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Pictures, Please! 4 Reasons Visuals Are Important To Your Association

Pictures, Please! 4 Reasons Visuals Are Important to Your Association

Do you ever leave an association event saying, “Darn it! Why didn’t I get out my phone or camera and snap some pictures?” That’s a tough regret to have, but listen to that nagging voice next time. There’s a reason you wish you had pictures without even having a clear reason why you need them!

Let’s go over why visuals are so important to your association and why you should keep your camera out.

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What Makes Association Jobs Different

If you’re in association management, you may be beginning to notice that it’s a whole industry in and of itself. And you’re probably realizing how great it is! But transitioning between association jobs is different than moving through jobs in other career paths. Besides not being as simple as hunting down openings, you almost always have to translate those popular job description buzz words from what they mean to most people to what they mean to association leaders. 

Allow me to demonstrate:

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Moderating an Online Community Squabble


The value of your association’s online community is strong; it’s a place to engage members, answer questions, and encourage networking but when comments between members escalate should you step in?

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How To Rebrand Your Association

As many of you have heard, the National Speakers Association (NSA) found itself in hot water recently after attempting to rebrand as “PLATFORM.” The association quickly changed direction when the decision caused controversy from its members and others in the association industry.

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Associations: Is your Job Getting Harder?

Blame it on social media or helicopter parents, but members expect more of us these days. The one-size-fits-all model of association membership is dead. As Seth Godin said, “The riskiest thing you can do now is be safe. The safe thing to do is be at the fringes, be remarkable.” Doing things as they’ve always been done is a recipe for extinction.

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Why You Need To Change Your Perspective

I learned a valuable lesson in perspective the other day through an experience I had with my six-year old son, Jake.  I decided to take the kids off my wife’s hands for the day.  It was a great Saturday.  An unseasonably cool day in Atlanta, the smell of honeysuckle was potent, and my kids were angels.  The stars were aligned.  So the boys and I hopped into the truck and off we went to get some groceries for the week.  Brownie points were in abundance.  As I pulled into the familiar parking lot of Harry’s Farmer’s Market, I asked the boys to go ahead and get unbuckled.  My eldest son Jake proceeded to tell me he wasn’t going in.  For background purposes I think it’s important to know that Jake is my child of perfection.  He is always reasonable; he is sweet, devastatingly handsome, and an all around great guy.  So his obstinace surprised me.  “I’ll nip this in the bud,” I thought to myself.

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Why Customer Service is Essential for a Small Staff Association

Its sometimes easy to focus on the negatives of being in charge of a small staff association. You seem to always have less money and fewer helping hands, and sometimes even seemingly simple requests like ordering flyers or catering an event seem absolutely monumental tasks.

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The Fast Train to Unsubscribe

There are a lot of surveys on the Internet that tell us who we are or what actor would most likely play us in a made-for-TV move about our life. Maybe your association has created one of these fun, social media viruses. If you have, kudos to you. It’s bound to be a hit.

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Five Ways to Avoid the One Hit Wonder Event

Every club and association leader has that one event that they can look back to and pat themselves on the back and say, “That event was awesome!”

Sadly, for many associations, they’re unable to reach that level twice. That’s not to say that events that followed weren’t successful, but they just didn’t have that special something that really left everyone buzzing. (...And tweeting, and facebooking, and instagramming...)

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The First Step to Innovation

Innovation is not about knowing the answer. It’s about asking the right question.

Several years ago I had a coworker who told the boss, in what she thought was a well-meaning way, when you ask the employees questions, it gives the impression you don’t know the answer. To her questions meant weakness.

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Engaging Your Members With AchieveLinks

Are you looking for a way to reward and engage your members through a program that also benefits your association? If so, AchieveLinks may be a fit for you! 

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