Fact: There’s nothing more frustrating than spending countless hours planning an event only to have a poor turnout. In fact, for event planners, the sight of empty chairs can often be downright painful. That’s why we’ve put together a list of tactics to help your association boost upcoming event attendance. Take a look!
1. Select a date that works well for your audience
Selecting an event date can be tricky business. When reviewing your options, be mindful of secular and religious holidays, as well as possible competing events.
2. Choose a location that's local and convenient
When it comes to selecting a venue, you’ll want to pick a location that’s local, convenient, and within your budget. Consider locations you’ve used before as well as locations used by others. If you’re at a total loss for ideas, try asking your board or close members for suggestions.
3. Send out save-the-dates early
This one’s pretty self-explanatory, but if you want a good turnout, you MUST get on people’s calendars ASAP.
4. Simplify the registration process
Your registration process should be as seamless and all-encompassing as possible. Keep your registration forms short and don’t ask for information you don’t truly need. If you really want to simplify the registration process, try utilizing an association management system, which can integrate with your member database and pre-populate form fields.
5. Offer incentives for early registrations
Early-bird discounts are a great way encourage early registrations. They don’t have to be super pricey – $10 or $15 off can sometimes be incentive enough. Other early-bird options include providing coupon codes for discounts in the future or providing a free promotional item, such as a t-shirt.
6. Send out reminder emails
Over time, people forget – it’s human nature! That’s why it’s crucial to send out reminder emails prior to your event. With an AMS, you can actually send out automated reminder emails, making this one less step you have to worry about.
For more event planning tips, download our free event guide below!