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Pictures, Please! 4 Reasons Visuals Are Important To Your Association

Associations: Is Your Job Getting Harder?

Blame it on social media or helicopter parents, but members expect more of us these days. The one-size-fits-all model of association membership is dead. As Seth Godin said, “The riskiest thing you can do now is be safe. The safe thing to do is be at the fringes, be remarkable.” Doing things as they’ve always been done is a recipe for extinction.

But providing a customized member experience for everyone is hard work and one that requires resources that many associations don’t have.

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Staff vs. Members: The Potential Battle

Recently, a recording of Comast’s Xfinity customer service went viral. A Comcast Xfinity customer was trying to cancel service over the phone and it didn’t go so well. The recording has caused online users to flood the company with similar complaints. The backlash was so controversial that Comcast said it would be re-evaluating its customer service policies.

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The DOs and DON'Ts of Social Media

With social media becoming a more prevalent part of our daily lives, it’s almost a normal occurrence to catch bad behavior and blunders from people around the world. And, every now and then, we see social media blunders that are so bad that they go viral in a matter of hours. 

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Save your Sanity with a Content Library

If content is king, building the kingdom can be exhausting, especially if you’re a small staff association. However, creating for your audience doesn’t have to be that way. Using your content in multiple ways will extend its life and make you a more efficient producer. The key to maximizing your content is creating a content library.

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Avoiding the False Positive

As Lewis Carroll pointed out, “If you don’t know where you’re going, any road will get you there.” One of the biggest problems we encounter in decision-making is the problem of asking the right question.

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What Makes Association Jobs Different

If you’re in association management, you may be beginning to notice that it’s a whole industry in and of itself. And you’re probably realizing how great it is! But transitioning between association jobs is different than moving through jobs in other career paths. Besides not being as simple as hunting down openings Monster.com, you almost always have to translate those popular job description buzz words from what they mean to most people to what they mean to association leaders. 

Allow me to demonstrate:

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Moderating an Online Community Squabble

 

The value of your association’s online community is strong; it’s a place to engage members, answer questions, and encourage networking but when comments between members escalate should you step in?

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How To Rebrand Your Association

As many of you have heard, the National Speakers Association (NSA) found itself in hot water recently after attempting to rebrand as “PLATFORM.” The association quickly changed direction when the decision caused controversy from its members and others in the association industry.

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Associations: Is your Job Getting Harder?

Blame it on social media or helicopter parents, but members expect more of us these days. The one-size-fits-all model of association membership is dead. As Seth Godin said, “The riskiest thing you can do now is be safe. The safe thing to do is be at the fringes, be remarkable.” Doing things as they’ve always been done is a recipe for extinction.

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Why You Need To Change Your Perspective

I learned a valuable lesson in perspective the other day through an experience I had with my six-year old son, Jake.  I decided to take the kids off my wife’s hands for the day.  It was a great Saturday.  An unseasonably cool day in Atlanta, the smell of honeysuckle was potent, and my kids were angels.  The stars were aligned.  So the boys and I hopped into the truck and off we went to get some groceries for the week.  Brownie points were in abundance.  As I pulled into the familiar parking lot of Harry’s Farmer’s Market, I asked the boys to go ahead and get unbuckled.  My eldest son Jake proceeded to tell me he wasn’t going in.  For background purposes I think it’s important to know that Jake is my child of perfection.  He is always reasonable; he is sweet, devastatingly handsome, and an all around great guy.  So his obstinace surprised me.  “I’ll nip this in the bud,” I thought to myself.

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Why Customer Service is Essential for a Small Staff Association

Its sometimes easy to focus on the negatives of being in charge of a small staff association. You seem to always have less money and fewer helping hands, and sometimes even seemingly simple requests like ordering flyers or catering an event seem absolutely monumental tasks.

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