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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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6 Questions to Ask Your Members BEFORE Planning an Event

Posted by Callie Walker

Event Questions to Ask Your Members.jpg

We all know the importance of asking for feedback - and most of us are pretty good at actually doing so. But what about asking for input? Are we doing that enough?

Chances are, the answer’s no...or there’s at least room for improvement. Take your events for example. The whole point of hosting events is to engage your members and provide them with value. That said, there’s nothing more frustrating than planning an event and not having your members engage with you - or at least not the way you wanted them to.

To prevent that from happening, why not ask for input from your members prior to your planning your next event. That way, you can essentially give them what they want - a win-win for both parties.

Not sure how to obtain input or what types of questions to ask? Here are six questions we recommend asking your members BEFORE planning an event:

1. What type of event would you like to see?

This one’s pretty broad, but it’s worth asking. Some of your members may want a traditional, in-person conference. Others may want an online event, such as a virtual conference with some kind of social component. Some may even want a combination of the two. Either way, the more input you can get from your members, the better you can plan your association’s next event.

2. What would you most like to get out of an event?

This is CRUCIAL to know because it directly correlates with value. If you can give your members what they want, you’re essentially providing them with value. And that’s the goal! Ask your members if they’re looking for educational content, networking opportunities, certification credit, etc. Then deliver on those “wants” at your next meeting or event.

3. What topics are of particular interest to you right now?

If your event is more educational in nature, then you want to make sure you’re delivering on topics that are of interest to your members and potential members. Ask them what their big concerns are (as they relate to your industry) in the upcoming year. Ask them what trends they’re interested in and would like to know more about. Then, plan your sessions (and perhaps even keynote) accordingly.

4. What have we not had in the past that you would like to see at one of our events in the future?

This is a pretty vague question and you may get some weird responses, but it’s a way to get your members thinking about items/offerings they’d like to see at your next event. For example, a quiet room or a charging station.

Sometimes, we don’t know of problems or weak spots unless we experience them personally. That’s why it’s so critical to get your members’ input. They’ve experienced your events first-hand, so they can offer insights better than anyone else.

5. What type of swag/giveaways would you like to see?

Remember how we said there’s nothing worse than planning an event and not having your members engage with you? Well ordering swag and not having people pick it up is a close second. Those items cost money, and that’s something your association can’t afford to waste.

That said, ask your members what promo items they’d like to see at your next event. Sure, some of them may be way out of your budget, but some of them may be good ideas - or at least spark a few new ones!

6. Is there anything else you’d like to share with us regarding upcoming meetings and events?

Last but not least, leave the floor open for additional comments/suggestions. One of your members may have a brilliant idea that doesn’t necessarily answer one of the questions listed above. Don’t cut them off. Give them a platform to speak out and help. That’s what all of this is designed to do. To help your association be better than before.

Want more tips for planning your next meeting or event? Check out our Complete Guide to Association Event Planning below!

Association Event Planning: The Complete Guide  Best practices for before, during, and after an event Download this guide

Topics: association management, event planning, member engagement, membership management, Small Staff Chatter

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