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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Friday Top Five: ASAE 2012-bound!

Posted by MemberClicks Blog

Happy Friday, everyone! The MemberClicks crew is on its way to Dallas for the American Society of Association Executives' Annual Meeting and Expo, and we're excited to meet as many small staff association professionals as we can! If you're attending, be sure to learn how you can connect with us at the expo and other events!

We've got a great round-up of blog posts from the association community bloggers, many of whom are eagerly looking forward to ASAE just like we are!



1. Jeff Cobb shares 10 tips to get the most out of a conference. One of our fave tips? Review the education sessions ahead of time. In order to really optimize your time at a conference, plan your education schedule ahead of time and know which sessions are relevant for you. Also? Have backups in case your first choices are too crowded!

2. Heading to Dallas for ASAE? Don't miss Jeff Hurt's 15 things to know about Dallas! (Is everything really bigger in Texas? Is the official pastime really shopping?) We can't wait to see everyone at Cowboy Stadium!

3. In a guest post at ASAE's Acronym blog, Holly Duckworth of Leadership Solutions International shares more pre-meeting prep tips for association professionals. One surprising tip: pre-schedule some tweets and Facebook posts thanking speakers for their time.

4. Becky Rasmussen writes about her takeaways from Content Marketing World, and applies them to content marketing for associations. Associations face challenges when it comes to content marketing, and Becky thoughtfully details how those hurdles can create unique opportunities. We think this is especially relevant for small staff associations, who often have fewer resources and less time to devote to content marketing.

5. If you don't want vigilante customers, you must be more vigilant about customer service, writes Jeffrey Cufaude. Can your small staff association identify issues and policies that are holding back a high-quality customer service experience - and then take steps to correct them?

From everyone at MemberClicks, have a great weekend - and see you in Dallas!

Note: This will be my last post for the Splash Blog. However, the Splash Blog will continue to be a source of information and resources for small staff associations! Thanks for reading, and thanks for a great three years - and 799 posts! - here with MemberClicks! Keep in touch!

Topics: association management, small staff association, event planning, ASAE

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