Spotting the mistakes of others is easy. The TMI Facebook post. The “too many hashtags” tweet. The unprofessional picture on LinkedIn - the list goes on and on.
Now you might be thinking, “I would NEVER make those mistakes” - and that might be true. But there might be some mistakes you ARE making that you didn’t even know were mistakes!
Take a look:
Mistake #1: Broadcasting instead of conversing
Social media sites are meant to be, well, social. They’re meant to involve several people and encourage online interaction. That said, don’t just post to make announcements - post to engage with others! Focus on creating (and holding) conversations. If someone comments on your page (whether it’s positive or negative), comment back, even if they didn’t ask you a question. You want to make your followers feel special, and more importantly, like they’re a part of something.
Mistake #2: Sharing links without reading them first
This is such an easy mistake to make, especially when you’re in a hurry. But beware: Just because a tweet sounds good, doesn’t mean its corresponding article will be. It could have a negative tone or include a lot of profanity. You just never know until you read it. And since sharing something implies that you’re endorsing that piece of content, it’s always better to be proactive rather than reactive.
Mistake #3: Communicating inadvertently
Have you ever heard that phrase, “Silence is an answer too?” Well that’s true of in-person interactions as well as online interactions. So if you think you’re not doing any damage by leaving your social media sites unattended, think again. Not saying anything - “Hi, I never check this account!” - is still saying something. Not updating your page says you’re half-heartedly involved. Be careful about communicating inadvertently.
Mistake #4: Being too negative
Some phrases have a negative tone. For example, “5 Reasons Your Members Don’t Like Your Newsletter” - that has a negative tone. But you could easily flip that same article into a positive: “5 Ways to Write a Newsletter Your Members Will Love.” See the difference?
Now there’s nothing wrong with occasionally using a negative title, as long as you’re providing value, but don’t do it at all time. Otherwise, you’ll just bring people down. And you want people to be uplifted when they come to your organization’s page!
To avoid making any other social media mistakes, check out our free Guide to Social Media below!