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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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15 Content Ideas for Your Association’s Newsletter

Posted by Callie Walker

Content Ideas for Your Association's Newsletter.jpg

Does your association send out a monthly or bi-monthly newsletter? If so, you know coming up with ideas can sometimes be tough. But don’t stop sending out those monthly or bi-monthly newsletters because they’re a GREAT way to engage your association’s membership. Instead, consider the following content ideas: 

  1. Write about/promote your upcoming meetings and events.
  2. Highlight a member or volunteer who’s gone above and beyond.
  3. Feature one of your recent blog posts.
  4. Don’t have a blog? Feature someone else’s post (as long as it’s industry-related and you give them credit).
  5. Include a “Don’t forget to follow us on social media!” section (with links, of course).
  6. Have a new hire? Consider profiling them with a nice headshot.
  7. Highlight one of your newer or often forgotten member benefits.
  8. With the new year coming up, consider including a “Highlights from 2016” section. (You can include pictures from your big event, your association’s major accomplishments, memorable moments with your staff, etc.)
  9. Looking for volunteers? Explain what for and include a link/email address to sign up.
  10. Promote your latest white paper, eBook, video series, or industry report (if you have one).
  11. If someone else has published an interesting white paper, eBook, video series, or industry report, share that (but again, be sure to give them credit).
  12. Hosting an upcoming webinar? Include the topic, date, time, and a link to register.  
  13. Ask for member feedback. This can be in regards to an upcoming meeting or event or member satisfaction in general.
  14. Introduce your new board members! That’s big news for your association.
  15. Celebrate big wins. If you achieved one of your association’s goals, whether it be to raise money or pass legislation, let it be known. This will really help pump people up and motivate your association’s membership.

Want more tips for engaging your membership via content, social media, events, etc.? Check out our free guide, Membership Engagement for Small-Staff Associations, below! Membership Engagement

Topics: association management, member engagement, membership management, Small Staff Chatter

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