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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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On fear of failure

Posted by MemberClicks Blog

Original post by Shannon Otto 5/9/2011

“Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”

I read this Samuel Beckett quote last weekend, and it really struck a chord with me. Back in the day, I was that kid who didn’t always speak up in class for fear of being wrong. I wouldn’t take a stab at answering “Jeopardy!” clues (nerd alert!) while watching the show with my dad, just in case I was wrong.

What a strange attitude to have. (Although not, I’m sure, an uncommon one.)

Now, some of the biggest lessons I’ve learned resulted from royally messing up. If we don’t make a mistake now and then, how in the world can we improve? (And I honestly think there is always room for improvement, somewhere).

Think back over your own career as a small staff association professional — however long its been. There have probably been some mistakes, both big and small. There have probably also been a lot of lessons learned. And hopefully, you didn’t make the (exact) same mistake twice.

Maybe a particular event you were in charge of didn’t quite go as planned. Maybe you left some important documents at home the day of a meeting. Maybe none of the audio-visual equipment worked the day of a big presentation. Maybe you forgot to triple-check with a venue to be sure your association could be reimbursed in the event of cancellation.

No matter the situation, view every mistake or failure as a learning opportunity. Grow. Get better. Improve. Otherwise, what’s the point?

Topics: association management

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