It’s a new year, and you know what that means – time for a resolution refresh. But before you slap down those age-old pledges (lose weight, volunteer more, travel, etc.), consider these four resolutions to make 2015 your association’s best year yet!
The importance of social media has grown over the past few years and 2015 is certainly no exception. This year, vow to add your members on Facebook, use an association hashtag, or even host a monthly Twitter chat. Why? Because your members will talk to you and your social media efforts will create a more meaningful experience for them.
New technologies and methods of attracting members are always emerging, but that doesn’t mean you have to adopt them all. If it doesn’t make sense for your association’s goals, don’t do it. After all, it’s all about building relationships and engaging members – and that’s “in” no matter what the year.
It’s so easy to get caught up in the day-to-day functions of an association – drafting emails, sending out renewal forms and holding meetings. But at the end of the day, it’s all about providing your members with value. So pay special attention to what it is your members want and plan your year accordingly.
Now I’m not suggesting you throw an office rager or anything, but having a little fun is important. Consider hosting a casual monthly get-together for your members or sending out a funny TGIF YouTube video on Friday afternoon. Enthusiasm goes a long way with people.
Need help with your 2015 goals? An AMS could be just what you need! Download our free guide below to learn what an AMS is and how it could benefit your association.