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Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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Attend These MC LIVE! Sessions and Earn CAE Credit

Posted by Colleen Bottorff

Earn CAE credits at MemberClicks' MC LIVE!

While planning MC LIVE!, MemberClicks’ conference for association and chamber professionals, we’ve asked ourselves a lot of questions when deciding what sessions to move forward with. To list a few:

Is the topic thought-provoking?

Is the speaker a leader in the industry community?

Will session attendees walk away with actionable tactics?

Another thing we’ve considered is whether or not the session would qualify for CAE credit - and boy, have our speakers come through. In fact, at MC LIVE! nearly every breakout session is worth credit. We're happy to say you could earn 8+ over the 2.5 days of the event! Take a look at these CAE-credit-earning sessions (worth 1.25 each):

CUSTOMER EXPERIENCE (CX) FOR ASSOCIATIONS
Adrienne Bryant, CAE - Account Executive at IntrinXec Management, Inc.

For the past several years in the for-profit world, improving customer experience (CX) has been viewed as one of the most important things any organization can do to drive value and revenue. Today’s association leaders must build and embed core CX competencies across their ecosystem if they hope to create experiences that deliver outcomes members want to have again and again. Join Adrienne, and…

  • Learn more about customer experience strategy
  • Hear case studies from top CX leaders in the association space
  • Get advice for starting a CX initiative for your organization

SAVE THOUSANDS AND LEARN TO SHOOT VIDEO LIKE A PRO
Jim Wacksman - Producer + CEO of Association Studios

Videos can be an invaluable tool for communicating with members and the industry, promoting events, generating non-dues revenue, and more. The challenge? Video is often seen as too expensive and difficult to capture with your limited resources (on top of everything else you are juggling). In this session, Jim Wacksman, takes you through the entire video production process - including how to capture your very own video footage - and provides valuable tips, tricks, and insights to save you thousands every step of the way.

USING MARKETING AND ANALYTICS TO BOOST MEETING REGISTRATIONS
Julie Sciullo - CEO of Association Analytics

The Problem: The Association for Financial Professionals set an ambitious goal to increase annual meeting registrations by 40%, while decreasing costs. While gleaning insights from their data, it became clear that dollars spent on marketing couldn’t really be attributed to the number of registrants. How would they increase registrations if they didn’t know what was working?

The Solution: A key partnership between marketing and analytics was forged which ultimately led to record-setting registration numbers. Come to this session to learn what specific questions should be asked of your collected data, and walk away with key strategies that will open the door to transparency, actionable data and collaboration.

NONPROFIT DATA GOVERNANCE MADE EASY
Gretchen Steenstra - Strategic ConsultanT for DelCor association Technology Solutions

Your AMS captures a ton of rich member data, which empowers your organization to create more value for them. However, it is imperative to realize that in exchange for sharing their data with you, members expect security, privacy, and added value. Are you prepared to take on the high level of trust, responsibility, and usage policies that accompany this trade? Attend this session to gain a better understanding about the factors related to the collection and use of customer data, data privacy, and the importance of the creation and adoption of practical data governance.

This is only a small look at our overall agenda! View the entire MC LIVE! agenda here, including full session descriptions and speaker bios. See you in October!

MC LIVE!  Three days. Invaluable insights. Lasting connections. Learn more & register

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