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MC Talks
The MemberClicks Blog

Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well.

That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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Pay Attention to These Details for Ultimate Event Engagement

There’s nothing more frustrating than getting all hyped up for an event, and then feeling awkward and unsure about what to do the second you arrive. Or worse - going to purchase a ticket, and having such a lousy registration experience that you completely give up on the idea of attending all together.

Events are crucial to association life; no matter the size or purpose, each one should be given the white glove treatment of member experience. You want to make it as easy as possible for any member to attend, all while making sure they get the intended value out of the content you’re presenting...talk about pressure!

Given some attention, these 17 details could mean the difference between a typical event experience, and something truly refreshing for your attendees. Try them as you prepare for your next few events and see how they impact member engagement over time!

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Risky Business: 5 Tips for Surviving a Crisis

Risk management.

YIKES.

If you’re getting the heebie-jeebies just thinking about it, you’re not alone. Most organizations don’t even want to think about facing a crisis until they find themselves, well, facing a crisis. But as a professor of mine used to say, “It’s not a matter of IF a crisis will hit, but WHEN” - so it’s best to be prepared.

Now, a crisis isn’t always something earth shattering, but it will throw a wrench in your day/week/month. And when tensions are high, it’s hard to think clearly. Having a basic plan ready to go can make or break the position you find your organization in while trying to mitigate a tricky situation. Here are some tips for both getting started on a crisis communications plan, and what to do in the event you have to put your plan to use.

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8 Ways to Engage and Promote Your Members with Small Business Saturday

Small Business Saturday was started in 2010 by American Express to help promote the little guy after the fallout from the 2008 recession. The financial services company recognized that while everyone was struggling to navigate the economic turmoil, many small business owners in particular just didn’t have access to the same resources to stay afloat, let alone compete.

And then they found a way to totally disrupt something consumers hold dear: our holiday spending habits.

Once reserved for big box retailers, American Express gave small business owners the perfect way to capitalize on one of the biggest money-making weekends of the entire year. Now occurring every Saturday following Thanksgiving, Small Business Saturday has helped generate billions in revenue and sparked a national conversation about the importance of supporting your community by shopping local.

In the spirit of community, read on for some ways that chambers, associations and nonprofits can help prepare their members for a successful Small Business Saturday on November 25th!

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