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The MemberClicks Blog

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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

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3 New Member Engagement Myths Busted

It’s no secret that engaging new members early is the key to retention. But the real trick is how? It’s a question association professionals have been asking for years.

If you’re one of those people (who’ve been pondering this topic year after year), good news! Amanda Kaiser, CEO and Founder of Kaiser Insights, LLC., and Dynamic Benchmarking, a software company that delivers real-time benchmarking and data analysis solutions, teamed up to produce an official New Member Engagement Study. They interviewed more than 160 association professionals about what’s working, what isn’t, and what’s needed in the world of new member engagement.

The results? Fascinating! In fact, here are a few things you may have thought to be true about new member engagement, but in reality, aren’t…

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Welcome to MC Insider!

New year, new blog!

MC Insider is a weekly series for our users, dedicated to all things MemberClicks: product features and pointers, training details, webinar announcements, a glimpse into our day-to-day lives at our three office locations (Atlanta, Indianapolis, and Vancouver)...and so much more!

Every Tuesday you’ll receive the new post straight to your inbox (don’t worry, you can unsubscribe...although that would make us pretty sad). Read, comment, share with your colleagues - and most importantly, let us know what YOU want to read about! Send us an email with your suggestions.

In the meantime, we thought you might be interested in what some Clickers anticipate will be hot topics for the association industry in 2018. Do you agree? Disagree? Have other thoughts you’d like to share? We wanna hear ‘em - comment below!

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2018 Topics: Association Industry Predictions From Seasoned Pros

To kick off the new year, we asked a couple of association industry professionals about what they see coming for the industry in 2018 - and I have to say, it’s pretty thought-provoking stuff!

What do you think? Agree? Disagree? Have thoughts on other topics? Let us know in the comments!

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4 Things to Try in the New Year

New Year; New You! That’s how the saying goes right? Resolutions offer us a chance to wipe the slate clean, correct bad habits and try new things. From a personal angle, it’s all about embracing the best parts of yourself. While you’re basking in the glow of the positivity brought by this resolve, why not try a few new things for your association?

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New Year, New Website: Quick Hacks for Your Homepage

With the arrival of the new year, you need to be ready for a rise in traffic to your website. Why? Most people in January often begin exploring what New Year’s Resolutions they want to take seriously and that very well might be joining your organization!

To make sure that you make a great impression for your organization, try including these five easy hacks on your homepage to boost your member acquisition.

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New Staff Onboarding: A Checklist for Success

2018 is officially here! Time for a fresh start - and perhaps some fresh faces at your association. If you’re thinking of hiring new staff in the new year, you’ll want to get them up to speed - and quickly, at that! (You’ve got a lot to do, and all hands on deck is imperative.)

That said, to make sure your new hires get up to speed quickly - and feel comfortable at your association, more importantly (that’s right, we’re talking about employee retention) - take a look at this onboarding checklist:

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3 Ways to Strengthen Your Association’s Brand Credibility

When you walk up to the American Heart Association offices, you can’t help fixing your eyes on the massive heart logo that stands proudly outside the building. This logo embodies the AHA’s existence; their brand conveys a feeling of strength, health and expertise. Similarly, the United Way logo consists of one cupped hand holding a human, demonstrating their mission to improve lives through the power of community.

These two well-established organizations make a strong connection between their branding and their purpose. And due to their long history of providing valuable services, those brands - though unique - both manage to instill a sense of confidence and credibility in those organizations.

Building brand credibility takes time, and while it may start by establishing a foundation though your logo, colors, fonts and other design elements, it certainly doesn’t end there. In order to be credible, your association’s brand must be personified and felt through everything you do: the services you offer, communications with members, community and industry involvement, your website, your content...everything!

Consider how, with some intention, these three things (that you’re already doing!) can help strengthen your association’s brand credibility:

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Effective Ways to Prep Your Prez

New board installation--especially at the executive level--can be an emotionally turbulent time. Will this new group respect previously established goals and innovate toward new ones that align with the organization's mission? The heart of an association’s leadership, of course, is the president/board chair (we’ll use “president” in this post to represent the board lead), and this individual can have a tremendous impact on the direction of your organization. Thus, it is imperative to give your new president what he or she needs to be successful right out of the gate.

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Is the Force with Your Association? 5 Lessons from Star Wars

Let’s talk about what’s on everyone’s mind from December 2017: Star Wars! And don’t worry - this is a no spoilers zone. Over the last couple of years, one of the highlights of my holiday season has been watching the release of new Star Wars movies. I mean, what’s not to love? Lightsaber battles, exotic planets, space jokes!

So, how does this relate to your association? No matter which movie you watch, the dialogue from any Star Wars movie can provide you valuable context in our reality. Take a look below at five lessons you can learn from these Star Wars characters.

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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

Continue Reading...

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