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9 Little Ways to Propel Your Association Forward in 2017

9 Little Ways to Propel Your Association Forward in 2017

The beginning of the year is when you hear a lot about goals and resolutions. And those are exciting! They provide your association with hope and accountability, both of which are necessary for organizational success.

But you know what all goals and resolutions have in common? Change. They’re all centered around the desire to change. We set goals and resolutions because we want things to be different than they are now - and that’s good! It’s healthy.

So with that in mind, we put together nine little ways to help your association change and propel forward in 2017. Take a look!

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How to Customize Your Member Experience (With Limited Time and Money)

Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience.

Yeah, that would be great (just think of the engagement!), but even for staffs of 100+, that’s pretty difficult to do. And for staffs of 1 - 2, it’s virtually impossible.

But that’s not to say you can’t customize your member experience at all. There are a few things you can do to make your members feel special, even if you are only a staff of 1 - 2.

Take a look:

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4 Ways to Spruce Up Your LinkedIn Profile for the New Year

LinkedIn is one of those platforms you know you need to have, but you don’t necessarily check (or enjoy checking) as much as your other social media accounts (Facebook, Twitter, Instagram, etc.).

For that reason, it’s easy for your LinkedIn profile to become outdated - and that’s not helping you or your current and potential connections.

But what better time for a refresh than the beginning of the year?! Here are four little ways to spruce up your LinkedIn profile for 2017:

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3 Challenges Association Professionals Will Face in 2017

With a new year comes new challenges. Now we don’t mean that to scare you - we just say that to prepare you. And really, as long as you’re prepared, you have nothing to worry about.

So what are the major challenges facing association professionals in 2017? Here are three, and more importantly, solutions for each:

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4 Ways to Embrace (And Celebrate) Diversity at Your Association

Associations may target or cater to specific groups - for example, public educators - but within those groups, there are several sub-groups (e.g. science teachers, high school teachers, special education teachers, etc.) that could all use a little attention.

In fact, you might have more diversity in your association than you think, and better yet, than others think, which can be an added benefit to your association.

So how do you embrace that diversity, and more importantly, celebrate it? We’ve got a few ideas:

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What Hollywood’s Award Season Can Teach Us About Association Event Planning

Award season is officially here. It started off with the Golden Globes last week, and soon will be the SAG Awards, the People’s Choice Awards, the Grammy Awards, and the Oscars (upon many others).

Now I’ll be the first to admit, I’m a SUCKER for award season. I love the red carpets, the timely tweets, the speeches - everything. Which got me thinking: How do these networks get people (like me) so excited about events that they’re not even attending? And more importantly, how can associations incorporate those tactics to get their members (and potential members) excited about events?

Here are a few things we can learn from Hollywood’s award season:

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The Return of Print Marketing (And Why It Matters for Your Association)

Exciting news, association pros! Print marketing ISN’T dead! I was tuned into Kiki L'Italien’s Association Chat the other day with special guest Tom Morrison, and Tom made a comment that REALLY made my ears perk up: Print marketing is making a comeback!

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9 Little Ways to Propel Your Association Forward in 2017

The beginning of the year is when you hear a lot about goals and resolutions. And those are exciting! They provide your association with hope and accountability, both of which are necessary for organizational success.

But you know what all goals and resolutions have in common? Change. They’re all centered around the desire to change. We set goals and resolutions because we want things to be different than they are now - and that’s good! It’s healthy.

So with that in mind, we put together nine little ways to help your association change and propel forward in 2017. Take a look!

Continue Reading...

Branding on a Budget: 3 Tips for Association Pros

Branding is important - we don’t have to tell you that. But branding can also be expensive, and that’s where the problem often lies.

But good news! Branding doesn’t HAVE to be expensive. In fact, some of the best tactics out there are actually quite cost-effective.

Take a look at these tips for branding your association on a budget:

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Should You Consider an Association Management Company (AMC) in 2017?

If you’ve been in the association space for a while (or perhaps even just a short time), you’ve probably heard the term ‘AMC’ thrown around, which stands for association management company. But do you fully know what that means? And better yet, could it be a good fit for your association?

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How to Take Your Association’s Public Relations Up a Notch: 3 Tips

Public relations (PR, for short) is an important part of any business, whether it be for profit or non-profit. After all, PR is how companies maintain a favorable public image (and I think we can all agree that that’s important).

But unfortunately, PR is often one of the first items to get cut when resources (time, money, staff, etc.) run low. Or, even if resources aren’t low, a lot of companies and organizations still keep PR on the backburner because they don’t necessarily know what to do with it - or how to do it.

But that’s where we come in. In this post, we’ll explain how to take your association’s public relations up a notch, even if you are working with limited resources. Take a look!

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