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MC Talks
The MemberClicks Blog

How to Engage Different Generations at Your Association

How to Engage Different Generations at Your Association

You might have heard that there are now four generations functioning within the workforce. Well, that means that there are now four (or soon to be four) generations of members within your association - all with different likes, dislikes, and personal preferences.

So how do you engage with all four generations, particularly when you’re a small-staff association with limited time and resources? We’ve got some tips.

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MC Talks, Halloween Edition: 3 Horror Stories for Association Pros

Halloween is right around the corner, and with that comes scary movies, haunted houses, spooky costumes, and other creepy traditions.

But you know what’s really creepy? The horror stories that aren’t made up! And some of those, association professionals know all too well.

In fact, here are three horror stories association professionals fear (and often face), and more importantly, a few solutions/workarounds for each:

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Association Professionals: Don’t Forget Your Baby Boomer Members!

Everywhere you look, it seems like there’s a new article explaining how to engage Millennial members. And now, articles are starting to pop up explaining how to engage Generation Z members.

But while both of those are important, it’s also important that you don’t forget your Baby Boomer members. Yes, they may be getting close to retirement, but many of them aren’t there yet, so it’s important that you keep them engaged.

Not sure how to engage your Baby Boomer members? Allow us to help. Below are a few common characteristics of Baby Boomers, as well as tips for how to engage with them accordingly:

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Your Association and Crowdsourcing: A Perfect Match?

The concept of crowdsourcing has always fascinated me - and I don’t just mean in terms of money. See, I like taking pictures (of places, restaurants, food, etc.), and I LOVE when companies/organizations share my content. In fact, I TRY to take good pictures so that companies WILL share it.

But think about that for second. When a company shares my picture (via Facebook, Twitter, Instagram, etc.), they’re getting great content and I’m getting recognition - a win-win for both parties.

The best part about this, though? Your association can do it too! In fact, here are two things you can (and should) crowdsource:

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3 Reasons Your Membership Spreadsheet Just Isn’t Cutting It Anymore

Do you ever feel like you’re in a bad episode of “Man vs. Membership Spreadsheet?” And worse, you’re losing? It’s not a fun position to be in.

Now you might be in denial that it’s time for a change, but if that’s the case, here are three reasons (or reminders) that your membership spreadsheet just isn’t cutting it anymore:

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From #FSAE2016: 9 Steps to Elevate Your Customer Experience

A couple weeks ago, I had the opportunity to attend the Florida Society of Association Executives’ (FSAE) 2016 Education Expo. The sessions were great, but one in particular stood out - Pam Bauer’s Elevating Customer Experiences...One Story at a Time.

Customers and members are the backbone of all companies and organizations. That said, not all companies and organizations put thought (or enough thought) into their customer experiences. But they should. And here’s why:

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Re-Establishing a Collapsed Committee: 4 Steps

Committees are a great way to delegate tasks at your association. Unfortunately, committees sometimes fail - people become disengaged, deadlines start to slip, and sooner or later, the weight of the committee is left on only one or two people.

Now if this has happened at your association, don’t beat yourself up. Collapsed committees are actually quite common. That said, here are four steps to get them back up and running:

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The Most Meaningful Change You Can Make to Your Association’s Website

Web design is an ongoing process. Even after you do a major overhaul, at some point, it will need to be tweaked again. That’s just the world of web.

But not all website edits have to be big and complicated. In fact, here’s an easy one that will have a MAJOR impact on your association:

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4 Networking “No-Nos” for Association Pros

Ah yes, networking. Something we all do, but something not everyone necessarily enjoys.

The good news, though? You don’t have to like networking to be good at it! Just make sure to avoid these four networking no-nos:

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3 Lessons Association Professionals Can Learn from NBC’s The Voice

I’m not a huge fan of talent shows, but I do like NBC’s The Voice. It’s so different than all the other singing/dancing shows out there (the blind auditions, the celebrity coaches, etc.). That said, as I was watching it the other day, I noticed a few things association professionals can learn from the popular NBC show. Take a look!

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From FSAE’s Education Expo: Inbound Marketing for Associations

Yesterday, I had the opportunity to attend the Florida Society of Association Executives’ (FSAE) 2016 Education Expo, and even more exciting - speak! I spoke about inbound marketing for associations - what it is and how to get started.

I love this topic because I believe associations are SO equipped (perhaps more so than other companies) to practice the inbound marketing methodology. See, associations already have the expertise that people are actively looking for, so they can use that expertise to attract people and convert them into members.

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