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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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6 Tips for Live-Tweeting Your Event

Posted by Callie Walker

Live-Tweeting

So you’re planning on live-tweeting your event. Great! This is the perfect opportunity to engage your followers and attendees. 

To help you prepare, we’ve put together an essential guide to live-tweeting your organization’s event. Take a look!

1. Alert your followers

If you’re going to be live-tweeting an event, it’s good Twitter etiquette to alert your followers ahead of time. This will let your interested followers know when to pay attention and give your non-interested followers a heads up. 

2. Use the event hashtag

Your event hashtag is vital to your live-tweeting efforts, so be sure to use it in every single tweet. When faced with the choice of cutting the hashtag or shortening the tweet, always, always, always shorten the tweet. 

3. Make yourself aware of unofficial hashtags

Sometimes people will tweet using their own hashtag instead of using the official event hashtag. Keep an eye out for those hashtag streams so that you can engage with those followers as well. 

4. Use attribution

Whenever possible, use the speaker’s Twitter handle to attribute a statement to them. This will make it easy for your followers to identify who’s speaking and, more importantly, reduce the risk of people taking an idea or statement out of context. 

5. Include rich media

People respond better to tweets with rich media (photos, videos, GIFs, etc.). In fact, tweets with images are 94 percent more likely to be retweeted than plain text tweets. That being said, try tweeting a few images and/or videos to spice things up. 

6. Respond to questions and comments

If people are actively engaged with your live-tweeting (i.e. asking questions or making comments), try to respond to them as much as possible. Sure, you’re not going to be able to respond to everybody, but the simple act of acknowledgement is enough to keep your audience engaged. 

Looking for other event planning tips and tricks? Download our free event planning guide guide below!

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Topics: association management, event planning, member engagement, Small Staff Chatter

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