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Best Practices for Online Member Acquisition

Best Practices for Online Member Acquisition

Your members are the lifeblood of your organization. Not only are their dues a primary source of revenue for you, but they’re the ones who bring the life, the drive, and the mission to your association.

That said, it’s no wonder membership recruitment is a top priority at your organization. If you’re looking to get those recruitment rates up, check out these best practices for online member acquisition.

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Striking the Work-Life Balance: 4 TED Talks for Association Pros

Achieving a healthy work-life balance is a goal for just about everybody. But is that even possible? Can you really please everyone?

Well today, we’re learning from the best and the brightest. If striking the work-life balance is a top priority for you, check out these four TED Talks for associations pros:

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The Small-Staff Guide to Social Media

If you’re a small-staff association professional feeling overwhelmed by social media, you’re not alone. There are SO many platforms. How are you supposed to keep up?!

Well, start off by taking a deep breath. Whether you’re a seasoned expert or a total newbie, we’ve got some tips to help you master the big six:

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MemberClicks Sponsors Atlanta Walk for Victory Benefiting The Marfan Foundation

We LOVE giving back, and this month, we were fortunate enough to be able to sponsor The Marfan Foundation’s 2016 Atlanta Walk for Victory.

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4 Ways to Impress Your Organization’s Members

It’s nice to be adored, and as a small-staff association professional, it can even give you a little flexibility. Think about it: If members genuinely like you, they’ll be more inclined to attend events, come to you with questions, and even offer their help and support.

Now you can’t turn your job into a popularity contest, but you can leave your members feeling pretty darn impressed. Here’s how:

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Non-Dues Revenue: The Basics

Non-dues revenue. We read about it, we write about it, we talk about it. But are we doing enough to actually execute it? Are we reaching our full non-dues revenue potential?

Raising non-dues revenue is a tricky business. That’s why today, we’re exploring the basics. We’re going over what it is, why it’s a challenge, and where to start.

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How to Write an Effective Email (That Your Members Will Actually Read)

How many times has this happened to you: You send out an email promoting an upcoming event. Then when the event actually rolls around, attendance is disappointingly low. You later mention it to one of your members and they say, “Oh, I would’ve come if only I had known!”

You’re left scratching your head and wondering why you even send emails to begin with.

This scenario is common. But while email marketing is hard, it’s not impossible. In fact, here are a few tips for writing an email your members will ACTUALLY read:

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Generation Z and Associations: What You Need to Know

We spend a lot of time talking about Millennials - and for good reason. In early 2015, Millennials surpassed Gen X as the largest share of the American workforce.

But believe it or not, it’s time to start thinking about a new generation - Generation Z. Gen Z is the segment of the population that was born after the Millennials, in the mid-to-late 90s through the 2010s.

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The Essential Pre-Conference Packing List

What’s more stressful than attending a conference? Packing for a conference. What’s the dress code like? Is it going to be hot or cold? What type of shoes should you bring? The list of questions goes on and on.

And then there’s the fear of forgetting something. Oh boy.

If pre-conference packing has you stressed, take a deep breath. Here’s a pre-conference packing list to help you stay sane:

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Stress-Free Work Life: Dream or Reality?

As you may know, every Tuesday at 2 p.m. EST, there’s an association chat (#assnchat) that takes place on Blab. It’s hosted by Kiki L’Italien, Social Media Strategist, and often, one or two other guests.

Well, last week, Kiki and special guest, Cynthia D’Amour, hosted a chat titled, “Relaxed and Recharged Daily - Fantasy or Possibility?” - and I must say, I think it was my favorite chat to date! I loved it so much, in fact, that I wanted to share it all with you. (Full recording of the chat here.)

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Engaging Your Members in Minutes Per Day

Member engagement is crucial, but hey, who has the time?!

While chunks of time might be hard to come by, finding a few minutes in your day for “micro-engagement activities” can sometimes be all you need.

If you’re trying to bump up engagement and have a few extra minutes to spare, why not...

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