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The MemberClicks Blog

Pictures, Please! 4 Reasons Visuals Are Important To Your Association

15 Things To Stop Doing At Your Association In 2015

I love this time of year; the reflective quality of a project completed (2014) and the new birth of opportunities. The optimism of things are going to be different this year.

Associations are changing. Engagement is less of a question of why and more a question ofhow. Social media has morphed from a what? to a I know we have to, but where do we find the time?

Yes, we're all changing the way we connect with our members. 

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4 Ways to Really WOW Your Members

There’s nothing quite like knocking your members’ socks off to up engagement and encourage them to bring their friends to your association’s next event. If you’re worried about a tight budget, never fear. There are a few small tweaks that you can do to your marketing and recruitment materials that can really impress members and keep them coming back for more. 

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Website Edits That Increase Membership

Have you ever X’d out of a page because the writing was too complicated, long, boring, or dense? Be honest. No one is watching you nod or reporting back to your high school lit teacher.

It happens. We just don’t have the time to read dense copy any more. We may still enjoy it in our leisure reading but when we’re trying to find an answer online quickly, we want skimmable content.

If you expect potential members to read twenty bullet points of benefits, or worse, you think reading those will convince them to join your association, you’re wrong. 

Make these changes today to your homepage

Making a few simple changes to your homepage can increase your membership conversion rates.

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Five Tips for Generating Non-Dues Revenue

For any membership group, raising non-dues revenue is essential for overall success. But people are cautious about spending extra money, particularly in an uncertain economy, and your association might be feeling some of that pain. If your association is looking for ways to generate additional revenue, take a look at some of these fundraising ideas:

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A Different State of Grace: Best Practices for Handling Grace Periods and Membership Renewals

For many associations, it’s easy to get caught up in the marketing efforts associated with attracting new members. But as important as membership growth is, renewal is key. The membership renewal process requires a bit more effort though than just sending out emails. By following a few best practices, you can actually increase the likelihood that members will rejoin. Take a look:

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Make 2015 Different for your Association

Be honest.

How are those New Year’s resolutions holding up?

Is January 2015 starting to feel a little like January 2014? Which felt like 2013? And so on?

Remember when you were younger and every year held something different: new experiences, new friends, new growth! Somehow when we reach adulthood that magic fades and the years start to run together.

2015 is the year you break out of that cycle! Make 2015 different! New! Productive! Dynamic! And Engaging!

Here’s how.

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Making the Most of Your Day: 5 Tips for Better Productivity in Your Association

If you’ve wished you could hire a lifeguard for your association because you’re tired of treading water and you’ve been watching that wave on the horizon with increasing fear, you’re not alone. According to a recent study from the nonprofit Families and Work Institute, over half of Americans polled admitted to feeling overworked or overwhelmed at least once in their current position.

Half of that number came from small staff associations.

Okay, so I may have made that last part up, but doesn’t it feel that way sometimes? You wear many hats and have only one head. Sometimes that gets...well, overwhelming.

But it doesn’t have to be. Here are five tips for taking charge of your time and increasing your productivity.

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Four Tips for Running More Effective Meetings

Meetings are an inevitable part of our everyday lives. But while some are necessary and extremely productive, others leave us scratching our heads and wondering, “Why am I even here?”

It’s these inefficient meetings that hurt associations the most. When members feel like their time is being wasted, they’re more likely to withdraw from meetings, and even worse, an association altogether. So how can you improve your meetings to keep members happy and engaged? Here are four tips:

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Six Steps for Handling Member Complaints

Despite an association’s best efforts, complaints happen. But no matter what the cause, unhappy members are still members and it’s important for associations to try and make them happy again. If you’re thinking, “easier said than done,” then take a look at these six steps for handling member complaints. 

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Refreshing Your Website for the New Year

As we settle in to 2015, January is a great time to take a good look at your website and consider giving it a facelift. While the project might seem overwhelming at first, there are some simple things you can do to renew the website’s look and feel, starting with the Home Page.

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How an Association Leader Can Be Productive on the Road

Gas prices are low. That means your travel budget may open up to accommodate a few more trips this year, at least in the near future. While business trips to conferences, meetings, and relevant conventions are definitely valuable, small-staff association leaders often find themselves playing a mad game of catch up when they get back.

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