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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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On lifelong learning

Posted by MemberClicks Blog

Original post by Shannon Otto on 11/15/2011

Anyone who stops learning is old, whether at 20 or 80.
Henry Ford

It’s a bit of a cliche (OK, a lot of a cliche) to talk about how important is to be a “lifelong learner.” But truly, I think our education doesn't end when we move the tassels to the the other side of our graduation caps (whether it’s a high school diploma or a college degree). A formal education is a wonderful thing, but I’m sure most people would confirm that they learned more “real world” skills from their first few jobs than from high school or college.

Beyond the skills we learn at work and the experience we gain on the job, I think it’s important for all professionals to proactively further their own interests and cultivate new ones, as well.

Read books (novels, not just nonfiction). Take classes that interest you, even if they’re not related to your career (calligraphy! tennis!). Volunteer with an organization that supports a cause you believe in. Do something that scares you (skydiving! giving blood!). Every experience makes you a stronger person. Every book you read makes you smarter and increases your vocabulary.

Of course, professional development never hurts — and don’t overlook the power of basic, “in-real-life” networking. The Internet is great, but nothing beats a good old-fashioned face-to-face conversation. If you’re just starting out in your career, don’t be intimidated. (Yes, I need to follow my own advice.) Everyone was just starting at some point, and the only stupid questions are the ones you don’t ask (generally speaking). In fact, I bet most experienced professionals would be thrilled to share their knowledge and experience with someone who’s just beginning their journey.

Continuing to grow your skill set and knowledge will keep you from getting stuck in a rut and offer more opportunities down the road.

What is your biggest piece of advice for a professional (of any age), with regards to continuing to learn?

Topics: small staff association

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