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MC Talks
The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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4 Key Questions to Ask for Your Member Spotlight Program

Posted by Krissy Conant

Member Spotlight Program.jpg

Let’s face it: People love to talk about themselves. It’s part of what makes us human! By sharing personal information about ourselves, it allows us to connect and feel comfortable building relationships with others (especially strangers). So, what’s the best way you can use this behavior for your association’s benefit?

Have you thought about implementing a Member Spotlight program? This initiative will allow for your association to establish stronger connections with your members (think retention!) and provide a nice platform for your members to share their story. Sounds like a win-win, right? Take a look at the top four questions you should ask your members to provide a knock-out spotlight!

How long have you been a member of Association X?

The ideal purpose of this question is to establish a clear connection between this specific member and your association. By highlighting this timespan, you’re building a foundation of credibility and urging your members to see a new perspective about what the typical member of your association looks like.

What is a typical day like for you?

Let’s give this member some personality! Who are they and what do they do with their day? You don’t want this spotlight to just be a pitch for how great your association is. This question gives your member base a glimpse of what it looks like to walk in your featured member’s shoes. And who doesn’t love a little behind the scenes?

What do you enjoy most about Association X?

While this spotlight should primarily focus on your featured member, one of your main goals is to show why your association provides value to the “average” member. This answer should provide your members some insight on how they should take better advantage of your association’s benefits, ideally leading to an organic increase in member engagement.

What’s your favorite tip for someone in our industry?

We all want to know more ways to make our work day a little smoother. By using your featured member as a medium for this, you’re continuing to provide even more worth to your members (and thus more need for membership with your association).

Even though obvious, remember that it’s essential for you to include a photo, full name and title of your featured member. Pro-tip: Don’t forget to include your member’s email address (with their permission) of how to connect with them. This is a great way for you to foster some networking within your association!

Looking for new ways to get your members to renew year after year? Take a look at our guide outlining the best practices for Membership Retention Tactics That WORK!

Membership Retention Kit  Best practices (and communication templates) to get your members to stay Download this guide

Topics: association management, membership management, Small Staff Chatter

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