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Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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4 Generational Myths Every Association Professional Should Stop Believing

Posted by Callie Walker

Generational Myths.jpg

The “generation gap” is a buzzword you’ve likely heard and read a lot about. You know there are four generations functioning within the workforce, and you know you need to engage each generation differently, but have you ever stopped to consider that some of the information you’ve consumed (or assumed) might be wrong?

In fact, here are four popular generational myths that every association professional should stop believing:

1. Baby Boomers are practically out the door.

So often we hear about Millennials and Generation Z, and less and less we hear about Baby Boomers, particularly as they relate to associations. See, many people are under the assumption that Baby Boomers are about to retire, and therefore, associations don’t really need to worry about engaging that particular group. But that’s simply not the case - or it shouldn’t be.

Yes, many Baby Boomers may be getting close to retirement, but a lot of them aren’t there yet, so it’s important that associations continue to engage them. Plus, when those members do retire, you want them to have positive memories of your association - and those final memories will factor into that.

2. Baby Boomers and Gen X can kind of be clumped together.

You know who Baby Boomers are and you know who Millennials are, but what about Generation X? Can you define that group? A lot of people mistakenly clump Baby Boomers and Gen X together, but both have unique qualities and personal preferences, and as an association professional, you need to be aware of and cater to those differences.

3. As long as you’re on social media, you’re engaging your Millennial members.

Millennials may love social media, but they want more than that, particularly if they’re paying to be a member of your association. Don’t assume that just because you’re on social media, you’re engaging your Millennial members. You need to be engaging them in other settings as well - at meetings, during events, etc. It’s this well-rounded experience that’s really going to get them to stay.

4. It’ll be a while before Gen Z members start joining your association.

Nope! Gen Z may be young (they’re the group born in the mid-to-late 90s and through the 2010s), but in five years, Gen Z will constitute a fifth of the workforce. A fifth! Just let that sink in…

Put simply, Gen Z can’t be viewed as “the future” anymore - they’re the now. And if you want your association to grow and remain relevant in the upcoming years, it’s important to start planning for that group ASAP.

Not sure how to balance all four generations - how to recruit them, engage them, and retain them? Let us help! Check out our free guide, Best Practices for Engaging Difference Generations at Your Association, below!

How to Engage Different Generations at Your Association  Different generations = different engagement tactics Download this guide

Topics: association management, member engagement, membership management, Small Staff Chatter

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Struggling to engage your organization's membership?  Check out our guide, How to Engage Different Generations at Your Association! Download Now!

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