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5 Reasons Your Members Aren’t Engaging with You Online

5 Reasons Your Members Aren’t Engaging with You Online

So you have a website and you have a Facebook page - but people still aren’t engaging with you online. What gives?!

Well, chances are, it might have something to do with one of these five things...

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8 Reasons to Love Associations

Valentine’s Day is upon us, and what better way to celebrate than by exploring the different reasons people love associations?

There are a MILLION reasons to love associations, but here are eight of our favorites:

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11 Twitter Mistakes to Avoid

Twitter can be a powerful tool for small-staff associations. Not only is it a great way to engage with members, potential members, and industry leaders, but it’s a great place to share content and promote upcoming events.

That being said, there are a few things organization’s shouldn’t do on Twitter.

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5 Tips for Becoming a Better Executive Director

Being an Executive Director is no easy task. On top of worrying about your organization’s membership, you also have to worry about the wellbeing of your staff. We know it can get overwhelming, so to help you out, we’ve put together five tips for becoming a better Executive Director. Take a look!

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Making More From Less: How to Repurpose Your Organization’s Content

We’ve all heard the phrase “content is king.” But as an association professional, you’re as busy as a bee. You may want to put out content piece after content piece, but trying to find the time is just plain hard.

Well not to worry. We’ve got a strategy that can help you do more with less.

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What Is an AMS, Anyway?

Many small-staff associations have the same story. They start off using a simple spreadsheet or an Access database to track their organization’s membership. Then when it comes to email communications and event management, they turn to different tools altogether. And to top that off, they’re still accepting mailed-in payments for dues renewals that they then need to sort through and process manually.

Is your head spinning? Ours sure is. Needless to say, these association professionals are drowning in a sea of paperwork that’s only making their jobs more complicated.

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3 Lessons Associations Can Learn from Super Bowl Ads

According to Fortune Magazine, a 30-second spot during the 2016 Super Bowl is selling for as much as $5 million. Don’t have that kind of cash to shell out on marketing (or anything else for that matter)? You don’t have to!

You don’t need a multi-million dollar budget to borrow plays from the big guys. In fact, here are three important lessons associations can learn from Super Bowl ads:

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8 Ways to “Kill It” at Your Next Networking Event

Love it or hate it, networking is a big part of the association industry. But despite all of the potential benefits of networking, many of us often fail to plan ahead and really capitalize on the opportunity.  

We WANT to see you succeed, so to help you connect and impress, we’ve put together eight ways to totally kill at your next networking event. Take a look!

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5 Reasons Your Members Aren’t Engaging with You Online

So you have a website and you have a Facebook page - but people still aren’t engaging with you online. What gives?!

Well, chances are, it might have something to do with one of these five things...

Continue Reading...

Best Practices for Association Email Marketing [SlideShare]

If you’re like most organizations, email marketing is one of the most powerful communication channels you have. With just the click of a button, you can reach your members, prospects, donors, and virtually any other important contacts you may have.

...but we all know it isn’t that easy.

There’s no magic formula for ensuring your organization’s emails get opened, but there ARE a few best practices to increase your chances. Take a look in our SlideShare below!

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3 Secret Facebook Features Every Association Professional Should Be Using

Facebook has been around for 12 years now, and sure, the basics are pretty easy to grasp. But there’s more to the popular social media platform than just liking and sharing. Here are three secret Facebook features every association professional should be using:

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