Trade publications can be an association's best friends. Can you think of a better place to reach a pool of qualified potential members who obviously have an interest in things you have to talk about?
So how do you get your association into a trade publication?
Here are a few tips:
Find out if you have any connections already. You never know if someone in your professional network or even your membership already affiliated with someone who writes for or works for the publication you’re interested in. LinkedIn is a good place to start after asking around.
Read a copy thoroughly. Many writers these days make their social media information or emails available for reader comments. If you see a particular columnist you would like to touch base with or, better yet, the magazine editor’s information, reach out! But first you should have…
Think of a list of story pitches or ways your association can help the publication. What stories would you like to see published, and what do you have to say about them? Don’t forget to list upcoming association events that might be worth covering!
Journalists are just people, and they want a great story just as much (or more) than you want the publicity. Then once you find a space for yourself, your members, and your association within the pages of your favorite trade publication, return the favor by encouraging your members to subscribe or read the articles online.
The best place to share that information with your members is undoubtedly your AMS! Wait… my what? What is an AMS? We’ll tell you! Download our free guide by clicking below today!