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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Choose your channels wisely

Posted by MemberClicks Blog

I was catching up on my Google Reader the other day and came across the following article: Five Ways Small Businesses Get Social Media Wrong. (Sure, the article was speaking to small businesses rather than small staff associations, but both have more limited resources than larger organizations, so we think there are some good parallels here.)

Thee biggest, and most important point here?

You don't have to be everywhere

It's true. You don't have to have a Facebook page, a Twitter profile, a YouTube channel, Pinboards, Tumblr, Instagram feed, a Foursquare page, etc etc etc...

With more limited resources, it's important to be selective in the media you choose to pursue. There's no way you can support all of those channels well. (And, if we're being honest, there may not even be an audience for you on those  channels.)

What's crucial here is to choose the channels that best fit your association. Maybe you continually have awesome video content. You should be all over YouTube! Do you have beautiful images and photo content that share what your association does? Consider Tumblr or Instagram - or both!

It's a common belief now that organizations have to have a Facebook fan page and Twitter profile. But, if you truly don't have the resources, and there truly isn't an audience there, we recommend reconsidering. Perhaps you just invest time and efforts in one of the two. But, the key is to ask your members what they want and, if it's important to them, find a way to accommodate - even if it takes time.

TALK TO US: What's the most important medium for your association - whether it's social media or not?

Topics: association management, small staff association, social media for associations

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