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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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13 Ideas for Generating Non-Dues Revenue

Posted by Callie Walker


Membership dues are a big part of your organization’s overall revenue stream. But in order to attract more members, it’s important to keep those membership dues down. Embracing non-dues revenue streams is a great way to keep membership dues down, while still bringing in the revenue you need to run your organization.

To help you get started, here are 13 non-dues revenue ideas for your association:

  1. Sell branded merchandise. This can be anything from t-shirts and bags to mugs and koozies.
  2. Rent out your office space. (If you have extra room, of course.)
  3. Ask companies within your industry to sponsor your organization. Associations, like your own, provide industries with value, so many companies are willing to form a partnership of some sort.
  4. Utilize online banner ads on your organization’s website.
  5. Offer ad space in your organization’s newsletter.
  6. Allow flyers to be placed in your new member welcome packets.
  7. Offer ad space on your organization’s mobile app (if you have one).
  8. Leverage your social media platforms - only if you have a strong following. You can offer several different advertising options as well as sponsored posts.
  9. Offer industry-related training programs or workshops. Members generally don’t mind paying a small fee for educational programs as long as there’s some level of value associated with them. (Think CAE credits.)
  10. Host an annual conference. In addition to charging your members for attendance, allow exhibitors to set up at your event and charge them for booth space. You can even offer a la carte sponsorship opportunities, such as educational sessions, coffee breaks, receptions, branded key cards, etc.
  11. Organize a lunch and learn. Again, as long as there’s some level of educational value here, members generally won’t mind paying a small fee.
  12. Offer certifications and/or accreditation programs. With the job market becoming increasingly competitive, members want to ensure they have the best credentials after their name - and they’re willing to pay for it.
  13. Ask for donations. If your organization has any kind of charitable component, donations can be a great source of non-dues revenue. All you have to do is ask!

Got those non-dues revenue juices flowing? See what other ideas we have in our free non-dues revenue guide below!


Topics: association management, association leadership, Association Views

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Non-Dues Revenue Guide

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