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The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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Refocusing on Member Retention: 7 Best Practices

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices:

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Could a Young Professionals Microsite Be What Your Association Is Missing?

Engaging the next generation now is a big concern for many associations. Engaging your members in general is tough. But engaging the young professional sector presents a whole new set of challenges. How can you showcase your association’s value - value that can’t be accessed elsewhere, or worse, for free? How can you get your YP members to attend events where many people there are, in fact, twice their age?

Well let me ask you this: How much of your association’s marketing material is designed for young professionals? Not can be used for but is exclusively for? If the answer is “not much,” that may be the missing link.

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Making Member Engagement Easy: A Monthly Checklist

When it comes to my work style - and lifestyle - the one thing I can’t live without is the act of making checklists. I have lists for my daily to-dos, what I need from the store, what to pack for an upcoming trip, etc. (And I do mean etc.)

Why my love for checklists? They’re easy to run through. Depending on the type of list, I can often sit down and knock out list item after list item, without getting distracted. (As long as I make it a point to dedicate time to that list.)

Which got me thinking, could checklists be beneficial to your members as well? You likely send them different emails throughout the month asking them to complete various tasks: to register for this, read that, sign up for this, etc. But when your members receive those emails, they may be at work (busy!) and think, “Oh, I’ll get to that later.”

...But later never comes.

That said, what if your “asks” were all in the same place? What if you sent your members a monthly checklist (key: it needs to be short) with ways to engage with your association? You could still send all the standard emails and communications you normally do, but in one email (for example, your monthly newsletter), you could summarize what you’d like members to complete that month.

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[Guest Post] Best Practices and Examples: KPIs for Membership Organizations

The following blog post was written by Lacy Lyons at TechnologyAdvice.com.

As use of the internet and social media becomes more integrated into the daily lives of consumers, various sectors of the economy are debating the uses and merits of KPIs, or key performance indicators, to evaluate successes and areas of potential growth. The consensus among academic researchers and business people is that KPIs are useful tools, but only when they are combined with the needs of employees and customers. It is important to remember, too, that different workplaces and organizations should tailor their KPIs to fit the demands of their individual environments, rather than deciding on industry standards without taking the conditions in which the company operates into account.

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Fresh Formats for Your Association’s Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

Continue Reading...

A Lesson in Staying Relevant from America’s Independent Bookstores

Technology is constantly changing how we live our lives. We can order products online and expect them on our doorstep no more than two days later. We can purchase and pick up groceries without ever having to go in a store. We can order a rideshare service and visibly see how far away the vehicle is from our location.

Pretty remarkable stuff.

But the less glamorous side of that is the impact it can have on existing products and services. Companies must make changes in order to remain relevant in evolving times. And if they don’t, well...just look at the cab companies.

But here’s an interesting case study: Between 1995 and 2000, the number of independent bookstores in America, unsurprisingly, plummeted. The culprit? Amazon, eReaders, and superstores, such as Barnes & Noble. But then in 2005 (and beyond), independent bookstores started to make a comeback.

Why? How? (I mean, Amazon is some pretty stiff competition.) And when the prices at independent bookstores are often higher than those of online retailers, why would people still opt to go the more expensive route?

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5 Things You NEED to Ask Your Event Speakers For

Speakers are a BIG part of your association’s event. They play into why people register and what attendees will ultimately take back home with them. (A pretty big responsibility.)

That said, you want to leverage your speakers to the best of your ability (to attract members and drive registration rates). To do that, it’s important to ask your speakers for a few key marketing materials. Particularly…

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Encouraging Hesitant Staff Members to Adopt New Technology: 4 Tips

You may be at the point where you KNOW you need new software in place, and maybe your staff and board are even in agreement. But admitting you need something versus actually using it are two very different things.

See, association professionals often find themselves in the following situation: They purchase a technology system (an association management system, for example), get up and running on it, but then...no other staff members seem to actually utilize it. They stick with their old ways. (Talk about discouraging.)

To get hesitant staff members to actually utilize new technology, consider the following tips:

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Why Your Organization NEEDS a LinkedIn Company Page

With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from.

You may have a personal page in place, but do you have a company page as well - for your association or chamber? If not, we highly recommend creating one! Here’s why (and how to actually do so):

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Creating an Attendee Journey Map for Your Association’s Event: The Why (And How)

Events are likely one of your association’s primary benefits. They’re key for engaging members and providing them with value (the value they’re going to assess when renewal season rolls around).

That said, how are your events currently performing? What’s attendance like? What’s engagement like? What kind of feedback are you getting post-event?

Chances are, there’s room for a little improvement. To take your events up a notch - and really provide your members with a valuable, memorable experience - consider putting together an attendee journey map. The map should highlight what your attendees experience at every stage of the event planning process: before, during, and after your event.

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