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The MemberClicks Blog

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Alleviating Financial Management Stress with Association Software

Sounds like an oxymoron, right? If you’re not sure that “alleviating stress” and “financial management” belong in the same sentence, then you might be surprised to learn what association management software (AMS) can do to lend a helping hand!

An AMS is a valuable part of an association’s financial ecosystem. Its functionality can create a better experience for members, save valuable association staff time, and make things easier on your books. (Which also makes things easier for you!) Here are just a few ways that an AMS can alleviate financial management stress:

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Alleviating Financial Management Stress with Association Software

Sounds like an oxymoron, right? If you’re not sure that “alleviating stress” and “financial management” belong in the same sentence, then you might be surprised to learn what association management software (AMS) can do to lend a helping hand!

An AMS is a valuable part of an association’s financial ecosystem. Its functionality can create a better experience for members, save valuable association staff time, and make things easier on your books. (Which also makes things easier for you!) Here are just a few ways that an AMS can alleviate financial management stress:

Continue Reading...

Attend These MC LIVE! Sessions and Earn CAE Credit

While planning MC LIVE!, MemberClicks’ conference for association and chamber professionals, we’ve asked ourselves a lot of questions when deciding what sessions to move forward with. To list a few:

Is the topic thought-provoking?

Is the speaker a leader in the industry community?

Will session attendees walk away with actionable tactics?

Another thing we’ve considered is whether or not the session would qualify for CAE credit - and boy, have our speakers come through. In fact, at MC LIVE! nearly every breakout session is worth credit. We're happy to say you could earn 8+ over the 2.5 days of the event! Take a look at these CAE-credit-earning sessions (worth 1.25 each):

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Universal Software Tips: Support Member Acquisition

A personal touch is key to effective member acquisition. Actually building a relationship with prospective members will help communicate the value of membership by honing in on what’s important to them, and make it easier to continually engage them once they do become a member.

It can be difficult to focus on creating that personal connection when there are so many other details to keep track of in membership acquisition. However, let your software do some of that heavy lifting - that’s what it’s for, after all! Whether you’re using MemberClicks or WebLink, here are a few ways your database can support your member acquisition initiatives:

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How to Demonstrate Membership Value with Your Online Directory

When it comes to showing members the value of their investment in your organization, we’re sure you have a few tricks up your sleeve. Does one of those tricks include talking about their online directory placement?

If not, it should! Your online directory is often overlooked by members, but there are a lot of hidden secrets about this benefit - and ways that you can demonstrate that value! Take a look:

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Techniques for Clearly Communicating Your Organization’s Purpose

Do you ever feel like you’re spending too much time explaining what your organization does to prospects - or even to members? A chamber may be easily confused with the local convention and visitors bureau, or a state chapter of a professional association may struggle to differentiate themselves from the national organization. Luckily, there are some ways that messaging can help you stand out!

Clearly communicating your organization’s purpose just takes some intention. We put together a few techniques for you to try!

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The Responsibility to Always be Shockingly Refreshing

At MemberClicks, being shockingly refreshing is so important to us that it appears in our mission…

“To empower member-based organizations to thrive through refreshing technology and a heart for service”

...and it’s our very first core value:

“Everything we do has to be shockingly refreshing.”

Always being shockingly refreshing is no easy task, but it’s a responsibility we take seriously. But what exactly does that mean?

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Getting the Most Out of a User Conference: 6 Steps

A user conference differs slightly from a regular one. Not only do you get to attend the typical best practice breakouts lead by industry experts, but you’ll also have access to sessions that dive deep into a system you use every day. And, even better, you meet and greet with the people who build it and other users with all kinds of backgrounds!

It’s almost like you can get two or three conferences' worth of value out of a user conference, if you use your time wisely. Here are our suggestions for taking the steps toward an amazing user conference experience:

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Balancing Your Workload: 4 Tips for the Busy Association Pro

When approaching the end of a work day, do you ever feel like you’ve just ran a marathon? Going nonstop all day can leave us feeling exhausted, mentally drained, and ready to go home and just lay on the couch for the rest of the night. And for those of you who wear multiple hats, it can feel downright impossible to focus and complete tasks in a timely manner.

While we can’t really take tasks off your plate, we can give you some tips for getting through the day a little less overwhelmed! Consider how these may help balance your workload every day:

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Why a Modern Website is Crucial for Attracting & Engaging Members

Your website is your digital first impression. It’s the first place that anyone goes to find information about your association, and if it’s slow, difficult to navigate, or unappealing to the eye, you’re going to lose your audience’s attention…fast.

Did you know that 47% of Internet users expect your website to load in 2 seconds or less? And if it doesn’t load in 3 seconds, 40% say they will just leave.

More food for thought: According to a Hubspot article, psychology plays a big role in our ability and desire to consume website content. 94% of participants in a study about design and readability indicated that their uneasiness about a website’s design caused them to not trust the information. 94%!!

These stats aren’t meant to be scary – it’s just our reality! And it simply means it’s worth the time and effort it takes to continually refresh your website to be modern and responsive. Think about it:

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7 Email Marketing Trends to Try for Increasing Member Engagement

Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting!

So exciting, in fact, that you may not know where to begin. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. Pick two or three (or more!) and give them a try:

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