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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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4 Ways to Stay Engaged with Your Members Over the Holidays

Posted by Callie Walker

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The holiday season is officially here. And unfortunately, that can sometimes result in your members “going dark.” But not to worry. With these four tips, you can stay engaged with your members even over the busy holiday season.

1. Send out a few email messages

(Few being the operative word.) You definitely don’t want to bombard your members, but you do want to remind them that you’re still there. In early to mid-December, try sending your members an email wishing them a happy holiday season. Then closer to New Year’s, send them another email getting them pumped up for 2016. Maybe mention an upcoming event if you have one planned in Q1.

2. Pre-write and schedule blog posts

Now your blog probably won’t get a TON of traffic over the holidays, but it will get some, so it’s important to keep your pages active. If you’re planning on being out of the office during this time, pre-write a few posts and schedule them in advance. Here are a few easy blog post ideas to help you get started.

3. Stay active on social media

With so many people taking time off, the holidays are actually a great time to engage your members on social media. Now you don’t want to be “salesy” when you do this – you want to be festive and personal! Try posting pictures of your office decorated for Christmas or your employees volunteering at a local food bank. It’s little things like this that really resonate with people.

For more tips on leveraging social media during the holidays, click here.

4. Put together a highlight reel

The end of the year is a great time to look back at all of your organization’s achievements. Not only does it remind people of the value your organization brings, but it’s also a great way to tell your members thanks.

You can collect and display these moments in multiple ways. If you’re video-savvy, try putting together a quick video reel. Or if you’re really pressed for time, put together a simple Facebook album. Remember, the point here is to remind people of all the fun they’ve had with your organization and get them excited for 2016.

Want more tips for engaging your members year-round? Check out our free member engagement guide below!

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Topics: association management, member engagement, Small Staff Chatter

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