Twitter can be a powerful tool for small-staff associations. Not only is it a great way to engage with members, potential members, and industry leaders, but it’s a great place to share content and promote upcoming events.
That being said, there are a few things organization’s shouldn’t do on Twitter.
When it comes to Twitter for business, please don’t...
- Neglect your profile page. If you want people to take you seriously, you need a have a high resolution profile picture and cover image, a professional bio, and a link back to your organization’s website. Need help cropping your pictures to fit Twitter’s dimensions? Here’s a cheat sheet from HubSpot.
- Post too often. There’s no set formula for how often you should post, but if you’re flooding people’s newsfeeds, you’re posting too much. Take a look at how often other industry professional are tweeting and schedule your posts accordingly.
- Auto-post your Facebook updates to Twitter. Facebook and Twitter are two very distinct networks - and they should be treated as such. It’s fine to post some of the same content, but always tweak your messages depending on the platform.
- Abuse the hashtag. Hashtags are great, but use them in moderation. Two to three hashtags per post is ideal.
- Self-promote exclusively. A little self-promotion is fine, but don’t flood your page with “I’s” and “We’s.” A good rule of thumb is to maintain an 80/20 split of posts (80 percent information sharing, 20 percent promotion).
- Ignore negativity. Unfortunately, negative posts are going to happen - but don’t ignore them! If someone tweets negatively about your organization, kindly respond to them and try to make amends. (Note: Depending on the complaint, you may need to direct message them for more information.)
- Go follower crazy. Twitter works best when you’re targeting the right people. Don’t just follow random accounts in the hopes that they’ll follow you back. Focus your energy on getting the right followers. And tip: If you post good content and use industry-related hashtags, the right followers WILL come.
- Send automated direct messages. Some people send automated direct messages when they get new followers. But please, if you want to make a good first impression, don’t do this. It can make your organization look like a robot.
- Abbreviate too much. Sure, you’ll need to abbreviate sometimes, but try not to do it to the point of making your tweets illegible.
- Assume you should only post during business hours. Remember, just because you’re off Twitter for the day doesn’t mean your followers are. Try experimenting with a few evening and weekend posts. These might actually perform better since people have more free time.
- Post a tweet without triple checking your spelling. This goes without saying, but always triple check your spelling. The last thing you want is an embarrassing typo for the world to see.
Want more tips and tricks for mastering the social space? Check out our free social media guide below!