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The MemberClicks Blog

Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Boosting Webinar Attendance and Participation: 4 Tips for Association Pros

Is your association conducting educational webinars? If not, we highly recommend doing so, as they’re great for boosting member engagement and showcasing your organization’s value (as a thought leader and source of industry-related content/best practices).

That said, if you are conducting webinars, but you’re struggling to attract an audience - you’re not alone. Which is exactly why we’ve put together a few tips for boosting webinar attendance and participation:

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11 Ways to Provide Your Members with a VIP Conference Experience

Events are likely one of your association’s biggest revenue drivers. But are you maximizing the amount of revenue your event could bring in?

Yes, ‘upselling’ is often thought of as a negative term, but people are willing to pay for better experiences, and so it’s important that you’re at least offering those to your members and attendees.

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How to Create a Formal Membership Retention Plan

You know the importance of membership retention, but do you have a formal membership retention plan? Do you have tactical steps in place that you’re actively completing to boost membership renewals? If not, you may want to consider creating one, particularly so you and your staff have something concrete to reference (and improve upon) throughout the year.

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Strategic Planning in an Hour or Less? Yes, It IS Possible!

Strategic planning is crucial to your organization's success. It’s a roadmap for how you’re going to get where you want to go.

Now, because strategic planning is so important, it’s crucial that your board members are involved in the process - and not just once a year. But strategic planning takes so much time, you might be thinking. Well, it really doesn’t have to! In fact, at CalSAE’s 2017 ELEVATE conference, Jeffrey Wilcox, President and CEO of Third Sector Company, Inc., and Tammy Anderson-Wise, CEO of the Dairy Council of California, spoke about how to conduct strategic planning in roughly an hour or less.

One of their ideas? Perform what’s called “The Universe Exercise.” Here’s how it works:

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From CalSAE’s #ELEVATE17: Retention Tactics That Work

Regardless of what role you have at your organization (Executive Director, Membership Coordinator, Director of Education and Events, etc.), retention is probably one of your big “bottom lines.” Everything you do is about providing your members with enough value that they’ll want to renew.

So the question is, what can you do to help bump up those membership retention rates? Well at the California Society of Association Executives’ 2017 Annual Conference - better known as ELEVATE - Dave Kilby, President and CEO of the Western Association of Chamber Executives (W.A.C.E) spoke about how to boost membership retention.

He spoke about several tactics in particular, but four specifically stood out:

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Helping Your Members Network: 3 Tips for Association Pros

Networking is likely one of your association’s member benefits - and it’s a big one. People join professional organizations because they want to meet other people in their respective industry. It gives them an edge.

That said, networking is so interesting because even though we all want and need to do it, very few of us actually enjoy it. Often, networking can be intimidating.

So how can your association connect the dots? How can you help your members who want to network actually do so? We’ve got some tips:

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4 Things Your New Members Need from Your Association

In a way, new members are some of your best members. They’re excited about joining your association and eager to get involved.

That said, just as there are things you need - and want - from your new members, there are things your new members need and want from you. Take a look:

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2 Types of Renewal Emails You NEED to Be Sending

Renewals are SUCH a big part of managing your association. Recruitment is tough enough, so once you have those members, you want to make sure they stay.

Now there are tons of best practices regarding membership renewals, but when it comes to communication - letting your members know it’s time to renew - email is one of the best (and most popular) channels to use. In fact, according to Marketing General Incorporated’s 2016 Membership Marketing Benchmarking Report, 77 percent of associations report email as the most effective marketing channel for membership renewals.

That said, what types of emails should you be sending to boost membership renewals? We’ve identified two:

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What to DO with Your Member Data: 2 Tips for Association Pros

As an association professional, you have all sorts of data at your fingertips (whether or not that data is organized and structured). And let me tell you, that data is POWERFUL. It has insight into what your members and potential members like, respond to, and gravitate towards.

But what are you doing with that member data? Are you analyzing it? Using it to make adjustments/improvements? Letting it sit idle until you can get around to it?

If it’s the latter, it might be time for a change. Here’s what to actually DO with your organization’s member data:

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Should You Seek Out Interns at Your Small-Staff Association?

We’re officially in the spring season, and that means within the next month or so, college students will be finishing up their finals and gearing up for summer vacation. Now summer means a lot of things for college students, but one popular “to-do” in particular: internships.

If you’re thinking of offering a summer internship at your association, now is the time to start publicizing that opportunity. Haven’t thought about offering an internship before? You may want to! In fact, you may want to consider an internship if...

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