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MC Talks
The MemberClicks Blog

Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well.

That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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3 Website Edits That Increase Member Engagement

Posted by Callie Walker

Responsive_Design

Your website is the mothership of online member engagement. This is where members go for information, event registration, and ultimately, membership value. But it takes more than just having a website to encourage member engagement. A little extra TLC is needed.

To make the most out of your association’s website, take a look at these web edits that increase member engagement:

Interactive design

Your website should be easily searchable with clean lines of information. And with more and more people accessing the Internet via tablets and mobile devices, it’s best to utilize responsive templates that are favorable to both desktop and mobile users.

Fresh content

The primary goal for any membership website is to get members to the site and keep them coming back for more. This means offering fresh, up-to-date content that your members will find valuable. Not sure where to begin? Try incorporating a blog on your site or adding an image gallery to keep pages active.  

Built-in forms

Using forms throughout your website is a great way to collect important information about your members. More importantly, once you have that information, you can use it to adjust content and improve your members’ online experience.

For more tips on increasing member engagement, check out our free guide below!

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Topics: association management, member engagement, membership management, Small Staff Chatter

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