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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Measuring Social Media

Posted by MemberClicks Blog

When it comes to social media, there are so many different metrics available it's hard to know where to start.

Our opinion? Gather as much data as you possibly can, using a variety of sources. Facebook, YouTube, Foursquare and Twitter have analytics tools available, and there are few ad hoc tools for Tumblr, Pinterest and Instagram.

Some options for metrics include:

Facebook: Fans, engagement rate, sentiment, People Talking About This, number of wall posts clicks

Twitter: Followers, @mentions, direct messages, retweets, clicks

YouTube: Video views, subscribers, channel views

Tumblr: Reblogs, likes, followers, clicks

Pinterest: Repins, followers, likes, comments, clicks

Foursquare: Check-ins, followers, badges or deal unlocks

By collecting as much data as possible, you'll be able to find the best story and understand what type of content resonates with your followers.

TALK TO US: Have you used measurement to drive your social media strategy?

Topics: small staff association, social media for associations

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