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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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Membership Monday: Keeping Members Engaged Throughout a Long-Term Membership

If you’ve been keeping up with our Membership Monday series, you know up to this point we’ve covered attracting young professionals to your association and successfully onboarding new members.

What comes next? Engagement, of course! But not just right-off-the-bat engagement. We’re talking long-term engagement; keeping your members around - and involved - for the long-haul.

How do you make sure your benefits don’t grow stale? Or that your members don’t slowly lose interest in your organization? Here are a few tips for keeping your members engaged throughout a long-term membership:

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3 Details That Can Make or Break Your Association's Event

We’ve all heard it: The devil is in the details, and boy if that isn’t true of event planning. It’s the little things that often have the biggest impact on people, and these three details, in particular, can actually make (or break) your association’s event…

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Membership Monday: New Member Onboarding: The Dos and Don'ts

In the last installment of our series, we taught you how to attract younger members to your association, which is great!

But, what should you do once younger members have joined your association?

Don’t worry, we won’t leave you in the dark to welcome these members to your association all on your own. You need the best advice in order to create the ideal new member onboarding experience for everyone involved.

If members are the lifeblood for associations, then new members are the backbone. They support your membership and bring a breath of fresh air into your association. So, you need to make sure you provide them with a proper onboarding service.

In our second installment of our Membership Monday series, we’re going to focus on the dos and don'ts of any association’s new member onboarding process.

Let’s dive right in and see how you can create success for your new members!

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Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

Continue Reading...

Celebrating Your Organization's Milestones: The Why (And How)

Regardless of what industry you’re in, how big your organization is, or how long your association has been around, at some point, you’re going to come across a major milestone.

Your association’s 50th anniversary. (Or 100th!)

A new record of 5,000 members.

The 20th anniversary of your annual conference or event.

(You get the gist.)

The real question though is, how are you going to celebrate? If you’re thinking, “Eh, we may not,” we URGE you to reconsider. Here’s why acknowledging organizational milestones is so important:

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Introducing Membership Mondays!

We love a good series (and collaboration), which is why we’re thrilled to bring to you a new one! During the month of July, we’ll be partnering with Web Scribble to bring you Membership Mondays, a series of blog posts addressing popular membership topics.

What topics, specifically, can you expect from Membership Mondays? Well…

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How to Advertise on LinkedIn: A Guide for Association Professionals

Hopefully by now, your association is active on LinkedIn. (If not, here’s why we urge you to reconsider.) But if your page still needs some love - more followers, more engagement, etc. - you may want to consider experimenting with LinkedIn advertising. LinkedIn allows you to target people based on industry and job title (among MANY other characteristics), meaning you can target people who’d be a perfect fit for your association!

So what does it really look like to advertise on LinkedIn? Is it as easy as advertising on other social media sites? The short answer: YES! But for a full deep-dive (and step-by-step instructions), read on…

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3 Ways to LOSE Your Members

As an association professional, there are many things you can be doing to recruit new members. But similarly, there are also many things you can be doing (maybe some you’re not even aware of) that can actually drive members away.

In fact, here are three ways to actually lose your association’s members…

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14 Ways to Promote Your Association's Next Event

One of the most difficult aspects of event planning is actually getting people to register and attend. You’re putting so much time and money into this. You need to make sure the ROI exceeds that.

So how can you drive awareness and registrations for your association’s next event? Here are 14 ideas:

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20 Networking Questions to Keep in Your Back Pocket

Networking.

If your eyes roll (and your stomach drops) upon just READING that word, you’re not alone. Many people understand the importance of networking, but they still dread it.

We get that - and we’re here to help! If networking intimidates you and you’re never really sure what to ask/talk about, here are 20 questions to keep in your back pocket:

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