<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1189527557777502&amp;ev=PageView&amp;noscript=1">

MC Talks
The MemberClicks Blog

Overwork and sleep deprivation concept. Sleepy businesswoman sitting at white office desk with electronic devices, holding eyeglasses, rubbing his eye

5 Ways to Combat Communications Fatigue Among Members

Email, social media, messaging apps - oh my! It’s safe to say that the abundance of solutions available these days have made keeping up with communications slightlyoverwhelming.

If you think your members may be experiencing “communications fatigue,” take a look at these five things you can do to combat it:

Continue Reading...

Member Recruitment Tactics: Is Paid Digital Marketing the New Direct Mail?

What marketing channels does your association use to recruit new members? Of those channels, which ones are the most successful?

Marketing General Incorporated asked association professionals that same question in their 2018 Membership Marketing Benchmarking Report, and the top three channels that get the most new members are:

  • Word-of-mouth recommendations
  • Email
  • Promotion to/at your own conferences/trade shows

Now that may not come as a surprise to you, but this little insight might: According to that same study, 12 percent of associations consider digital marketing to be one of the most effective channels for acquiring new members. And of those associations that use digital marketing effectively, paid Facebook advertising and remarketing (Facebook, AdRoll, and Google) are the most effective methods.

Continue Reading...

Finding the Right Speakers for Your Association's Event: 4 Tips

A big factor in whether or not people register for an event (depending on the type of event) is the speaker lineup. Will there be new speakers they’ve never heard before? Will the topics be timely and of interest?

Finding speakers who meet those qualifications can definitely be a challenge, but to help you out, we’ve put together four tips:

Continue Reading...

Communicating with Your Lapsed Members: 3 Messages to Try

When it comes to association management, there are few things more discouraging than when a member lapses. You worked so hard to recruit them! And engage them! And now they’re choosing not to renew?

Ouch.

But the thing is, they may not necessarily be choosing not to renew. They may not be thinking about it at all, which is why communicating with them - both leading up to the member expiration date AND after - is so critical.

Today, we’re focusing on the “after.” What types of messages should you be sending your lapsed members to encourage them to renew? We’ve put together three templates:

Continue Reading...

Small-Staff Engagement Hack: Members Helping Members

As you may know, a few weeks ago, we had the opportunity to attend the American Society of Association Executives’ (ASAE) 2018 Annual Meeting & Exposition. All of the breakout sessions were great, but one in particular really stood out: “Limited Resources, Big Opportunities: Small-Staff Success Story,” presented by Eloiza Altoro, Principal Consultant at Mind Redesign Consulting, and Stefanie Reeves, Executive Director of the Maryland Psychological Association (MPA).

It’s no secret that we love small staffs, so any tips, tricks, hacks, and secrets that we come across that would make the lives of small-staff association professionals easier, well, we feel like we HAVE to share.

Here’s one hack in particular we think you’ll love:

Continue Reading...

Engaging the "I'm Too Busy" Member: 3 Tips

It’s the excuse we hear over and over and over again: “I want to get involved. I’m just so busy right now!”

Does that mean engaging those members is a lost cause? Absolutely not! It just means your approach needs to be a little different.

To engage the “I’m too busy” member, consider the following:

Continue Reading...

From #ASAE18: Managing Remote Workers: 10 Things to Consider

Working remotely is something that’s becoming more and more popular at companies and organizations. But from a management perspective, it requires a bit of extra consideration. When you can’t see that employee, how can you be sure they’re actually getting their work done? And with them being out of the office, how can you make sure they still feel engaged?

Those are just a few of the things managers need to think through, but according to Anna Hofmeister, Partner at Tate & Tryon, Nicole Banks, Associate Director of Membership at the American Welding Society, and Kimberly Mosley, President of the American Specialty Toy Retailing Association, there are actually 10 key variables managers need to take into account when working with remote employees.

Here’s a recap of those variables, which they presented (along with a lot of other great info!) at the American Society of Association Executives’ (ASAE) 2018 Annual Meeting & Exposition:

Continue Reading...

4 Common Marketing Mistakes for Associations to Avoid

As an association professional, you wear many, many hats. You’re in charge of marketing, events, fundraising, advocacy - and that’s just the beginning!

Having your hand in so many aspects of an organization is hard for many reasons, but one in particular is the fact that you can’t necessarily specialize in one particular segment (simply for lack of time). And as a result, mistakes happen.

We want to help you minimize those mistakes. So today, we’re honing in on marketing and identifying four common mistakes for associations to avoid:

Continue Reading...

Live from Chicago: Updates from #ASAE18

The American Society of Association Executives’ (ASAE) 2018 Annual Meeting & Exposition is officially underway! We’ve been waiting - and we’re not exaggerating - months for this, and let us just say, ASAE and the entire city of Chicago have DELIVERED!

Continue Reading...

How to Nail Networking at #ASAE18

The American Society of Association Executives (ASAE) 2018 Annual Meeting & Exposition is just DAYS away. Are you prepped, packed, and pumped? We are!

Now one of the biggest benefits of attending this conference is all the amazing networking opportunities available. (Seriously, you’ll meet the best people!) But you have to capitalize on those opportunities.

To help with that, here are a few tips…

Continue Reading...

Exploring the Expo Hall: Tips for #ASAE18 Attendees

ASAE’s 2018 Annual Meeting & Exposition is just over a week away! (Cue ALL the fun and exciting emotions.)

By now, you’ve probably hopefully taken a look at the schedule, picked what sessions you’d like to attend, planned your evening activities (like the Small-Staff Shindig!), and maybe even started putting together a mental list of items to pack.

But the one aspect of this event (and all conferences, really) that people tend to not prep for (and rather just wing) is the Expo Hall aspect. What’s your game plan? Do you have a game plan?

If not, allow us to help! Here are a few tips to help you maximize your time on the trade show floor:

Continue Reading...

Get MC Talks in your inbox!  Click here to subscribe to our blog updates through email. Subscribe!

Learn more today!  For more information, call us at 800.914.2441 or click the button below. Contact Us

Follow Us