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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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3 Tactics to Build Up Your Association’s Word of Mouth Strategy

Posted by Callie Walker

Word_of_Mouth_Marketing

Time and time again, word of mouth marketing has proven itself to be the most valuable form of marketing. It’s the one that people trust above all others and the one that’s likely to drive the most growth within an organization.

That being said, generating word of mouth marketing is no easy task, and if you’ve ever been in a position of leadership, you can likely attest to that. So if your association needs help building up its word of mouth marketing strategy, take a look at these three tactics:

Identify influencers

Within every organization, there are people who are magnetic, respected, and above all, heard. These are the people you want supporting your organization. To get them on your side, try reaching out to them and asking for a little support. They’ll be able to reach more people and, better yet, tell a more compelling story.  

Build a close-knit social community

The easiest way to communicate with your audience is to engage with them on social media. It’s also one of the easiest ways to reach potential members. Think about it: if you post engaging content on Facebook and your members like it or share it, their friends might then see it and start following you on Facebook as well. 

Always be honest

Word of mouth marketing only works when people trust your organization. If you want to become a topic worthy of conversation, you must build a relationship with your members and maintain integrity in everything that you do. That includes posting on social media, sending out emails, managing your website, etc.

Need help retaining the members you already have? Check out our free member retention guide below!

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Topics: association management, Small Staff Chatter

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