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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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4 Ways to Capture the Energy of a New Member

Posted by Callie Walker

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There’s nothing quite like a new member. In fact, if you could, you’d probably give all your members a shot in the arm of that “new member spark.” And why wouldn’t you? They’re so excited about your organization - so charged up and motivated about everything you have to offer!

Well unfortunately, we don’t have that whole shot thing figured out, but we do have a few other tips for capturing the energy of a new member. Take a look!

1. Provide your new members with opportunities to get involved

New members want to get involved now. It’s part of their charm. So don’t wait to let them know what opportunities are available. Let them know NOW! Who knows, in a few months, they may be too busy to get involved.

Tip: If your organization has new member welcome packets (and we highly recommend that you do), these are great for relaying this type of information. More tips about new member welcome packets here.

2. Connect new members with their peers

The more friends a new member has in your organization, the more likely they are to stay. That being said, be sure to provide your new members with ample opportunities to connect with each other. One way to do this is by creating a new member social community. Social communities are a great way for new members to get to know each other and, better yet, involved in your organization.

Another option is to host a meet and greet specifically for new members. If hosting a new-members-only event is too complicated, however, consider doing something as simple as offering name tags that identify new members at your next event. The whole point here is for new members to easily be able to identify each other.

3. Develop a member-mentoring program

Every organization has brand ambassadors. These are the members that know your organization better than anyone else. They’re your champions. So why not pair your champions with your new members in a member-mentoring program? New members will see other people’s enthusiasm and be more likely to get involved.

4. Check in

Don’t just welcome new members and send them on their way. Check in with them periodically to make sure everything is ok. For example, two or three months after welcoming a new member, send them an email asking for feedback about your organization. That way, if they have any problems, you can fix them upfront rather than losing that member.

Want more tips for engaging your organization’s new members? Check out our free New Member Onboarding Guide below!

Onboarding-New-Members-Guide

Topics: association management, association leadership, member engagement, membership management, Association Views

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