Before you can start marketing directly to your target audience, you have to first understand what your ideal association member looks like. If you’re wondering where to start, we have two words for you: Member personas!
Building member personas (AKA “fake” members established from research) will help you start thinking of new ways to appeal to your potential and existing members. To collect the necessary information for these personas, start with asking the right questions to your existing member base so you can start defining your “typical” member.
Check out these eight questions you should ask your current members to collect the best information for your association’s member personas.