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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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5 Myths About Blogging: Busted

Posted by Callie Walker

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When it comes to blogging, there are a lot of myths floating around out there. And some of them can actually be quite intimidating, especially if you’re small-staff association professional. But we don’t want you to be afraid of blogging - we want you to love it just as much as we do!

That’s why today, we’re clearing the air a little and bringing a fresh perspective to the world of blogging. So without further adieu, here are five myths about blogging, busted:

Myth #1: If you’re not a great writer, you can’t blog.

False. You don’t have to be an amazing writer to be a successful blogger. You just have to provide your readers with value. So focus more on teaching your readers something rather than crafting the world’s best blog post. And if you really hate writing, check out our post, How to Write Great Association Content If You Hate Writing.

Myth #2: To be successful, you have to post every day.  

If you can crank out a post every day, then great - that’s more for your readers to view. But if you can’t keep up with daily updates, not to worry. You can still have a successful blog. When it comes to blogging, quality is more important than quantity. So if you’re a small-staff association professional and need to start off with one post per week, that’s completely fine. Blogging at a slower pace is better than not blogging at all (to a certain extent, of course).

Myth #3: Your posts should never be more than 500 words.

This myth has been around for years, and while at some point it might have been true, the blogging landscape has changed so much over the years. Now, it’s completely fine to go over 500 words, just as it is to stay under 250. Now we don’t recommend making ALL of your blog posts 800+ words, but if it happens every once in awhile, just go with it. Remember, blogging is all about providing your readers with value, so as long as those 800+ words are valuable, you’re in good shape.

Myth #4: If you build it, they will come.

Wouldn’t it be nice if this one were true? Unfortunately, it takes more than just having a blog to attract visitors and encourage online engagement. A little promotion is required as well. To get your blog noticed, try…

  • Promoting your posts on social media
  • Sending emails to your members and potential members (but only if they’ve willingly given you their email)
  • Including blog content in your organization’s newsletter
  • Including a link to your blog in the main navigation of your website

Myth #5: Blogging is easy.

Unfortunately, blogging isn’t a piece of cake, but it IS most definitely doable. And you’ll notice that the more you do it, the easier it becomes. If coming up with topics is the hardest part for you, check out these 25 blog post ideas for your small-staff association.

Want more tips for engaging your members online? Check out our free Member Engagement Guide below!

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Topics: association management, association leadership, social media for associations, member engagement, Small Staff Chatter

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