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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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5 Takeaways Your Members Should Have After Leaving Every Meeting

Posted by Callie Walker

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Meetings are a necessary part of association management. They’re how you communicate with your members and relay important information.

That said, people will only come to your meetings if you make them worthwhile. What constitutes a worthwhile meeting? Takeaways.

In fact, here are five takeaways your members should have after leaving EVERY meeting:

1. Status updates on the topics they care about

Members come to meetings expecting to get something out of it. Often, that “something” is information - updates about your next event, volunteer opportunities, advocacy efforts, etc. That said, make sure to provide your members with those status updates.  

Tip: To make sure everyone gets the updates they’re looking for, schedule a few minutes during every meeting to open up the floor for questions. The more your members get out of your meetings, the more likely they are to return.

2. How to get involved

Chances are, if a member is attending one of your meetings, they’re looking to get more involved (or at least stay up to date on the happenings of your association). Take advantage of that opportunity! Let your members know how they can get involved, whether it be through volunteer opportunities, committee positions, online webinars, etc.

3. How to get in touch

People may not want to committ to something while they’re are your meeting, but they may want to afterwards. Make it easy for them to do so by providing them with contact information.

Note: The more detailed you can make that contact information, the better. For example, let your members know if they want to get in touch with someone regarding your next event, the person to contact is so-and-so. And if “so-and-so” is at that particular meeting, have them stand up so members can put a face to the name.

4. At least one new concept or idea

Good meetings mean good ideas - ideas members can take back with them to work. Your meetings don't have to be super long, but make sure they at least have some educational value. 

5. The date/time of your next meeting or event

Last but not least, don’t forget to mention the date and time of your next meeting or event. You’ll definitely need to send out a reminder as the meeting/event gets closer, but the earlier you can get it on people’s radars, the better.

Meetings are a great way to engage your members and keep them engaged. That said, they’re only effective if your members view them as valuable.

Want more ideas for keeping your members engaged and providing them with ongoing value? Check out our free guide, Membership Engagement for Small-Staff Associations below!

Membership Engagement

Topics: association management, association leadership, member engagement, Small Staff Chatter

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