Onboarding new members is an essential, yet often overlooked, part of the association management process. The likelihood that a new member will engage with your organization – and thus, remain a member of your organization – drops significantly over time. That’s why it’s so important to engage with them upfront.
If your association lacks an official new member onboarding process, let us help. Check out these three strategies for successfully onboarding new members:
1. Create content that caters to newcomers
Sure, members join your association because they believe in your mission, but that doesn’t mean they’re familiar with all of the resources you have to offer. Help your new members out by putting together a few collateral pieces specifically for them. You can think of these pieces as forming a greater, new member welcome packet.
In your new member welcome packet, consider including a quick reference sheet with contact information and a “who’s who” for questions your new members might have. It’s also not a bad idea to include a calendar of upcoming events. Ultimately, you can include whatever items you’d like in your new member welcome packet, just make sure they’re informative, and more importantly, valuable.
2. Create a new member community
Creating a social community page exclusively for new members is a great way to get newcomers involved in your organization. Not only that, but social communities allow new members to get to know each other. And the more friends a member has in your organization, the more likely they are to stay.
Tip: To get your new member community up and running, consider selecting a few people from within your organization to act as Engagement Ambassadors. These individuals should post a few times per day within your new member community and seed various questions to get new members talking.
3. Welcome new members at events
Events are a great way to engage any member, but they’re especially great for engaging new members. If possible, consider hosting a meet and greet specifically for new members. This is a much less intimidating way for your new members to get to know each other.
If hosting a new-members-only event is too complicated, considering doing something as simple as offering name tags that identify new members at your next event. The benefits here are twofold. First, your new members will easily be able to identify each other, which is especially important during those first few months when networking can seem overwhelming. Second, your brand ambassadors will easily be able to identify new members, so if they to see someone standing alone, they can quickly approach them and introduce them to others.
Want more tips for successfully onboarding your new members? Check out our brand new onboarding guide below!