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The MemberClicks Blog

Pictures, Please! 4 Reasons Visuals Are Important To Your Association

Associations: Is Your Job Getting Harder?

Blame it on social media or helicopter parents, but members expect more of us these days. The one-size-fits-all model of association membership is dead. As Seth Godin said, “The riskiest thing you can do now is be safe. The safe thing to do is be at the fringes, be remarkable.” Doing things as they’ve always been done is a recipe for extinction.

But providing a customized member experience for everyone is hard work and one that requires resources that many associations don’t have.

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Why Member Friendships are Great for Your Association!

Even if your association is a professional one, you'll be surprised how many members join for personal reasons. The most common personal reason? Make friends. 

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Are You an Engager or a Danger to Your Online Community?

Some people are natural engagers. They make you feel incredible the moment you meet them. Others…well…let’s just say you wouldn’t buy them a cup of coffee.

If you are in charge of your association’s online community being an engager will help you build lasting relationships with your members. If you’re not engaging your members, you are a danger to the success of your community.

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5 Things Pinterest Can Teach You About Association Leadership

Chances are you’ve wasted a few minutes on Pinterest here and there. Okay, maybe more than a few minutes. Maybe a few hours. Maybe a weekend. Maybe we should just stop there with the Pinterest confessions (because I know I’ve probably wasted a lot more time than that!) Pinterest is quickly becoming a way for people to bookmark things they want, need, can use or even find funny in a neat, organized way. You may think right now it’s all recipes and nail designs, but there’s actually a lot from just the Pinterest home page that an Association leader can use. Here are five ways Pinterest can help you be a better Association Leader.  

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How to Grab Attention Online

How many of you know someone who dumped a bucket of ice water on their heads for charity? How many of you have dumped a bucket of ice water on your head? How many of you sat and watched the donations for ALS pour in and think, “Man, I wish I had thought of that.”

Even though some people may be missing the point and just dumping the ice and not writing the checks, most nonprofits are wishing they had that amazing reach and surge of donations. 

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3 Social Media Numbers Your Board Needs to See

Winston Churchill once said, “However beautiful the strategy, you should occasionally look at the results.”

You have the tools to measure reach and impact on audience, but if you’re not presenting the right data to your board, your efforts in social media and engagement will quickly lose their backing. Here are 3 things you need to track to prove your association is getting value from the time you’re spending on social media.

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5 Ways to Keep Connections Alive

Who knows why we fall out of touch with colleagues. There could be a million reasons ranging from changes in the industry and your career to a shake-up in someone’s personal life. Sometimes proximity plays a role, or perhaps a big project dominates. I could go on and on. The point is that rarely do professional relationships end due to malice or distaste. It’s often due simply to life doing its thing.  

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How to Handle Constant Criticism

You may have noticed that association leaders are easy to criticize. They have hundreds and thousands of people to answer to, but first of all they ask for the criticism by way of any channel of feedback from casual conversations to surveys. 

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9 Tips for the Perfect Hook

As an introvert, making small talk is more nerve-wracking than presenting a topic I’m passionate about on stage in front of 100 people.


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What Kind of Members Do You Have?

If you ever go on Facebook to catch up with family and friends, you’re likely inundated with quizzes as soon as you log on. “What kind of tree are you?” “If you were a Jane Austen heroine, which one would you be?” and my personal favorite: “What kind of natural disaster are you?” It’s becoming obvious that this social media trend has a deeper undertone: who are we really?

Now, granted, some of it is just novelty and interest and the dang ease of clicking those links. Nobody will reasonably introduce themselves to a colleague or list on their resume that if they were a Disney Princess they’d be Rapunzel. But you have to admit that this new, perhaps even somewhat annoying trend speaks to self-identifying in a whole new way. 

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How To Rock ASAE 2014

It’s that time of year again! The American Society of Association Executives annual meeting will take place in Nashville this year, and we’ve got some tips for you to make the most of your trip!

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