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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Control your social media presence

Posted by MemberClicks Blog

As a small staff association, it's likely that you don't have a lot of time on your hands. You're constantly trying to do more with less, and it can be difficult to keep up with technology and what everyone in the industry says you "have" to be doing.

One thing that's really helpful, and doesn't necessarily have to take up a lot of your time?

A blog.

You don't necessarily have to blog every day. You don't need to write 500 words in each post. You don't even have to write a whole lot. Use a blog to share photos, videos and tidbits about your association's events and what you have to offer. Let your members write guest posts. Let the community contribute. Share lists and bullet points about what your association is doing.

Plus! A blog will give you sole control over the look and feel, unlike Twitter, Facebook and other platforms.

TALK TO US: Has your association used a blog? How has it worked for you?

Topics: small staff association, social media for associations

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