The holiday season is upon us, and with that comes a certain level of increased social media visibility. But how can your organization really leverage that visibility to increase online member engagement? Well, we have a few ideas!
1. Deck the walls
Most social media sites allow for at least some profile customization, so why not take advantage of that and really celebrate the season? Add a festive cover photo or update your organization’s logo with a little holiday cheer.
Here’s how MemberClicks did it on Twitter for Halloween!
2. Go behind the scenes
The holiday season is the PERFECT time to show off your organization’s true personality. Post pictures of your office decorated for Christmas, your employees volunteering at a food bank, your staff enjoying a Thanksgiving potluck, etc. It’s little things like this that really go a long way with people.
Here’s how one organization, Superpages, did it on Instagram:
3. Use a holiday hashtag
Hashtags are important any day of the year, but they’re particularly important during the holiday season. When it comes to picking a hashtag, you’ll want to select something that’s short, simple, and above all, unique.
One of our favorite holiday hashtags from last year was Target’s #salefie. They leveraged the popularity of selfies to promote shopping at Target during Black Friday. Now we know this example applies primarily to retail stores, but the point here is to get creative. Remember, it’s all about spreading that holiday cheer!
4. Get visual
Imagery is now one of the best ways to connect with people on social media. I mean, on Twitter, tweets with images are 35 percent more likely to get retweeted than those with text only, and similar results are seen across other social media networks as well.
That being said, why not leverage the holiday season to put a spin on your organization’s image strategy?
Here’s how Starbucks did it:
Note: If you’re going to be out of the office during the holidays, always schedule posts in advance. The worst thing you can be is absent!
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