Offering members-only content on your association’s website is a great way to provide members with added value. It can encourage prospective members to sign up and impact current members’ decisions to renew. But in order for members-only content to be effective, it must be well executed. Not sure where to begin? Take a look at these quick tips for maximizing members-only content:
Keep it fresh
In order to provide your members with ongoing value, it’s crucial that you keep your members-only section active. Otherwise, what incentive are you giving members to stay? To keep your site fresh, try creating a schedule of new content for your members-only section. This will give you an opportunity to reach out to members on a regular basis and remind them of the great value your organization is providing.
Focus on value
While it’s important to keep your members-only section active, don’t just fill it with useless content. It’s much better to have 10 pieces of really great content than it is to have 50 subpar items. Not sure what type of content your members find valuable? Try conducting a brief online member survey to find out.
Make it easy to browse
Having great content means nothing if your members can’t easily find it. If you have a lot of content on your website, provide your members with an easy way to browse. That being said, if you only have a few pieces of content on your site, don’t over-complicate things by creating a complex classification scheme. Just put them all on one page until you’re able to add some more.
Offering members-only content is a great way to keep people engaged, but it isn’t the only way. Download our free guide below for more tips on membership engagement!