SEO, or search engine optimization.
You hear the term all the time. But how do you actually rank higher in search engine results?
Today, we’re going over the basics. If you’re looking to boost traffic to your organization’s website, check out these six SEO tips:
1. Make your site responsive
When it comes to SEO, a responsive website is a MUST. In early 2015, Google released a new algorithm for searching with a mobile device. The new algorithm promotes mobile-friendly websites when users are searching from a mobile device and buries non mobile-friendly sites below those results. That means if your site is not mobile-friendly, it’s likely to get lost in the shuffle.
The best way to make your site mobile-friendly? Utilize a responsive website template. Not only will this help your site show up in mobile searches, but it will allow for a more pleasant user experience.
2. Provide quality content (and keep it fresh!)
Repeat after me: Content is K-I-N-G, and it’s the number one way to make search engines and your website visitors happy.
Quality content can come in the form of…
- Blog posts
- White papers
...and more! But note: In order for your content to be effective, it needs to be 1) of high quality, and 2) fresh. The more content you put out there, the more reason people have to revisit your organization’s website.
3. Incorporate keywords
Ah yes, keywords. Another SEO must. Without getting too technical here, SEO keywords are the words and phrases in your website content that make it possible for people to find your site via various search engines. Put simply, keywords help connect searchers to your site.
If you need help identifying keywords for your organization, check out WordStream’s Free Keyword Niche Finder.
4. Optimize page titles and meta descriptions
Page titles and meta descriptions are both very important aspects of SEO. Meta descriptions are the little summaries you see in searches that tell you what a page is about. For example, in the search result below, the meta description appears in grey:
Now, you’ll want to add keywords to your page titles and meta descriptions, when possible. But in addition to that, consider the following best practices:
- Keep your page titles brief and descriptive. (50 - 60 characters is good.)
- Keep your meta descriptions between 150 - 160 characters.
- Avoid repeating the page title in the meta description. The meta description should be an extension of the page title. (This is where you’re really trying to sell it!)
5. Interlink your pages
Internal links are links on a page that link to other pages within the same site. For example, under point #1, we linked “new algorithm” to another MemberClicks blog post. That’s an internal link.
Internal links are good for SEO because they direct people to more valuable content and encourage them to stay on your site longer.
6. Link to other websites with relevant content
In addition to linking internally, you’ll want to link externally as well. The benefits here are two-fold: 1) It shows search engines you’re genuinely concerned with helping users find valuable information (even if that information isn’t yours), and 2) It can help build relationships with other sites/companies (who, in turn, may link back to you).
Want more tips for improving your organization’s website? Check out our free Membership Website Guide below!