In order for email blasts to work, you first have to get your readers to open them. But how do you create that perfect email? How do you compel your readers to open your email when they have 21 others sitting in their inbox?
Well, whether you’re sending out welcome emails, important announcements, or annual dues reminders, there are three ways to optimize your organization’s email blasts:
1. Personalize your message
Your emails need to be relevant, otherwise they’re likely to end up in the trash. To make your emails relevant, show your members that you know something about them, whether it’s their name, their company name, or their membership type.
Now before you panic and think this has to be done manually, consider this: An association management system can integrate with your organization’s database, allowing you to pull any of the member data you’re tracking into a clean and personalized email. Yup, it really is that easy!
2. Make it mobile
Regardless of the type of email you’re sending, it must be mobile-friendly. According to the 2015 State of Marketing survey, 72 percent of U.S. adults send or receive personal emails via smartphone at least weekly. So if your email isn’t mobilized, it’s likely to end up in the trash.
To make your emails mobile-friendly, try using a mobile-optimized template. And remember, always send yourself a test first!
3. Get your timing right
If you send out emails too often, you’re likely to get written off. That being said, if you don’t send them out often enough, you’re likely to be forgotten. Have a regular strategy for sending out email updates. Of course it all depends on your organization’s membership, sending out newsletters and/or reminders once a month should be fine.
Want more tips for optimizing your email blasts? Download our free email marketing guide below!