If you’re like most associations, you’re knee deep in 2016 planning right now. But no matter what your goals are for the upcoming year (increase retention rates, bump up recruitment numbers, generate more engagement, etc.), we’ve likely got a guide for that.
That’s why we’ve put together this list of five must-have guides for a KILLER 2016. Check them out below!
1. Membership Engagement for Small-Staff Associations
Imagine this: Your membership committee has put together an amazing lineup of activities and events. Even better, people are actually showing up! But will they continue showing up over time? Only one word ensures they will: engagement.
We understand the importance of membership engagement, which is why we’ve put together a comprehensive guide for small-staff associations. Check it out here!
2. 8 Steps to Solid Member Retention
A new member joins your association. At first, he or she is active - reaching out to others, participating in events, and attending local meetings. But after a while, you stop seeing that member, and sooner or later, their dues disappear too.
For many associations, this scenario is common. But while some member lapses are simply unavoidable, many can be prevented with just a few simple steps. See what those steps are in our new guide to solid member retention here.
3. Growing Your Organization’s Membership: A Beginner’s Guide to Inbound Marketing for Associations
Inbound marketing is a powerful way to attract qualified traffic to your organization’s website. It allows you to provide people with the exact information they’re looking for at the precise time they need it - brilliant!
Now as an association professional, you already have the expertise that people are actively looking for, so why not use that expertise to attract more people and convert them into members? Inbound marketing is the perfect way to make that happen, not to mention, it’s pretty cheap!
To help you get started, we’ve put together a beginner’s guide to inbound marketing for associations. Check it out here!
4. The Small-Staff Guide to Event Promotion
When it comes to organizing an event, the amount of planning and promoting required can often seem overwhelming. But if you give yourself enough lead time, event promotion can actually be a breeze.
To help you master the process, we’ve put together a small-staff guide to event promotion. Check it out here!
5. The Ultimate Guide to Non-Dues Revenue
For any membership group, raising non-dues revenue is an essential part of overall success. But people are cautious about spending extra money, particularly in an uncertain economy, and your association might be feeling some of that pain.
If your organization is struggling to raise extra funds, don’t worry - we can help. Behold, the ultimate guide to non-dues revenue!
Want more resources for managing your association? Check out our complete list of guides here!