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MC Talks
The MemberClicks Blog

How to Nail New Member Onboarding

How to Nail New Member Onboarding: 3 Musts

It’s no secret (or surprise) that the better you onboard, the more likely your new members are to stay with your organization. But what constitutes as an effective new member onboarding process? What should you really be doing? We’ve identified three musts:

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5 Ways to Combat Communications Fatigue Among Members

Email, social media, messaging apps - oh my! It’s safe to say that the abundance of solutions available these days have made keeping up with communications slightly overwhelming.

If you think your members may be experiencing “communications fatigue,” take a look at these five things you can do to combat it:

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Keep These 5 Website Features Refreshed for Member Engagement

Like it or not, your website is a living, breathing thing. It must be consistently maintained and updated in order for members to visit regularly and keep engaging with information and content.

Don’t be overwhelmed! By planning ahead, you can easily make sure that a few key website features are kept fresh and relevant. Here are the five features we recommend you focus on, and how often you should refresh them:

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Adapting Your Association (and its Members) to Industry Changes

Does your association struggle to keep up with constant changes in your industry? It can be difficult for staff to navigate themselves, let alone to help keep members up-to-date!

Every industry is different, but if yours is particularly prone to change then you may want to have some things in place to ease any transitions. We thought of a few ways your association can keep itself and its members on course through change:

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Universal Software Tips: Automating & Encouraging Member Renewal

As you well know, retaining existing members requires a lot less time and resources (aka, money) than recruiting new ones. But you also know that proving and communicating membership value can be tough.

Your membership management software (whether it’s MemberClicks or WebLink) is built to arm you with information that’ll help. Here are a few ways to leverage your software for member retention:

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8 Reasons to Get FUGA’d at MC LIVE! (What is FUGA? We’ll Explain)

I know what you’re thinking: “What the heck is FUGA?!”

FUGA stands for Feature Usage Gap Analysis: It’s a special report card for your database that identifies exactly what features you aren’t using - but should be!

This year at MC LIVE!, you’ll have the opportunity to sit down with a software expert and go over your report. Trust me when I say, you’ll walk out of the FUGA Shack with actionable tactics to get the absolute most out of your database and best serve your members.

Here are 8 reasons to join us in the FUGA Shack at MC LIVE! (Psst - if you haven’t registered yet for the user conference, hurry before prices go up on August 1!):

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Photoshopping Without Photoshop: Resources for Association Marketers

Many association marketers have told us they wish they had a tool like Photoshop so they can put together stunning newsletters and promotional images, and quickly make simple edits to graphics. But unfortunately, a Photoshop license is an expense that most associations will forego - especially if it’s not a tool that someone will use frequently.

Thankfully, there are a few free resources available that will at least help with the basic functionality you would get out of Photoshop. We’ve tried these ones ourselves - take a look!

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Try These Tricks for Engaging Members with Online Learning

Thanks to new tools and platforms, many traditional member benefits are being taken to the virtual space, allowing more flexibility for members to participate. One trend we’ve seen in the last few years is the traditional seminar being taken online to create webinars.

In fact, your association may already be conducting webinars on a regular basis! But, with any other member interaction, you want to make sure these learning opportunities are engaging so members continue to use them - and often. Try some of these tricks with your online learning program to make sure members keep coming back for more:

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A Peek at MemberClicks’ Product Development Process: 6 Steps

In order to continue empowering member-based organizations to thrive through refreshing technology and a heart for service (our mission!), MemberClicks takes a very methodical approach to how we develop our association management software products (MemberClicks and WebLink).

We give all of our customers ample opportunity to provide product feedback and let us know what features they want to see. If you’ve ever submitted a suggestion and are wondering what happens next, this sneak peek is for you! Here are the six steps our Product team goes through to uncover needs, and prioritize features and fixes:

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3 Keys to Retaining Young Professional Association Members

It can be tricky to show young professionals the value of their membership when they’re trying to navigate post-graduate life. For some, it may simply be justifying the cost of membership. For others, it could be ensuring that they are getting enough out of your association that will help them in their careers.

Whatever the case may be, we have a few thoughts on how to keep the conversation (and your association) relevant to young professionals:

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Congratulations to Our “What’s Your Why?” Winner!

In June, we announced a contest called “What’s Your Why?” to talk about your “why” - or, your passion. The reason you stay late, volunteer, and go the extra mile for your organization. In other words, what makes you and your colleagues tick?

Over the course of the month we received nearly 30 submissions from association and chamber professionals from across the country. Thank you for all of your amazing submissions, it was truly a tough decision to choose a winner!

Every single Clicker (MemberClicks employee) was given the opportunity to vote and, after some deliberation, we’re pleased to announce that we have selected a submission to receive a FREE registration (plus flight and hotel expenses) to MC LIVE!, a three-day conference for association and chamber professionals.

Join MemberClicks in congratulating…

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