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Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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Association Professionals: 5 Things to Truly Love This Valentine’s Day

Posted by Callie Walker

Valentine's Day 2017.jpg

Love it or hate it, Valentine’s Day is officially here! To celebrate (in addition to the mounds and mounds of chocolate we’ll eat), we thought it’d be fun to put together a list - FOR association pros - of five things to truly love this Valentine’s Day:

1. Your members

This one’s a given. Your members are the heart of your association. They believe in your mission, show up to meetings and events, volunteer for various activities, and sometimes, even advocate on your behalf (tell their coworkers and friends about you, share your content on social media, invite non-members to meetings and events, etc.). What’s NOT to love about that?!

2. Your mission

You probably already love your mission, and in fact, it might be why you started working at your association in the first place. But sometimes, it’s easy to lose sight of that mission, particularly when you’re bogged down with seemingly never-ending tasks.

That said, allow this to serve as your daily reminder to truly love your association’s mission. A lot of people go into work not really having a reason for why they’re doing what they’re doing (or at least not a reason they understand). You’re not one of those people. Be thankful!

3. A community of support

Even if you’re a small-staff association or a fairly new association with not too many members, you STILL have a huge community of support - the members you do have, other companies/organizations in your industry, the nonprofit/association community as a whole, etc.

Kiki L’Italien’s Association Chat and the American Society of Association Executives’ Associations Now are two perfect examples of this. They’re platforms designed to help association professionals come together, share advice, learn, and ultimately, thrive. Talk about a support system!

4. The power your organization holds

Associations pack power in numbers. Period. You can set goals and advocate on behalf of certain causes - and actually stand a really good chance of having a solid impact. That’s impressive - and definitely something to love!

5. The opportunity to be creative (and change)

We often think of change as scary; as something we have to do. But many people don’t get that opportunity - to switch up what they’re doing here and there. You do! For example, if you’re planning an event, you can play around with different promotional tactics and on-site offerings. Or, if you’re trying to engage younger members (or the next generation of workers - Generation Z), you can, again, experiment with different strategies. You get to use your brain and think creatively - and we love that FOR you!

So there you have it. Five things to truly love this Valentine’s Day. What else would you add to the list? Let us know in the comments below!

Topics: association management, association leadership, membership management, Small Staff Chatter

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