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The MemberClicks Blog

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Membership Renewal Emails: 3 Templates Worth Adopting

You likely send your members all types of email messages: news updates, event promotions, event reminders, etc.

But some of the most important email messages you send your members: renewal notices. You WANT them to renew, and so the reception of those messages matter.

So how can you write renewal reminder emails that your members will respond well to? We’ve put together three email templates (and times to send) that we’ve found typically work well for associations and chambers. Take a look!

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Universal Membership Software Tips: Executing Events with Ease

Association and chamber events are an important piece to the member engagement puzzle. That being said, there is always a LOT to manage. That’s why we built your membership management software (whether that’s MemberClicks or WebLink) with the features to make managing events - large or small - a whole lot easier!

No matter which of our products you use, these tips can surely help you out:

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Using Member Feedback Before, During, and After Your Event

Getting your members opinions will always be paramount to executing a successful event. But that feedback shouldn’t come into play only after the event is over! The real secret to using member feedback to its fullest is to be constantly talking to them about what they want to see - before, during, and after the event.

Here are a few ways to gather and use member feedback that will grow event attendance and engagement, year after year!

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How to Regularly Host Virtual Meetings with Your Members

This age of connectivity has certainly opened up a number of ways we can communicate with each other. Not only that, but it’s given us the opportunity to be more flexible in the way we conduct business.

Have you ever considered regularly hosting virtual meetings with your members? It’s not as hard as it may seem! And making certain membership activities more accessible to members is totally worth the learning curve. Since MemberClicks acquired ePly and WebLink, adding office locations in Vancouver and Indianapolis, we’ve gained a lot of experience in this area. Here are a few things we’ve learned:

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What if You Stopped Charging Dues for Basic Membership?

I know, it’s sounds crazy - but a part of Lowell Aplebaum’s contribution to our 2018 association industry predictions post has really had me thinking: What if member-based organizations stopped charging dues for the most basic level of membership?

In his prediction, Lowell said: “Associations will begin to see the ‘member’ definition evolve as they continue to recognize that the annual dues transaction is only one step along a pathway of overall belonging. Active contributors on social media, those that attend events and volunteer but have not yet joined, those whose thought leadership instructs and guides - whether or not they’ve paid dues yet, these individuals are a part of the community. As being a member becomes more about a feeling of belonging, the payment of dues will be an important, but singular, step along a much richer path of engagement.”

Let’s break it down:

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Are You Setting Members Up for Success in Your Online Directory?

Being placed in your organization’s online directory is an important benefit to membership. It gives members exposure to the rest of your membership (and the industry or community at large), it means that you have endorsed this member and their expertise, and it’s a huge source of business referrals.

Beyond including each member in your directory, what else are you doing to really help them gain visibility and take advantage of those perks? It can be pretty easy to do, given that most member-based organization directories are online these days! We have a few thoughts you may want to consider:

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MC Cares 2018: From Coding to Caulking with Habitat for Humanity!

MC Cares is our annual initiative to give back; It’s one of the ways we honor the “heart for service” part of our mission. As a company that provides solutions for member-based and nonprofit organizations, it’s so important to us that we give a helping hand and support missions in our local communities!

This year, we’re fortunate enough to be partnering with Habitat for Humanity! The H4H vision is to one day see “a world where everyone has a decent place to live.” Our Atlanta and Indianapolis locations had the opportunity to work on projects in March to do our part in helping further that vision:

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6 Types of Questions for Your Next Member Needs Assessment

If you’re not already, you might want to get in the habit of administering a member needs assessment on a regular basis. You can get a pretty good idea of everyone’s happiness, engagement, and frustrations in your daily interactions, but the fact of the matter is: People don’t always feel comfortable giving their honest opinions all the time. Especially to your face.

Asking your members to take a survey about their satisfaction and preferences once a year or so will help you truly understand the “temperature” of your membership - and allowing them to do so anonymously means you get that honesty. Plus, this insight will help you and your staff make more informed decisions! Take a look at these types of questions (and some examples) to get you started:

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How to Survive Association Board Member Turnover

Chances are, you’re used to seeing some new faces join your board of directors on a regular basis. It’s not uncommon for association boards to have established terms, but just what does it mean to have new people constantly popping in and out of volunteer leadership positions?

Whether they grew up within your organization or are coming in from the outside to offer a fresh perspective, introducing a new board member comes with a unique set of challenges. As a leader on your association’s staff, you must not only be able to adapt to new leadership styles and personalities, but also help ingrain your new volunteer leaders in your organization’s processes and goals. A recent ASAE webinar (login required) outlined five things that could help make board turnover a little easier:

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Convincing Your Boss It Was Their Idea You Attend That Conference

Unfortunately, the choice to go to a work-related conference or event is often out of our hands. Your boss (or even their boss) is usually the one that has to decide if registration and travel costs - plus your time out of the office - are worth what you’ll get out of attending.

And sometimes, that person isn’t close enough to your daily tasks and challenges to see how the event would be incredibly beneficial. When an event pops up that you know would make your life easier (like, oh, say, MC LIVE!, our very own tech conference for associations, chambers and nonprofits), it can be difficult to communicate those benefits to someone who also has a budget to protect. Difficult, but certainly not impossible! After all, they’ve likely been in your shoes before.

Start by gathering all of the relevant information before approaching your boss. Here are a few things to include in your proposal:

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Moving Your Organization to a Tiered Dues Structure: Getting Started

Chambers and associations are a vital source of connection, but (just like many other industries) they’ve been forced to find ways to stay relevant in the age of the Internet. It’s become very easy for members to find each other and connect on their own time, use online tools to easily generate leads and market themselves, and access resources to learn more about their industry and how to advocate for it.

While organizational membership is still important, all benefits simply don’t apply to all members anymore: That’s where tiered dues comes in. A tiered dues structure virtually eliminates any loss of membership value, because you’re asking members to invest in a package based on value. Inviting members to have more control over their benefits ensures they will get the value they want out of their membership, which in turn will increase engagement, retention, and overall satisfaction.

I know - it sounds daunting, but the process for implementing a tiered dues structure can be totally painless with a little guidance and planning. And with any change, you’ll want to do some homework. Here are some “assignments” to get you started:

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