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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Wise words

Posted by MemberClicks Blog

Happy Friday, Splash blog readers! We can hardly believe it's already almost August!

To wrap up your last July weekend, be sure to check out these awesome blog posts from around the association community this week!

1. Jeff De Cagna shares two more reasons why membership is killing the traditional association business model. One important reason: Membership-centric business models ask members to make the most important decisions about new value creation.

2. Eric Lanke reminds association professionals of an important membership engagement solution: don't forget the fun! People will remember your association's meetings and events if they are cloaked in fun - even if the tasks are not initially too exciting.

3. Since almost everything in sponsored, almost nothing gets noticed, writes Jeffrey Cufaude. How can your small staff association make sponsorship special again? Read on at Jeffrey's blog to find out!

4. Kristin Clarke shares some amazing words of wisdom from CEO & President J. Clarke Price of the Ohio Society of CPAs, who will be retiring in December after 40 years with the organization. The most poignant? Embrace the responsibility of your role at the association.

5. Does your association do annual reviews? Elizabeth Engel makes the case for doing away with annual performance reviews and advocates reviewing performances more informally every day. Praise, constructive criticism and coaching are all part of a good leader's job.

Topics: association management, association leadership, small staff association, member engagement, membership management

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