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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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7 Engaging Ideas for Your Association’s Social Media Posts

Posted by Christina R. Green

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You know you must engage your members in social media. Facebook bases its stream activity on it. But how do you do it when most conversations seem like one-sided posts? Here are a few quick ideas:

Share a Meme

Yes, Facebook is cracking down on overly shared memes but people love to share them with their network. Get around FB’s disapproval but creating your own with a picture you own and a quote that means something to your group. Post it with a question like “Ever feel this way?” and wait for the comments.

Ask a This or That Question

Taste of Home Magazine does this sort of thing all the time – Banana Bread or Banana Smoothie? The question doesn’t have to have anything to do with your association. Just make sure you pick something that people will have a reaction to, but not an incendiary one.

Ask Open-Ended Questions

Since you’re trying to start a conversation, ask a question that would lead to one, not a simple yes or no. If you post a picture of food, for instance, don’t ask have you ever tried this? Ask, what do you think this is?, or what’s the weirdest food you’ve ever eaten?. These questions are easy to answer but require more than just a yes or no.

Use Intriguing Visuals

Enough said.

Ask for Members’ Thoughts

When you post a new article or content, ask them to share their impressions, or better yet, encourage them to post a link to their content.

Use those Ridiculous Days

National Coffee Day, Talk Like a Pirate Day, Donut Day…every day is a new tribute to some food, occupation, or custom. Use them to engage your audience by asking them questions like “How do you take your coffee?” Make sure you pair the question up with a strong visual. You’ll be surprised how many people respond to simple questions like these.

Share Quotes Visually

Have a favorite or humorous quote? Use a photo editing site like Canva or PicMonkey and drop it down on a background. This type of posts has wings.

Engagement is a lot of work but the amazing thing about it is that once your members get used to engaging with you on social media, they do it all the time. It’s just opening that door to conversation that takes a little investment. Start now.

After all, isn’t it time you fling open that door and invite them in?

Click Here For Our Guide To  Social Media Engagement!

Topics: social media for associations, member engagement, Association Views

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