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4 Things Your Members Expect from Your Association

4 Things Your Members Expect from Your Association

People join associations for a number of reasons - professional development, networking opportunities, certifications and ongoing education, etc. But regardless of why they join, there are a few underlying expectations people have of your association - things they expect you to adhere to, regardless of size or industry.

So what exactly are your members expecting from your association? We’ve identified four key qualities/behaviors.

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Activate Your Association Meetings

Posted by Sarah Hill

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With an aging population and healthcare concerns always at the forefront, Americans have never been so preoccupied with their wellness. Wildly profitable gyms are popping up left and right and you can’t watch 10 minutes of TV without hearing about health clubs, mail order meal services, or weight loss support groups. Don’t even get me started on ads for medication.  

That’s why many workplaces and organizations are opting for active meetings. 

So what’s an active meeting? Simply put, any meeting that moves. Here are some examples of active meetings:

  • Go for a walk and talk while moving around a track, park, or walking trail
  • Stand and pace at a meeting rather than sit around a conference table
  • Plan company-wide events with an active component, such as bowling or mini golf
  • Meetings book-ended with active team-building events
  • Allow and encourage frequent stretch breaks

The benefits to active meetings can be startling! Activity is actually shown to increase attentiveness among attendees as it can occupy other parts of the mind while one maintains focus on the issues at hand. Besides being good for your health, active meetings break away from the norm. Because of that, what’s discussed tends to be “sticky” and resonate with attendees long after the meeting adjourns. The activity also allows room for free thinking and creativity rather than a long-drill for a task at hand and if you allow time for breaks it’ll allow for longer focus. 

This seems like it could be a disruption, right? Well there are a few things to keep in mind. 

  • Remember that not all meetings are suited to be active. You have to carefully consider what you have to discuss and who will be attending. If the health of  your attendees would make an active meeting uncomfortable or awkward, it’s probably better to pass on the idea for now. 
  • Consider attire. Men will not be comfortable taking a walk in a business suit most of the time (or even a collard shirt in July) and women certainly won’t want to walk more than necessary in high heels. 
  • If privacy is an issue, keep it inside. You don’t want sensitive information getting out to eavesdroppers. 
  • If paperwork must be exchanged or a presentation must be made, factor that into your decision, too.

Not every meeting has to be active, but it can be a refreshing change when some of them are. Consider making your next meeting an active one!

For more ways to engage your members, download our free guide below!

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Topics: association management, association leadership, event planning, Small Staff Chatter

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