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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

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3 Ways to Nail Working Remotely

Posted by Krissy Conant

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In light of the recent succession of natural disasters, we decided to discuss some classic methods that can help you work remotely while also accomplishing your day-to-day duties. Traditionally, most professionals work best when they follow a schedule, so trying to work in a situation outside of your normal comfort zone can sometimes throw you for a loop.

Instead of squandering your day, take a look at three tips below that suggests how to get the most out of your day when you're working from home.

1. Have Concrete Goals

First things first, you need to recognize your key intentions for your day out of office. Our recommendation is to determine daily goals that are “S.M.A.R.T.”: Specific, Measurable, Attainable, Relevant, and Time-Bound. An example of this could be: I want to spend one hour organizing my member calendar into clear categories (i.e. Education, Culture, etc.).

This system will allow for you to mentally consider what could be realistic to accomplish and what will have to wait until later. If you’re still having trouble picturing what this looks like, think about it like a chart that compares urgency vs importance. If your goal is both, you should probably make this topic the top of your list. And if it’s neither, then it can probably wait.

2. Follow a Schedule

Yes, we realize this is an obvious step, but creating and following a schedule is still one of the biggest hardships most associations professionals (or really anybody) face. While we can provide some schedule suggestions, ultimately you will be the only one to know how you best function with time management. Do you find writing easier in the morning or afternoon? Do you like taking a long lunch or multiple breaks instead?

If you’re not sure what works best for you, try to think about what your traditional office schedule looks like. You can best understand your schedule by actively tracking it for two weeks. We recommend jotting down a basic outline of what you accomplished in your day or taking a look at your daily calendar (if your projects are reflected). The best thing you can do is to try and make your remote experience as similar as possible to your daily office life.

3. Avoid Interruptions

Depending on your home environment, one of the top stressors about working from home is frequent interruptions. When you’re at home, think about a good spot where you can get into work mode and control your distractions (whether that’s the TV, your family, etc). It’s key that your “home office” location is not where you like to relax as it will send your brain mixed messages.

If you find working from home is not an option, think about other locations that make you feel focused. This can be a coffee shop, a local library, or even a group work space. The real goal here is for you to feel comfortable, so think about what environments help you concentrate and go from there!

Whether or not working remotely is ideal for you, following this above plan should help keep you on track and help you not lose another day of work. The last thing you want coming back into the office is to play catch up, so try to remember that when you find these distractions knocking on your door.

Do you feel like sometimes you’re overwhelmed with your workload - renewals, conference registration, etc.? If so, is your association currently using an AMS? If not, take a look at our guide explaining why you might need an AMS to help you automate some of your administrative processes!

Why You Need an AMS Guide

Topics: association management, association leadership, Small Staff Chatter

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