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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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4 New Year’s Resolutions for Your Small-Staff Association

Posted by Callie Walker

It’s a new year, and you know what that means – time for a resolution refresh. But before you slap down those age-old pledges (lose weight, volunteer more, travel, etc.), consider these four resolutions to make 2015 your association’s best year yet!


Get social 

The importance of social media has grown over the past few years and 2015 is certainly no exception. This year, vow to add your members on Facebook, use an association hashtag, or even host a monthly Twitter chat. Why? Because your members will talk to you and your social media efforts will create a more meaningful experience for them. 

Say no

New technologies and methods of attracting members are always emerging, but that doesn’t mean you have to adopt them all. If it doesn’t make sense for your association’s goals, don’t do it. After all, it’s all about building relationships and engaging members – and that’s “in” no matter what the year. 

Add value

It’s so easy to get caught up in the day-to-day functions of an association – drafting emails, sending out renewal forms and holding meetings. But at the end of the day, it’s all about providing your members with value. So pay special attention to what it is your members want and plan your year accordingly. 

Have fun!

Now I’m not suggesting you throw an office rager or anything, but having a little fun is important.  Consider hosting a casual monthly get-together for your members or sending out a funny TGIF YouTube video on Friday afternoon. Enthusiasm goes a long way with people.

Need help with your 2015 goals? An AMS could be just what you need! Download our free guide below to learn what an AMS is and how it could benefit your association. 


What is an AMS, exactly? Download our free guide and find out!

Topics: small staff association, Small Staff Chatter

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