Your website is the mothership of online member engagement. This is where members go for information, event registration, and ultimately, membership value. But it takes more than just having a website to encourage member engagement. A little extra TLC is needed.
To make the most out of your association’s website, take a look at these web edits that increase member engagement:
Your website should be easily searchable with clean lines of information. And with more and more people accessing the Internet via tablets and mobile devices, it’s best to utilize responsive templates that are favorable to both desktop and mobile users.
The primary goal for any membership website is to get members to the site and keep them coming back for more. This means offering fresh, up-to-date content that your members will find valuable. Not sure where to begin? Try incorporating a blog on your site or adding an image gallery to keep pages active.
Using forms throughout your website is a great way to collect important information about your members. More importantly, once you have that information, you can use it to adjust content and improve your members’ online experience.
For more tips on increasing member engagement, check out our free guide below!