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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Securing your payment processing

Posted by MemberClicks Blog

Original post by Shannon Otto 2/3/2011

PCI Compliance. Do you know what it means — and how it affects you and your small staff association?

It’s an important — but often overlooked issue for associations. If you use a vendor that has achieved PCI Compliance, does it automatically mean your organization’s transactions are safe?

Unfortunately, no.

PCI Compliance is really more about “security” than “compliance.” Yes, it’s a set of measures that merchants must adhere to, but it really is all about security.The security measures put forth by the Payment Card Industry apply to all organizations, regardless of size of number of transactions.

Unfortunately, just because the vendor you use is PCI Compliant doesn't mean your organization is. It’s extremely important to be familiar with your merchant account agreement, which should discuss the security measures it has taken.

Home users and small businesses are generally the most susceptible to security breaches because their networks are not as well protected as larger organizations’. Many small businesses use “always on” broadband Internet connections, making it easy for intruders to exploit their connection.

Credit card companies can fine acquiring banks any amount between $5,000 and $100,000 at their discretion. Of course, the banks will filter the fine down until it hits merchants – and will likely also cancel their relationship with the offending merchant or, at the very least, increase transaction fees. These can be devastating to smaller organizations and businesses.

Any entity that accepts payment cards from American Express, Discover, JCB, MasterCard or Visa is required to adhere to stringent security measures. (However, that requirement is not law – it’s monitored by regulatory bodies.)

Choosing a compliant vendor is the first step in making sure your — and your members’ — credit card information is as secure as possible.

Topics: small staff association

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