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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Does membership retention really begin the second a member joins your association?

It should! The better you onboard, the more likely your members are to renew.

So the question then becomes...how do you effectively onboard your new members? What should you be doing in their first few months? Here’s a breakdown:

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Friday Top Five: Trust and Brainstorming

Posted by MemberClicks Blog

Happy Friday, Splash blog readers! It's hard to believe it's almost July - who's ready for some fireworks?

Let's get right to our five blog posts from the week! Definitely check these ones out, and be sure to share your favorites in the comments.

1. Jamie Notter shared a takeaway from a recent talk on Humanize, in which he and Maddie Grant challenge status quo management tactics, backed up with solid research. Not everyone is prepared for those learnings right away. Jamie writes, So the next time you are confronted with something that is “hard to believe,” don’t reject it out of hand. Let it sink in for a bit and see what questions develop.

2. Jeff Hurt shares five new meeting tactics that will "rock your next event," including agility, meeting labs and merging meetings and education departments. Our favorite? Creating 'we' spaces, not "I" spaces. These are informal spaces at meetings that foster a sense of belonging and community.

3. You are who you surround yourself with, Tom Morrison writes this week. To be successful, you need to master the art of networking and grow a group of people around you who know your heart, soul, and mind, and can give you incredible advice on big issues. Networking can be difficult for many people, though, so definitely check out Tom's list of networking tips here.

4. "Think outside the box" is a common phrase, but Elizabeth Engel challenges it this week, saying there is no box. "The box" typically refers to "safe" ideas, but what if, during brainstorming sessions, there was no box - and all ideas were just ideas?

5. Eric Lanke wrote this week about "association nextpeditions," asking readers if they could imagine their members riding off into the desert without knowing where they were going. Do you have the sincere, true trust of your members to do something like this?

Topics: association management, association leadership, small staff association, event planning, member engagement

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