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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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On fear of failure

Posted by MemberClicks Blog

Original post by Shannon Otto 5/9/2011

“Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”

I read this Samuel Beckett quote last weekend, and it really struck a chord with me. Back in the day, I was that kid who didn’t always speak up in class for fear of being wrong. I wouldn’t take a stab at answering “Jeopardy!” clues (nerd alert!) while watching the show with my dad, just in case I was wrong.

What a strange attitude to have. (Although not, I’m sure, an uncommon one.)

Now, some of the biggest lessons I’ve learned resulted from royally messing up. If we don’t make a mistake now and then, how in the world can we improve? (And I honestly think there is always room for improvement, somewhere).

Think back over your own career as a small staff association professional — however long its been. There have probably been some mistakes, both big and small. There have probably also been a lot of lessons learned. And hopefully, you didn’t make the (exact) same mistake twice.

Maybe a particular event you were in charge of didn’t quite go as planned. Maybe you left some important documents at home the day of a meeting. Maybe none of the audio-visual equipment worked the day of a big presentation. Maybe you forgot to triple-check with a venue to be sure your association could be reimbursed in the event of cancellation.

No matter the situation, view every mistake or failure as a learning opportunity. Grow. Get better. Improve. Otherwise, what’s the point?

Topics: association management

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