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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Associations: Are You Engaging Your Introverted Volunteers?

Posted by Callie Walker

A lot of volunteers are naturally outgoing and extroverted. They like meeting new people and connecting with others on a social level. Ultimately, they’re a great resource for your organization to have.

But that’s not to say that all great volunteers are extroverts. In fact, some of the best volunteers are introverts. They may not be front and center all the time (or ever, even), but they do have a special set of skills that can be of great value to organizations – as long as you ask.

It’s a common misconception that introverts don’t like to volunteer. But rest assured, many actually do – they’d just rather work more behind the scenes. This could mean writing copy for your organization, designing collateral, transporting materials for an event, etc. The job descriptions could vary, but what’s important is that your organization is providing these volunteer opportunities for introverted members. Otherwise, you’re missing really out on a large chunk of potential volunteers.

So association professionals, if you want to expand your pool of volunteers, make sure you have a variety of volunteer opportunities listed on your organization’s website. If you list it, they will come.

And hey, while you’re thinking about engaging your organization’s introverts, check out this awesome TED talk by Susan Cain, author of the book, Quiet: The Power of Introverts in a World That Can’t Stop Talking. In her presentation, Cain talks about how introverted individuals are fundamental to society, and if you think about it, to your organization as well.

Enjoy!

For more tips on engaging all of your organization’s members – both introverts AND extroverts – check out our free member engagement guide below!

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Topics: association management, member engagement, Association Views

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