You know you must engage your members in social media. Facebook bases its stream activity on it. But how do you do it when most conversations seem like one-sided posts? Here are a few quick ideas:
Share a Meme
Yes, Facebook is cracking down on overly shared memes but people love to share them with their network. Get around FB’s disapproval but creating your own with a picture you own and a quote that means something to your group. Post it with a question like “Ever feel this way?” and wait for the comments.
Ask a This or That Question
Taste of Home Magazine does this sort of thing all the time – Banana Bread or Banana Smoothie? The question doesn’t have to have anything to do with your association. Just make sure you pick something that people will have a reaction to, but not an incendiary one.
Ask Open-Ended Questions
Since you’re trying to start a conversation, ask a question that would lead to one, not a simple yes or no. If you post a picture of food, for instance, don’t ask have you ever tried this? Ask, what do you think this is?, or what’s the weirdest food you’ve ever eaten?. These questions are easy to answer but require more than just a yes or no.
Use Intriguing Visuals
Ask for Members’ Thoughts
When you post a new article or content, ask them to share their impressions, or better yet, encourage them to post a link to their content.
Use those Ridiculous Days
National Coffee Day, Talk Like a Pirate Day, Donut Day…every day is a new tribute to some food, occupation, or custom. Use them to engage your audience by asking them questions like “How do you take your coffee?” Make sure you pair the question up with a strong visual. You’ll be surprised how many people respond to simple questions like these.
Share Quotes Visually
Have a favorite or humorous quote? Use a photo editing site like Canva or PicMonkey and drop it down on a background. This type of posts has wings.
Engagement is a lot of work but the amazing thing about it is that once your members get used to engaging with you on social media, they do it all the time. It’s just opening that door to conversation that takes a little investment. Start now.
After all, isn’t it time you fling open that door and invite them in?