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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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10 Holiday Fundraising Ideas for Small-Staff Associations

Posted by Callie Walker

‘Tis the season for parties and cheer! And with that comes a prime opportunity for fundraising. If your organization already has a holiday event planned, why not tack on one of these festive ideas to raise additional funds?

  1. Host a holiday bake sale – There’s something about the holidays that makes our sweet tooth that much sweeter. Why not capitalize on the opportunity by selling Christmas cookies and gingerbread?
  2. Sell warm drinks – Nothing beats a warm drink on a cold night. Try selling warm beverages at your organization’s event. Apple cider, anyone?
  3. Provide some holiday games – There are plenty of holiday games to choose from, such as guess the number of ornaments on the tree or pin the red nose on the reindeer. You can charge $1 to participate and provide the winner with a prize.
  4. Host a tacky Christmas party – Who doesn’t love tacky Christmas party?! Charge a $10 entrance fee and give a price for the tackiest sweater (as chosen by guests).
  5. Offer photos with Santa – Families love to have their pictures taken with Santa, but standing in those long mall lines can be obnoxious. Why not have one of your members dress up as the jolly big guy and charge $5 for children to sit with him or her?
  6. Host a silent auction – This one’s a holiday classic. You’ll have to do a little work to get donations, but a silent auction is a great way to help you start off 2016 strong.
  7. Go caroling – Fa la la la la, friends! Gather up a group of members, rehearse some songs, and offer up some caroling at your holiday event. Have a donation bucket in the front of your group.
  8. Sell ornaments – If you can buy or make ornaments that represent your organization, try selling them to your members. People love to show that they’re a supporter.
  9. Host a wreath raffle – Wreaths can be pricey, but everyone wants one. Why not buy or make a few and sell them for a profit? You can even turn this into a raffle to garner more attention.
  10. Simply ask – Like we said, ‘tis the season of giving, and it never hurts to just ask. Send out an email to your members and prospects or set up a booth at your holiday event. Every little dollar helps.

Need help planning and executing your organization’s holiday event? Check out our free event planning guide below!

8 Steps to Event Planning Success

Topics: association management, small staff association, Small Staff Chatter

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