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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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4 Lessons Associations Professionals Can Learn from Disney Movies

Posted by Callie Walker

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Have you noticed that Disney has been remaking a lot of its classic films? A few months ago, the company released The Jungle Book, then recently, Alice in Wonderland, and coming soon, Beauty and the Beast.

Why do you think that is? Well, if you ask me, I think it has a lot to do with the lessons those movies teach. They’re timeless. In fact, here are four lessons association professionals can learn from Disney movies:

1. Never stop exploring

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It’s so easy to get caught in your ways. Why change something when you’ve been doing it that way for years?

But that’s not where the magic happens! Just take it from Alice. Had she not gone exploring and fallen down the rabbit hole, she never would’ve experienced all that fun and adventure. Don’t be afraid of curiosity - embrace it! Don’t just wonder what things are like - try them! You never know what adventures await.

2. Learn from your mistakes

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We all make mistakes - that’s just a part of life. But what matters is not the mistakes you make, but rather what you learn from those mistakes. One of my favorite quotes from The Lion King is this: “Oh yes, the past can hurt. But from the way I see it, you can either run from it or learn from it.” - Rafiki

How great is that?! And TRUE! If you really want to be successful - at work and in life - you need to learn from your mistakes. Let them make you a better person.

3. Honesty is always the best policy

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We learned this lesson the hard way in Pinocchio. Pinocchio didn’t tell the truth, and consequently, his nose just got longer and longer and longer and longer.

That’s no way to live. In the movie - and in real life - honesty is always the best policy. Sure, it’s not always the easiest policy, but it really is the best. Be honest with your coworkers, your members, your volunteers, etc. That sincerity is what will take you far.

4. Hard work pays off

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Rome wasn’t built in a day - and neither was Hercules! Remember at the beginning of the movie when he was a small, scrawny man? He had to put in a LOT of work to get from A to B.

Now we’re not suggesting you become a bodybuilder (but hey, if you want…). Rather, what we ARE saying is that hard work pays off. You just have to give it time.

If there’s one takeaway from all of this, it’s that Disney has taught us a lot. Now it’s our job to go out and apply those lessons.

Good luck!

Topics: association management, association leadership, Small Staff Chatter

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