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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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3 Ways to Optimize Your Organization’s Email Blasts

Posted by Callie Walker

Optimize_Email_Blasts

In order for email blasts to work, you first have to get your readers to open them. But how do you create that perfect email? How do you compel your readers to open your email when they have 21 others sitting in their inbox?

Well, whether you’re sending out welcome emails, important announcements, or annual dues reminders, there are three ways to optimize your organization’s email blasts:

1. Personalize your message

Your emails need to be relevant, otherwise they’re likely to end up in the trash. To make your emails relevant, show your members that you know something about them, whether it’s their name, their company name, or their membership type.

Now before you panic and think this has to be done manually, consider this: An association management system can integrate with your organization’s database, allowing you to pull any of the member data you’re tracking into a clean and personalized email. Yup, it really is that easy!

2. Make it mobile 

Regardless of the type of email you’re sending, it must be mobile-friendly. According to the 2015 State of Marketing survey, 72 percent of U.S. adults send or receive personal emails via smartphone at least weekly. So if your email isn’t mobilized, it’s likely to end up in the trash.

To make your emails mobile-friendly, try using a mobile-optimized template. And remember, always send yourself a test first! 

3. Get your timing right

If you send out emails too often, you’re likely to get written off. That being said, if you don’t send them out often enough, you’re likely to be forgotten. Have a regular strategy for sending out email updates. Of course it all depends on your organization’s membership, sending out newsletters and/or reminders once a month should be fine.

Want more tips for optimizing your email blasts? Download our free email marketing guide below!

best-practices-for-email-marketing-guide

Topics: association management, member engagement, Small Staff Chatter

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