but generally speaking these are some of the features you can expect to see:

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How Transparency Can Transform Your Association’s Culture

Have you ever stopped, sighed, and said to yourself “I wish we could all just be on the same page” while at your workplace? If this has become a frequent inner monologue for you, then keep reading.

It can be a scary feeling to be transparent (whether it’s about your opinion or your daily tasks), especially when it comes to sharing information with your co-workers. However, we believe that those organizations who practice transparency have the amazing opportunity to create an open and creative work environment.

Sounds pretty great, right? Check out these quick tips that can make a big difference in fostering transparency in your association’s culture today.

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ENGAGE. IN PERSON. Introducing the First Annual MC LIVE!

Calling all MemberClicks and WebLink users!

We’re excited to announce the first annual MC LIVE!

MC LIVE! brings together hundreds of association and chamber professionals for three days of educational breakouts, hands-on instruction, and exceptional networking. This October 10-12, join us at the JW Marriott Indianapolis Downtown for a shockingly refreshing technology conference experience that will empower the way you lead your organization and transform how you serve your members.

This event is born directly out of our acquisition of WebLink - you see, the WebLink team produced the annual Summit (sound familiar, WL users?) for 15+ years. We’re thrilled the continue the tradition, and grow on the foundation that has been built!

We’ll continue to release more details (including a full agenda), but in the meantime here’s what attendees can expect:

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15 Event Ideas for Your Young Professional Members

Engaging young professionals is tough, especially when it comes to events. Throw the word networking out there, and people seem to run for the hills.

But you know what makes networking a lot less intimidating and a lot more appealing? When there’s an activity to break the ice. (And no, nothing cheesy.) Remember, young professionals want to connect. It’s a big reason why they joined your association in the first place. Help them do so in a way that’s going to be fun for them.

Here are a few event ideas to consider:

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[Guest Post] The Problems Attendees Experience at Conferences

The following blog post was written by Amanda Kaiser, qualitative member researcher, writer, and speaker, and author of the Smooth the Path blog.

Members love to talk about their conference experience during in-depth interviews with me. We spend a lot of time talking about their conference experience because the conference is where most members get the most value.

Looking at the responses across more than three hundred interviews, of mostly very engaged members, a handful of typical weak spots in association conferences emerge:

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The 3 Most Engaging Photo Spotlights for Social Media

With the rise of advertising on varying social media platforms (Facebook, Instagram, Twitter, etc), it can be hard to know how to get your profile to stand out from the crowd. You need to be considerate of the varying relationships your followers have with your organization, ranging from those considering joining your organization, wanting to engage further as a member, or maybe thinking of leaving altogether.

It’s crucial now more than ever that your social media photos make a real impact and leave a lasting positive impression of your organization. If you’re not sure where to start, check out these three photo spotlights to help you get the most out of your social media channels.

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Which of These Volunteer Trends Will You Try This Year?

Asking for volunteers and really getting the most out of their activity can be a struggle. Everyone feels the “there are only so many hours in a day” sentiment, your members included. It can be difficult for them to commit to yet another regularly scheduled activity - let alone give it their all when it comes after a crazy day at the office.

It becomes quite the conundrum when your association relies on volunteers to provide certain benefits, or even to function. If you can identify with these difficulties, it might be time to rethink your association’s volunteer structure. Take a look at these trends and think about how they could fit into (or even replace!) the ways you currently drum up volunteers:

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What Does it Mean to Have a "Heart for Service"?

If you’ve been a part of MemberClicks Nation (you all, our users) for a while, you’ll know that we hold our mission very close to us. And if you haven’t, get used to hearing about it! Because we honestly circle back to our mission - and our values - in everything we do.

The MemberClicks mission is to empower member-based organizations to thrive through refreshing technology and a heart for service.

Obviously our main purpose for existing is the technology, right? That’s what you know us for! We are the technology partner to over 3,000 trade & professional associations, chambers of commerce and association management companies. And to us, it’s vital that you walk away from any MemberClicks interaction completely refreshed - whether that’s with the Help team, during your time in Onboarding, the first phone call with a Solution Adviser...or even reading this blog post.

But this (almost) Valentine’s Day, it’s only appropriate that we talk about that “heart for service” bit. What exactly does it mean for us to empower you with a heart for service? I think it’s easiest to explain in three buckets:

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[Guest Post] Your Association’s Website Is Your Best Member Recruitment Tool

The following blog post was written by SBI Association Management, a Seattle-based and AMCI-accredited association management company.

How shopping for an association is a lot like buying a toaster on Amazon

Online purchases for all consumer goods are at an all-time high. Prospective members are used to finding everything from the best-rated camera to the safest car seat online, so it’s no surprise they’re using similar “shopping tactics” to decide on joining your association. There are many parallels between buying a product and buying a membership in a professional association. Your website’s home page is the most important recruitment tool you have to market the value of joining and close the sale.

From page one, your website needs to draw customers in and showcase the value of your association. It’s an asset that you need to vigilantly polish so it shines bright with potential.

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“What I Love Most About Associations Is…”

Love is in the air! Can you feel it?

Maybe you’re a fan of Valentine’s Day...maybe you’re not. (Well, aside from all the delicious candy, that is.) Either way, we decided to indulge in the holiday a little bit and ask Clickers (what we call MemberClicks employees) what they love most about associations.

Here’s what they had to say…

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