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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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12 Things to Stop Doing at Your Association in 2016

Posted by Callie Walker


When it comes to resolutions, we like to talk about things we’re going to do. (Exercise more, eat out less, go to that country we’ve always wanted to visit.) But if we really want to reach our full potential, there are a few things we need to stop doing in 2016.

Associations, take note. Here are 12 things to stop doing at your organization in 2016:

  1. Being all things to all people. Know your ideal member, market to them, and forget the rest.
  2. Disregarding productivity tools. They’re there to help you. Use them!
  3. Doing the same things over and over because “that’s how they’ve always been done.” Meetings, events, your organization’s newsletter - get creative and switch things up!
  4. Creating new content and then letting it go stagnate. You put a lot of work into your organization’s content. Give it life by repurposing it. Pull a quote from one of your organization’s old eBooks and turn it into a shareable image. Or better yet, turn one of your most popular blog posts into a short video or infographic. The more content pieces you have, the better.
  5. Neglecting your Millennial members. Remember how people used to always say “Millennials are the future?” Well the future is most DEFINITELY now. Time to engage! (Here’s how.)
  6. Posting just to post. Yes, posting on social media is important, but there should be some thought behind those posts. Do some testing to see what people respond to best, then adjust your posts accordingly.
  7. Setting unclear goals and expectations. When your goals are unclear, your chances of achieving them are slim. Set yourself up for success by being very clear about your goals and expectations.
  8. Hosting inefficient meetings. Inefficient meetings are what hurt associations the most. When members feel like their time is being wasted, they’re more likely to withdraw from meetings, and even worse, an association altogether. So make sure your meetings have substance. (More tips on that here.)
  9. Ignoring member feedback. Good, bad, or neutral, you should ALWAYS welcome member feedback - and then use it to your organization’s advantage.
  10. Foregoing the analysis of important member data. There’s no need to guess anymore. Want to know when and where your members renew the most? Or which events were the most popular? If you’re utilizing an AMS, that information is right at your fingertips. Take advantage!
  11. Thinking online engagement replaces in person engagement and vice versa. Trust me, BOTH are important.
  12. Using outdated technology. Technology is meant to help you, not cause you more trouble. If you’re using an outdated system to manage your organization’s membership, it might be time to make a change. See how an AMS could make your life easier in our free guide below!

What is an AMS, exactly? Download our free guide and find out!

Topics: association management, association leadership, Small Staff Chatter

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