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Mastering Event Publicity on a Budget

Mastering Event Publicity on a Budget

Planning, promoting, and hosting an event is no easy task. It takes a lot of time, and quite often, money. But even though planning an event often comes with its expenses, promoting it shouldn’t have to. In fact, some of the best promotional tactics out there are actually free.

If you’re looking to master event publicity on a budget, consider some of the following promotional techniques...

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8 Lessons Event Planners Can Learn from Home Alone

We get it. Planning an event can seem like a daunting task. But if 8-year-old Kevin McCallister can plan a smashing success, so can you! Behold, the eight lessons event planners can learn from Home Alone:

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Applying Customer Service Fundamentals to Association Membership

 

Thinking about the businesses you frequent, why do you do so? Do they offer something you can’t get elsewhere? Do they make you feel good, welcomed, satisfied?

In order to provide extraordinary value to your members and improve retention, you must offer something they can’t get elsewhere. Cornering the market on a service or an experience guarantees renewals, but if that’s not a possibility, improving your customer service can do wonders for member retention and recruitment.

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The Secret to a Winning Membership Website

Your website is the mothership of online member engagement. This is where members go for information, event registration, and even annual dues renewals. But it takes more than just having a website to encourage online member engagement. A little extra TLC is needed.

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Your Association’s Newsletter: How to Make It Awesome

It’s easy for newsletters to become stale and repetitive, but you can’t quit sending them because that would be marketing madness! To make your organization’s next newsletter awesome, try incorporating some of the following techniques:

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Should You Crowd Source Your Website Content and Design?

The power of the crowd can be mighty, particularly if you’ve been planning on doing something but just don’t have the time. Sometimes turning it over to your members for ideas can be the quickest brainstorming session you’ve (n)ever been a part of.

Crowdsourcing, in this project, means turning over the idea generation to your members. Ask them for suggestions on your web design and usability or content ideas, but get them involved.

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5 Habits of Highly Successful Event Planners

So you’re planning an event, huh? Well hats off to you! We know how stressful that can be. If you want it to be a success (and hey, who doesn’t!), take a look at these five habits of highly successful event planners:

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Messy Database? 5 Tips for a Clean Sweep

Raise your hand if your membership database is in perfect condition – no typos, no duplicates, and no outdated information.

Anyone? Bueller? Yeah, us neither.  

That’s why today, we’re diving into five quick tips for cleaning up a messy database. But first, what exactly is a messy database? Well, a messy database contains data that’s outdated, formatted incorrectly, or suggests the impossible (for example, that one of your members is 200 years old).

To get things back in order, check out these five database cleaning tips:

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Mastering Event Publicity on a Budget

Planning, promoting, and hosting an event is no easy task. It takes a lot of time, and quite often, money. But even though planning an event often comes with its expenses, promoting it shouldn’t have to. In fact, some of the best promotional tactics out there are actually free.

If you’re looking to master event publicity on a budget, consider some of the following promotional techniques:

Continue Reading...

Sell It as a Thought Leader: 3 Phrases to Stop Using Now

Being an industry resource for your members is a natural fit for associations and becoming a thought leader in the industry you serve is a good next step as an association professional. While the path to becoming viewed as a thought leader is simple, it’s not easy. You build an audience, share and create meaningful content, have unique opinions, and make yourself available as a resource.

What most people overlook as they try to build their platform and tribe as a thought leader, is the little ways they block their own success.

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The Dos and Don’ts of Association Email Marketing

Email marketing is a tricky business. Get it right and you could have friends for life. But get it wrong, and you could push away even your most loyal members.

To help you avoid the latter, we’ve put together a quick list of email dos and don’ts. Take a look!

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