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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Keeping Your Audience Engaged

Posted by MemberClicks Blog

Did you know that according to some research, while 80% of people will read a headline, but just 20% of people will continue on to read the content it's promoting?

...Pretty crazy stat, huh?

The below infographic by Blue Glass shares methods for how to not only build, but also keep, an engaged audience on social media. No matter which channels you are using, there are constant optimizations you can do to keep your audience coming back for more.

One simple tactic? Ask your audience to subscribe. People who use RSS readers typically digest a lot of content, so asking to be included in their reader is an easy way to make sure you stay top-of-mind.

TALK TO US: How do you keep your audience engaged?

Topics: small staff association

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