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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Keep your eye on the ball

Posted by MemberClicks Blog

Happy Friday, Splash blog readers! We've got five great association blog posts to share this week, and all of them focus on optimizing the end result for your small staff association.

1. Jeff De Cagna finished out his "Five Reasons Why Membership is Killing Association Business Models" series this week with the fifth and final reason: Membership-centric business models require a significant investment of human effort for an insufficient return. This post is absolutely worth reading for small staff association professionals.

2. At the Stronger by Association blog, Brian Reuwee shares a few ways your board can stay on top of your staff's performance issues without getting bogged down in the minutiae. Our fave? Call junior staff members once every weeks to ask about projects. It will show your board is interested in staff at all levels.

3. David M. Patt reminds associations of some things to consider before hiring a Board member as a paid staff member. One important thing to keep in mind is that board members typically aren't accountable to anyone, while paid staffers are. It may be a tough transition for everyone involved.

4. Guest blogging this week at Aaron Wolowiec's blog is Josh Lord, who currently works for the Michigan Dental Association. Josh shares a recent experience where he was asked to speak at an event and started prepping his speech before it was even vetted by the organizing team. Beware of thinking a presentation or project is "final" unless you've carefully reviewed it - and had others review it.

5. As part of his ongoing "Facilitation Friday" series, Jeffrey Cufaude writes this week that presence, not perfection, should be the goal. He questions how valid the old saying "practice makes perfect" really is, and cautions readers to not focus too much on perfection.

From everyone at MemberClicks, have a great weekend!

Topics: association leadership, membership management

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