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Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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15 Event Ideas for Your Young Professional Members

Posted by Callie Walker

Event Ideas for Your Young Professional Members

Engaging young professionals is tough, especially when it comes to events. Throw the word networking out there, and people seem to run for the hills.

But you know what makes networking a lot less intimidating and a lot more appealing? When there’s an activity to break the ice. (And no, nothing cheesy.) Remember, young professionals want to connect. It’s a big reason why they joined your association in the first place. Help them do so in a way that’s going to be fun for them.

Here are a few event ideas to consider:

  1. A cooking class
  2. Kickboxing
  3. An escape room
  4. A BYOB painting class
  5. A color run
  6. Top Golf
  7. Putt putt (of any kind)
  8. A picnic
  9. Ping pong
  10. A wine or beer tasting
  11. Rollerblading
  12. Yoga and/or meditation
  13. A pottery class
  14. A scavenger hunt
  15. Laser tag

It’s all in the name…

Now one VERY important note here: To make your event truly appealing, you have to get clever with the name. Like we said, don’t just call it a networking event. Your members will R-U-N faster than you can blink. (Even if they know they need to do it.)

Rather, make your event sound fun - because it will be! It’ll be a fun event with fun people...with the added benefit of networking. Who could resist?!

Here are a few event name ideas to give you a better idea of what we’re talking about:

  • For your kickboxing event: Box Talks
  • For your ping pong event: Pints and Ping Pong
  • For your beer tasting event: Banter and Beers
  • For your picnic event: Picnic with Your Peers

Summed up, if your event doesn’t seem like a chore to go to, and it’s something people would actually want to do after work or on the weekends, your attendance numbers will rise - trust us! (And this is coming from a young professional, herself.)

Want more tips for engaging not just young professionals, but ALL generations at your association? Check out our free guide, How to Engage Different Generations at Your Association, below!

How to Engage Different Generations at Your Association  Different generations = different engagement tactics Download this guide

Topics: association management, event planning, member engagement, membership management, Small Staff Chatter

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Struggling to engage your organization's membership?  Check out our guide, How to Engage Different Generations at Your Association! Download Now!

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