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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Does membership retention really begin the second a member joins your association?

It should! The better you onboard, the more likely your members are to renew.

So the question then becomes...how do you effectively onboard your new members? What should you be doing in their first few months? Here’s a breakdown:

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Friday Top Five: On Leadership and Volunteers

Posted by MemberClicks Blog

Happy Friday, everyone! The annual Clickies, our MemberClicks awards, were definitely a blast last night - we'll be sharing fun photos on Monday, so stay tuned to see photos of Clickers enjoying themselves outside of the office.

As always, we've got five awesome blog posts to share, so read on and catch up on these ones before heading out for the weekend!

1. Jeff Hurt writes about "big data muscles" and why they matter for your conference success. Use all your data to plan meetings that reflect where association professionals will be, not where they have been.

2. How does your small staff association treat its volunteers? Wes Trochlil writes that, while associations manage their volunteers well while they are volunteering, very few keep a complete record on volunteerism and use it to their advantage. Your volunteers likely help keep your association running smoothly. Treat them well.

3. Jeffrey Cufaude wonders what happens after a so-called "emerging leader" gains more responsibility, but before they become a "senior executive." He write that not enough education or challenges occur between those two time periods, and asserts that everyone is an "emerging leader" because it is an ongoing state or leadership development, which is constantly evolving.

4. Jeff De Cagna shares two reasons why membership is killing association business models. You might be thinking, "isn't membership what we're all about?", but Jeff writes that continued focus on membership is harming the traditional business model. Definitely take a look at this thought-provoking blog post.

5. If you could choose one critical skill for an association professional, what would it be? DeLaine Bender, at the Stronger by Association blog, asserts that it's time management. DeLaine writes, Associations tend to be the recipients of many varied demands and great ideas for serving constituents, but have limited resources to act upon them.

From everyone at MemberClicks, have a wonderful weekend!

Topics: association management, association leadership, small staff association, event planning, member engagement, membership management

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